The RevOps Review

AI is rewriting the economics of SaaS pricing – and most revenue teams haven't caught up. In this episode, Jeff sits down with Roee Hartuv, founder of Willingness To Pay and a specialist in B2B pricing and packaging with over 20 years of revenue growth experience, to unpack why the heaviest users of your AI product can become your least profitable customers.
Roee explains the "margin bomb" behind usage-based cost structures, why pricing has to move from a once-a-year exercise to a living, iterative process, and why RevOps deserves a permanent seat at the pricing committee table.
If you're responsible for revenue, packaging, or GTM strategy in an AI-enabled product, this conversation will change how you think about your next pricing review.

We're back for Season 2 of The RevOps Review, where we sit down with the operators, innovators and revenue leaders shaping the future of go-to-market.
In this episode, Steve Dinner, VP of Revenue Operations at Owner.com, joins Jeff Ignacio to unpack what it actually takes to rebuild a RevOps function around AI – not just bolt it on. Steve shares how his team governs LLM access to Salesforce, why he treats every workflow as a "nano-service" instead of one big automation project, and how they're rethinking sprint planning now that AI can ship changes daily. He also gets into the real friction points: managing token spend across the organisation, avoiding duplicate rep-built workflows, and using AI to gamify BDR performance without losing the human side of the job. He provides a practical look at what AI-native operations actually look like inside a fast-moving GTM organisation.

Recorded after closing out the RevOps AF Conference, Jeff Ignacio unpacks the ideas behind his keynote on AI and the future of revenue operations. A tactical and strategic look at how AI is reshaping pipeline management, coaching, forecasting, win-loss analysis, and the role of the modern RevOps operator.

David Winslow of Aurasell breaks down the real tradeoffs facing RevOps leaders today - from consolidating your tech stack to embracing agentic workflows, and why waiting for the dust to settle may be the riskiest move of all.

Nikko Georgantonis, Head of Revenue Systems at Hightouch, joins the show to share how he's transforming RevOps from a dashboard-pulling function into a proactive, insight-driven engine. From AI-powered MEDDPICC inspection agents to rep onboarding milestone tracking, Nikko breaks down the practical ways his team is building, and learning, at the frontier of applied AI in go-to-market.