2Bobs—with David C. Baker and Blair Enns

Which segments of our field will thrive in the near future and which ones will slowly lose relevance, and why? David wants creative entrepreneurs to continue being resilient and reinventing themselves every two years while keeping a watchful eye on constantly evolving industry practices and technologies (including AI).
 
Links
"Most At-Risk Shops" by David C. Baker for punctuation.com

Blair sees creative entrepreneurs opening themselves up to pricing resentment from their clients when the value of their contributions diminishes over time, especially when they've created significant economic value at the beginning of a long-term engagement.
 
LINKS
"Is Your Pricing Creating Resentment?" by Blair Enns for winwithoutpitching.com

Prompted by a recent trip to Europe, David considers how the differences between worker protection laws in Europe compared to North America affect starting and running an agency in this fast-changing global economy.
 
Links
"Employment Law + Economic Flexibility" by David C. Baker for punctuation.com


2Bobs in Tuscany
Join David, Blair, six other business owners and their spouses for four days and nights of creative business exploration in an intimate countryside villa designed for long meals, deep conversations, and unhurried thinking.
Learn more and apply at 2Bobs.com/events

Blair identifies three recurring categories of lost sales in creative firms and offers solutions to each. Fixing two of these patterns can reap the dividends immediately, and adjusting your sales approach for all three will pay off for years.
 
LINKS
"Three Patterns of Lost Opportunities" article by Blair Enns for winwithoutpitching.com
Brigadoon.live
"Slapping Down Your Childlike Glee" 2Bobs episode
"Debriefing After a New Business Call" 2Bobs episode
"Assume an Advantaged Player" 2Bobs episode
"The Rungs You Can Reach on the Ladder of Lead Generation" 2Bobs episode

David sees a lot of creative agencies making bad assumptions about their client relationships by not making the distinction between the reasons why clients come to them in the first place, why they choose to continue working with them as time passes, and then why they ultimately move on.
 
LINKS
"Distinguishing Between Why Clients Come, Stay, and Leave" by David C. Baker for punctuation.com
"The Waterfall of Differentiation" 2Bobs episode