The Affiliate Marketing Podcast

• Performance with Purpose: The Next Era of Affiliate Marketing

  In this essential episode, we sit down with Florin Simovici, CEO of TrafficManager and author of the industry's most comprehensive guide to building and managing affiliate programs. With 15 years of experience across multiple verticals—from iGaming to e-commerce—Florin shares the hard-won lessons that separate scaling programs from struggling ones.Florin pulls back the curtain on what actually drives sustainable growth, revealing why most networks fail before they even begin and how the industry's smartest operators are positioning themselves for the seismic shifts ahead. Whether you're managing your first program or your fiftieth, this episode will challenge your assumptions and equip you with actionable strategies to thrive in an increasingly competitive market.Talking points include: Why 80% of your revenue comes from just 20% of your affiliates—and how to structure your team accordinglyThe critical onboarding mistakes that doom new networks from day oneHow AI is fundamentally reshaping affiliate marketing (and why you need to start preparing now)Listen to find out more about: How to identify and protect the core affiliates who drive your network's growthThe automation tools that free affiliate managers from repetitive tasks so they can focus on relationshipsThe emerging "waves" in affiliate marketing—and how to position yourself to ride them rather than get swept awayKey segments of this podcast and where you can tune in to go direct: [00:52] Background on TrafficManager and Florin's journey from affiliate to network owner to SaaS provider[02:00] The story behind writing a 519-page book on affiliate program management (without AI assistance)[30:52] Final advice for affiliates: Give up the ego and communicate your needsWant to dive deeper into Florin's proven strategies? His comprehensive guide covers everything from post-back integration to fraud prevention to affiliate relationship management. Purchase How to Build and Manage an Affiliate Program or Network here.Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Send me a text with your questions

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• The Secret Formula to High-Impact Content

  What if everything you've been taught about promotional content is backwards?In this explosive Season 23 opener, host Lee-Ann Johnstone welcomes Saurabh Singh, co-founder and CEO of Flickstree and Zanopy AI, who drops a truth bomb that's making affiliate managers and content creators rethink their entire strategy: for every promotional post you publish, you should be creating six educational ones. Yes, you read that right—six to one. This isn't armchair theory. Saurabh has studied hundreds of thousands of successful brands worldwide, built an AI platform that's produced 47,000 videos this year, and personally grew an Instagram account from zero to 40,000 engaged followers in under 12 months using this exact formula.If you're an affiliate manager battling with partners over content guidelines, a creator watching your conversion rates flatline, or a brand drowning in a sea of AI-generated noise wondering why nothing's sticking, this episode hands you a data-backed blueprint that flips conventional wisdom on its head.The kicker? Most brands are doing the complete opposite—and wondering why their audience keeps scrolling past. Lee-Ann and Saurabh break down why content has become the only way to build trust in digital commerce, which content hooks make people stop mid-scroll, and how AI tools are levelling the playing field for marketers who can't afford £300-per-video agencies. Buckle up—this one's a game-changer.Talking points include: The 1:6 Formula: Why posting six educational pieces for every one promotional post outperforms traditional sales-focused content.Trust Through Content: How content has become the only reliable way to build customer trust in an era where buyers never see you face-to-face.AI as Amplifier: Using artificial intelligence to scale content creation without sacrificing authenticity or breaking the budget.Listen to find out more about: How to structure landing pages that increase conversion rates by keeping visitors engaged for 8-10 minutes before sending them to brand pages.Why building your own community protects against algorithm changes and platform account suspensions.The specific content types that consistently go viral across industries (and which promotional content belongs in Stories, not main feeds).Key segments of this podcast and where you can tune in to go direct: [05:27] Breaking down the secret 1:6 content formula with real-world examples.[09:20] Content hooks that stop scrolling: myths, facts, secrets, and step-by-step guides.[26:19] Rapid-fire insights: Will AI outperform human content? Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Send me a text with your questions

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• The Partnership Playbook: What This Season Taught Us

  After eleven episodes dissecting partnership dynamics from every conceivable angle, this season finale doesn't just recap — it crystallises the precise tactical moves separating forgettable affiliate relationships from decade-spanning strategic alliances.Industry veterans have shared frameworks that actually work in the trenches, not theoretical models that collapse under real-world pressure. Their insights reveal how data transparency reshapes power dynamics, why treating affiliates as vendors guarantees eventual churn, and the micro-moments that compound into sustainable competitive advantage.Who should listen to this episode?This wrap-up serves affiliate managers tired of surface-level networking advice and operators questioning why their partnership retention resembles a leaky bucket.If you've built programs that plateau after initial wins, or wonder why competitors maintain relationships you can't seem to sustain, these consolidated lessons expose what's missing from your approach. Program directors evaluating their 2026 strategy will find tactical adjustments that don't require massive budget increases — just sharper execution on overlooked fundamentals that compound over time.Talking points include: Data as the New Trust Currency: Why visibility into metrics, transparent tracking systems, and real-time reporting have evolved from nice-to-have features into non-negotiable foundations for building sustainable affiliate partnerships that withstand market volatility.From Vendor to Strategic Partner: The mindset shift required to transform transactional affiliate relationships into co-marketing alliances where both parties actively contribute to strategic planning rather than executing predefined promotional calendars.The Retention Blueprint: How leading operators moved beyond acquisition metrics to build comprehensive player lifecycle strategies, recognising that understanding traffic source quality determines long-term profitability more than initial conversion rates.Listen to find out more about: How Leanna Klyne's "five P's" flywheel transforms social media profiles into partner acquisition engines that consistently attract aligned affiliates without cold outreach.Why Tero Paivarinta's approach to nurturing smaller, high-growth affiliates delivers better long-term results than chasing established "whale" partners who demand disproportionate attentionThe specific tactical adjustments affiliate managers can implement within existing programs to shift from transactional relationships toward the strategic partnerships that weather market changes and platform policy shiftsOur thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Send me a text with your questions

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• The Five Step Flywheel for Growing a Successful Partnership

  Building successful affiliate partnerships isn't just about sending cold emails and hoping for responses. In this episode, Lee-Ann sits down with Leanna Klyne, Affiverse's Head of Agency and an 18-year veteran of affiliate marketing, to reveal the exact five-step framework their agency uses to build lasting partnerships that actually convert. This isn't theory—it's the battle-tested system they use daily to connect brands with high-performing affiliates, and they're sharing it all, from LinkedIn profile optimisation to why your first email line is make-or-break.Talking points include:The five P's flywheel: Profile, Pitch, Publish, Productise, and Partnerships—and why each stage builds on the last.Why 120+ daily emails mean your cold outreach needs to hook affiliates in the first line or get deleted.How to segment onboarding experiences by affiliate type and generation (Gen Alpha, Gen Z, and Millennials don't communicate the same way).Listen to find out more about: The exact tools Affiverse uses in their agency (hint: reach out on LinkedIn for the "MoFo tools list")Why Leanna keeps partners in her database for years, and how one four-year-old relationship just delivered results on a new programThe Nike approach to becoming an industry voice: just do it, and post consistentlyKey segments of this podcast and where you can tune in to go direct: [13:25] The cold email problem: breaking through 120+ daily emails and why your first line is everything[19:48] How to become a trusted industry voice through authentic publishing and thought leadership[38:33] The one action to start today if you want to attract affiliates instead of chasing themOur thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Send me a text with your questions

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• Data Partnerships: A Blueprint for Affiliate Program Success

  Get ready for an insightful conversation about the evolution of affiliate marketing from the operator perspective to the affiliate side. Tero Paivarinta, Business Development Lead at humbl.ai joins host Lee-Ann Johnstone to share his fascinating journey from iGaming customer support in 2006 to becoming a key figure in affiliate relationship management. With nearly two decades of industry experience, Tero reveals how data transparency is revolutionising partnerships and why authentic relationships remain the cornerstone of successful affiliate programs.Talking points include:How humbl.ai's data platform is cutting through industry misinformation by providing accurate SEO and PPC insights Why building personal relationships with affiliates goes far beyond business transactionsThe shift from chasing big-name affiliates to identifying and nurturing smaller, high-growth partnersListen to find out more about: How to identify high-growth small affiliates using month-on-month data analysisWhy paying affiliates early can accelerate partnership growth and loyaltyTero's upcoming platform developments that will further revolutionise affiliate marketing insightsKey segments of this podcast and where you can tune in to go direct: [02:17] Tero's iGaming journey from 2006 and first glimpse into affiliate marketing[23:00] Finding quality affiliates: why the ones who find you aren't always the best[28:08] A round-up of top tips sharedOur thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Never miss out on FREE insights and training! Subscribe to our weekly newsletter.Send me a text with your questions

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