Selling From the Heart Podcast

Collin Henderson is a mental performance coach, speaker, author, and founder of Master Your Mindset, where he helps leaders, sales professionals, athletes, and organizations unlock peak performance by mastering the inner game.
Drawing from his experience as a Division I athlete, top-performing medical sales professional, and national sales trainer, Collin focuses on mindset, leadership, culture, and sales psychology. A seven-time author and host of the Master Your Mindset podcast, his training has been used by organizations including Nike, Microsoft, Salesforce, Amazon, Zillow, and the Los Angeles Dodgers.
Through his coaching, speaking, and writing, Collin helps people strengthen confidence, resilience, self-awareness, and the mental habits required for sustainable high performance.
SHOW SUMMARY
In this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome mental performance coach Collin Henderson to explore the psychology behind sales performance and why mastering your inner game is essential to sustainable success.
Collin begins with a simple philosophy: “Never sell, serve.” He challenges sales professionals to move from an “I-centered” mindset to a “we-centered” approach focused on curiosity, value, and helping customers succeed.
The conversation explores how limiting beliefs, self-image, confidence, resilience, and self-talk influence performance long before sales techniques are put into action. Collin also introduces The Oz Method, connecting the brain to belief and curiosity, the heart to emotional connection, the lion to courage and vulnerability, and the yellow brick road to the habits and systems that make success repeatable.
Ultimately, Collin challenges sales professionals to examine the stories they repeatedly tell themselves. Your strategy matters. Your skills matter. Your market matters. But your biggest competition may still be you.
KEY TAKEAWAYS
Never sell—serve. Shift from an “I-centered” mindset to creating meaningful value for the customer.
Psychology precedes strategy. Sales techniques are only as effective as the beliefs driving the person using them. 
You never outperform your beliefs. Assumptions about yourself, buyers, the market, or the economy can quietly limit your performance. 
Self-awareness creates change. You cannot challenge a limiting belief until you're willing to recognize it. 
Master The Oz Method. Combine belief and curiosity, emotional connection, courage and vulnerability, and disciplined processes. 
Train your self-talk. The way you narrate wins, losses, rejection, and opportunity directly influences confident action. 
Stop blaming external competition. Before looking at the market, examine the beliefs influencing how you're showing up.

HIGHLIGHT QUOTES
Psychology precedes strategy every single time.

You never outperform your own beliefs.

Our limits begin where our vision ends.

Self-talk is the number one driver of confident action.

The brain doesn't care what is true or false. The brain cares about what is repeated
ADDITIONAL RESOURCES
Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at https://culturefromtheheart.com/Home

Get Larry's New Book: Selling Food from the Heart, https://a.co/d/07dzlMx8
Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: https://www.youtube.com/c/sellingfromtheheart/

Get Your Daily Dose of Inspiration:
https://www.sellingfromtheheart.net/daily

Lance Wright is an Addiction Recovery Specialist, TEDx speaker, author, and founder of Life Over Addiction. With more than three decades of personal recovery experience and years working professionally in behavioral health, Lance helps individuals, families, and working professionals navigate addiction, stress, identity, and personal transformation.
Through his concept of “Thought Addiction,” Lance explores how deeply rooted narratives, beliefs, and emotional conditioning can influence behavior. His work helps people reconnect with purpose, resilience, and lasting change through awareness, neuroplasticity-based practices, and honest human connection.
SHOW SUMMARY
In this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome Lance Wright for a powerful conversation about high performance, addiction, validation, and the internal pressures many sales professionals carry.
Lance shares his extraordinary journey from addiction and incarceration to recovery and transformation, along with the lessons that helped him rebuild his life.
The conversation also examines a form of addiction that can easily hide behind professional success: the constant chase for validation. The next sale, ranking, award, or big win may provide a temporary high—but what happens when your sense of worth depends on achieving the next one?
Lance challenges sales professionals to separate who they are from what they achieve, recognize unhealthy coping patterns, and have the courage to seek support before those patterns become destructive.
Ultimately, this conversation is a reminder that sustainable success begins on the inside.
KEY TAKEAWAYS
Your performance is not your identity. Sales results change. Your sense of worth cannot depend entirely on quotas, rankings, or recognition.
Validation can become a chase. The emotional high of winning fades quickly when achievement becomes the primary source of fulfillment.
Pressure can reveal deeper beliefs. Rejection and uncertainty can expose fears around failure, inadequacy, perfectionism, and acceptance.
Unhealthy coping patterns can develop gradually. Behaviors used to escape stress or emotional discomfort can become increasingly difficult to control.
Authenticity goes deeper than professional success. Knowing who you are apart from your achievements creates a stronger foundation.

HIGHLIGHT QUOTES
The win isn't the real thing, it's the chase, it's the hunt.

How do I not use my profession as a casino?

I don't need your validation. I know who I am.

I didn't have that thought. I was taught that thought.

The mirror never lies. Only the person looking into the mirror lies.
ADDITIONAL RESOURCES
Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at https://culturefromtheheart.com/Home

Get Larry's New Book: Selling Food from the Heart, https://a.co/d/07dzlMx8
Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: https://www.youtube.com/c/sellingfromtheheart/

Get Your Daily Dose of Inspiration:
https://www.sellingfromtheheart.net/daily

Cory Dunham is an Executive Advisor, Business Growth Strategist, Speaker, and founder of Cory Dunham Advisory. He also serves as CEO of BDB Marketing Design, LLC.
With more than 30 years of business and marketing experience, Cory helps service-based businesses grow through clearer messaging, stronger leadership alignment, and greater strategic consistency. His work focuses on closing the gap between the value a company delivers and how that value is seen, understood, trusted, and chosen in the marketplace.
Cory brings a practical, people-centered approach to helping leaders strengthen communication, clarify positioning, align their teams, and create sustainable growth.
SHOW SUMMARY
In this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome Cory Dunham to explore why clarity, differentiation, and human connection are becoming increasingly important competitive advantages.
Cory explains that differentiation isn't simply about having a better product or service. Sales professionals must clearly communicate meaningful value while leaning into what technology cannot replicate—their stories, experiences, lessons, relationships, and human presence.
Drawing from his experience as a private pilot, Cory shares lessons about self-awareness, situational awareness, and making the next best decision when circumstances become overwhelming. The conversation also explores how sales professionals can use AI, video, podcasts, and social media to become more human and visible—not less.
Ultimately, Cory challenges salespeople to stop adding to the noise and get clear about who they serve, what customers value, and why they deserve a place at the table.
KEY TAKEAWAYS
Clarity is a competitive advantage. Know who you serve, what they value, and how you create meaningful results.
Your humanity is your differentiation. AI cannot replicate your experiences, stories, relationships, or perspective. 
Ask instead of assuming. Better questions and intentional listening reveal what truly matters to buyers. 
Use technology to humanize yourself. Let digital tools increase your visibility without replacing genuine connection. 
AI cannot fix confusion. Technology won't solve unclear messaging, positioning, leadership, or strategy. 
Make the next best decision. You don't always need every answer—you need enough awareness to determine the next right move. 
Meaningful value earns attention. Clearly articulating your value helps build trust and earn a place at the table. 

HIGHLIGHT QUOTES
In any given moment, you have the capacity to make the next best step.

Two ears, one mouth. Let's use them in that proportion.

No one has the exact story or has walked in your shoes one step.

I think we're just all built as human beings to connect with other human beings.

Clarity, clarity, and more clarity, both personally and professionally.
ADDITIONAL RESOURCES
Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at https://culturefromtheheart.com/Home

Get Larry's New Book: Selling Food from the Heart, https://a.co/d/07dzlMx8
Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: https://www.youtube.com/c/sellingfromtheheart/

Get Your Daily Dose of Inspiration:
https://www.sellingfromtheheart.net/daily

Pamela Potts is an executive coach, keynote speaker, and bestselling author of Every Leader Is a Coach.
She is the creator of the Leader Coach Approach™ and OMO Method™, helping founders and senior leaders build trust, strengthen accountability, and multiply their impact through coaching-based leadership.
With more than 25 years of experience building and scaling high-growth technology and ed-tech companies, Pamela brings a practical, human-centered approach to developing people and creating sustainable performance.
SHOW SUMMARY
In this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome Pamela Potts to explore why effective sales leadership is less about directing people and more about developing them.
Pamela explains why successful salespeople don't automatically become successful leaders. Leadership requires a different skill set—listening deeply, staying curious, asking better questions, and helping people develop solutions they genuinely own.
She introduces her OMO Method: Observe, Map, and Optimize, a practical framework for coaching without judgment, uncovering what is really happening, and helping people create their own path forward.
The conversation also explores accountability, trust, consultative selling, and self-coaching. Pamela challenges leaders to stop becoming the bottleneck and become the multiplier—because great leaders don't simply manage people. They develop them.
KEY TAKEAWAYS
Trust starts with self-awareness. Understand your own perspective before trying to understand someone else's.
Become a multiplier, not a bottleneck. Leadership is about developing capability in others. 
Great sellers don't automatically become great leaders. Coaching requires a different set of skills. 
Choose curiosity over judgment. Listen to understand instead of immediately trying to solve. 
Ask better questions. “Tell me more” can unlock insights that advice never will. 
Use the OMO Method. Observe, Map, and Optimize to turn challenges into opportunities for growth. 
Let people own their solutions. People are more committed to ideas they help create. 
Accountability belongs in coaching. Clear commitments, follow-up, and feedback turn conversations into action. 
Coach yourself first. Self-coaching creates the awareness needed to effectively develop others. 
Treat failure as data. Use setbacks as information for improvement rather than reasons to stop.

HIGHLIGHT QUOTES
We stop being the bottleneck and start being the multiplier for our teams.

What we’re doing is listening to actually hear instead of solve.

What we solve and what we contribute to is what we own.

We’re not going to manage people. We’re going to develop people.

Once you can coach yourself, then you can coach others as well.
ADDITIONAL RESOURCES
Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at https://culturefromtheheart.com/Home

Get Larry's New Book: Selling Food from the Heart, https://a.co/d/07dzlMx8
Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: https://www.youtube.com/c/sellingfromtheheart/

Get Your Daily Dose of Inspiration:
https://www.sellingfromtheheart.net/daily

Nick Reich is a leadership coach, author, and CEO of Abundant Empowerment and CoLab, where he helps leaders build high-trust, high-performance teams rooted in purpose, accountability, and human connection.
With more than two decades of experience across business, nonprofit, and social impact organizations, Nick specializes in turning complex leadership challenges into practical strategies for developing people and strengthening culture.
His upcoming book, Every Player Is Bigger Than the Program, combines storytelling, strategy, and systems thinking to challenge leaders to measure their legacy not only by what they build, but by who they build along the way.
SHOW SUMMARY

What if higher performance doesn't come from putting more pressure on people but from investing more intentionally in them?
In this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome Nick Reich to explore why great sales and great leadership begin with seeing people as human beings, not titles, quotas, or sources of revenue.
Nick shares the remarkable story behind Every Player Is Bigger Than the Program. While coaching at a small charter school without a gym or established basketball program, he built a people-first culture that helped his team become the fastest in Indiana history to win a high school basketball state championship.
The conversation explores why organizations cannot demand elite performance without investing in coaching and development, why leaders must focus on the people and processes behind the numbers, and how purpose, values, and accountability shape lasting cultures.
Nick ultimately captures his philosophy in one powerful statement: “Leadership is love with standards.” Caring deeply about people doesn't mean lowering expectations. It means developing, challenging, and holding people accountable because you believe in who they can become.
KEY TAKEAWAYS
Selling is an act of leadership. Both require helping people believe something better is possible.
See the person before the opportunity. People want to feel valued beyond their title or revenue potential. 
Develop before you demand. Sustainable performance requires coaching, support, and intentional development. 
Focus beyond the scoreboard. Revenue and quotas are outcomes of how well people and processes are developed. 
Lead intentionally. Purpose, values, and non-negotiables should guide daily decisions. 
Avoid “commission breath.” Buyers can sense when the transaction matters more than they do. 
Legacy is built through people. Great leadership is measured by who you help others become. 
People-first doesn't mean standards-free. The strongest leaders combine genuine care with clear expectations and accountability.

HIGHLIGHT QUOTES
Selling from the heart for me is leading from the heart, which is living from the heart.

Sales and leadership, really, at its core, is an act of belief.

The only way to change the world is one person at a time, and that starts with you.

A legacy is not what you build, but who you build.

We exist to serve the kids, not the other way around.
ADDITIONAL RESOURCES
Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at https://culturefromtheheart.com/Home

Get Larry's New Book: Selling Food from the Heart, https://a.co/d/07dzlMx8
Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: https://www.youtube.com/c/sellingfromtheheart/

Get Your Daily Dose of Inspiration:
https://www.sellingfromtheheart.net/daily