Selling From the Heart Podcast

Cory Dunham is an Executive Advisor, Business Growth Strategist, Speaker, and founder of Cory Dunham Advisory. He also serves as CEO of BDB Marketing Design, LLC.
With more than 30 years of business and marketing experience, Cory helps service-based businesses grow through clearer messaging, stronger leadership alignment, and greater strategic consistency. His work focuses on closing the gap between the value a company delivers and how that value is seen, understood, trusted, and chosen in the marketplace.
Cory brings a practical, people-centered approach to helping leaders strengthen communication, clarify positioning, align their teams, and create sustainable growth.
SHOW SUMMARY
In this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome Cory Dunham to explore why clarity, differentiation, and human connection are becoming increasingly important competitive advantages.
Cory explains that differentiation isn't simply about having a better product or service. Sales professionals must clearly communicate meaningful value while leaning into what technology cannot replicate—their stories, experiences, lessons, relationships, and human presence.
Drawing from his experience as a private pilot, Cory shares lessons about self-awareness, situational awareness, and making the next best decision when circumstances become overwhelming. The conversation also explores how sales professionals can use AI, video, podcasts, and social media to become more human and visible—not less.
Ultimately, Cory challenges salespeople to stop adding to the noise and get clear about who they serve, what customers value, and why they deserve a place at the table.
KEY TAKEAWAYS
Clarity is a competitive advantage. Know who you serve, what they value, and how you create meaningful results.
Your humanity is your differentiation. AI cannot replicate your experiences, stories, relationships, or perspective. 
Ask instead of assuming. Better questions and intentional listening reveal what truly matters to buyers. 
Use technology to humanize yourself. Let digital tools increase your visibility without replacing genuine connection. 
AI cannot fix confusion. Technology won't solve unclear messaging, positioning, leadership, or strategy. 
Make the next best decision. You don't always need every answer—you need enough awareness to determine the next right move. 
Meaningful value earns attention. Clearly articulating your value helps build trust and earn a place at the table. 

HIGHLIGHT QUOTES
In any given moment, you have the capacity to make the next best step.

Two ears, one mouth. Let's use them in that proportion.

No one has the exact story or has walked in your shoes one step.

I think we're just all built as human beings to connect with other human beings.

Clarity, clarity, and more clarity, both personally and professionally.
ADDITIONAL RESOURCES
Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at https://culturefromtheheart.com/Home

Get Larry's New Book: Selling Food from the Heart, https://a.co/d/07dzlMx8
Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: https://www.youtube.com/c/sellingfromtheheart/

Get Your Daily Dose of Inspiration:
https://www.sellingfromtheheart.net/daily

Pamela Potts is an executive coach, keynote speaker, and bestselling author of Every Leader Is a Coach.
She is the creator of the Leader Coach Approach™ and OMO Method™, helping founders and senior leaders build trust, strengthen accountability, and multiply their impact through coaching-based leadership.
With more than 25 years of experience building and scaling high-growth technology and ed-tech companies, Pamela brings a practical, human-centered approach to developing people and creating sustainable performance.
SHOW SUMMARY
In this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome Pamela Potts to explore why effective sales leadership is less about directing people and more about developing them.
Pamela explains why successful salespeople don't automatically become successful leaders. Leadership requires a different skill set—listening deeply, staying curious, asking better questions, and helping people develop solutions they genuinely own.
She introduces her OMO Method: Observe, Map, and Optimize, a practical framework for coaching without judgment, uncovering what is really happening, and helping people create their own path forward.
The conversation also explores accountability, trust, consultative selling, and self-coaching. Pamela challenges leaders to stop becoming the bottleneck and become the multiplier—because great leaders don't simply manage people. They develop them.
KEY TAKEAWAYS
Trust starts with self-awareness. Understand your own perspective before trying to understand someone else's.
Become a multiplier, not a bottleneck. Leadership is about developing capability in others. 
Great sellers don't automatically become great leaders. Coaching requires a different set of skills. 
Choose curiosity over judgment. Listen to understand instead of immediately trying to solve. 
Ask better questions. “Tell me more” can unlock insights that advice never will. 
Use the OMO Method. Observe, Map, and Optimize to turn challenges into opportunities for growth. 
Let people own their solutions. People are more committed to ideas they help create. 
Accountability belongs in coaching. Clear commitments, follow-up, and feedback turn conversations into action. 
Coach yourself first. Self-coaching creates the awareness needed to effectively develop others. 
Treat failure as data. Use setbacks as information for improvement rather than reasons to stop.

HIGHLIGHT QUOTES
We stop being the bottleneck and start being the multiplier for our teams.

What we’re doing is listening to actually hear instead of solve.

What we solve and what we contribute to is what we own.

We’re not going to manage people. We’re going to develop people.

Once you can coach yourself, then you can coach others as well.
ADDITIONAL RESOURCES
Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at https://culturefromtheheart.com/Home

Get Larry's New Book: Selling Food from the Heart, https://a.co/d/07dzlMx8
Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: https://www.youtube.com/c/sellingfromtheheart/

Get Your Daily Dose of Inspiration:
https://www.sellingfromtheheart.net/daily

Nick Reich is a leadership coach, author, and CEO of Abundant Empowerment and CoLab, where he helps leaders build high-trust, high-performance teams rooted in purpose, accountability, and human connection.
With more than two decades of experience across business, nonprofit, and social impact organizations, Nick specializes in turning complex leadership challenges into practical strategies for developing people and strengthening culture.
His upcoming book, Every Player Is Bigger Than the Program, combines storytelling, strategy, and systems thinking to challenge leaders to measure their legacy not only by what they build, but by who they build along the way.
SHOW SUMMARY

What if higher performance doesn't come from putting more pressure on people but from investing more intentionally in them?
In this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome Nick Reich to explore why great sales and great leadership begin with seeing people as human beings, not titles, quotas, or sources of revenue.
Nick shares the remarkable story behind Every Player Is Bigger Than the Program. While coaching at a small charter school without a gym or established basketball program, he built a people-first culture that helped his team become the fastest in Indiana history to win a high school basketball state championship.
The conversation explores why organizations cannot demand elite performance without investing in coaching and development, why leaders must focus on the people and processes behind the numbers, and how purpose, values, and accountability shape lasting cultures.
Nick ultimately captures his philosophy in one powerful statement: “Leadership is love with standards.” Caring deeply about people doesn't mean lowering expectations. It means developing, challenging, and holding people accountable because you believe in who they can become.
KEY TAKEAWAYS
Selling is an act of leadership. Both require helping people believe something better is possible.
See the person before the opportunity. People want to feel valued beyond their title or revenue potential. 
Develop before you demand. Sustainable performance requires coaching, support, and intentional development. 
Focus beyond the scoreboard. Revenue and quotas are outcomes of how well people and processes are developed. 
Lead intentionally. Purpose, values, and non-negotiables should guide daily decisions. 
Avoid “commission breath.” Buyers can sense when the transaction matters more than they do. 
Legacy is built through people. Great leadership is measured by who you help others become. 
People-first doesn't mean standards-free. The strongest leaders combine genuine care with clear expectations and accountability.

HIGHLIGHT QUOTES
Selling from the heart for me is leading from the heart, which is living from the heart.

Sales and leadership, really, at its core, is an act of belief.

The only way to change the world is one person at a time, and that starts with you.

A legacy is not what you build, but who you build.

We exist to serve the kids, not the other way around.
ADDITIONAL RESOURCES
Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at https://culturefromtheheart.com/Home

Get Larry's New Book: Selling Food from the Heart, https://a.co/d/07dzlMx8
Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: https://www.youtube.com/c/sellingfromtheheart/

Get Your Daily Dose of Inspiration:
https://www.sellingfromtheheart.net/daily

Kim Bohr is CEO at SparkEffect, where she helps executive teams navigate disruption, organizational change, and emerging technology without sacrificing trust.
With more than 25 years of cross-functional leadership experience, Kim advises leaders on aligning business strategy with human-centered practices that strengthen performance and relationships. Her work includes the SparkEffect Trust Elasticity™ framework, designed to help organizations evaluate and strengthen trust during periods of change.
Kim is also a board advisor, adjunct lecturer, speaker, host of the Courage to Advance podcast, and author of Successes, Failures & Lessons Learned.
SHOW SUMMARY

What if every interaction with a buyer is either building trust or quietly eroding it?
In this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome Kim Bohr to explore what it takes to build and protect trust in a world shaped by AI, disruption, informed buyers, and constant change.
Kim explains why authentic selling begins with genuinely believing that what you offer will improve the customer's work or life. She shares how trust is created through consistent patterns, honest communication, and actions that demonstrate you truly have the customer's best interests at heart.
The conversation also explores the changing role of sales professionals. Buyers may have more information than ever, but they still need someone who can provide context, ask thoughtful questions, connect the dots, and understand the realities behind their decisions. Kim challenges sellers to use AI to eliminate repetitive work—not replace critical thinking, curiosity, vulnerability, or human connection.
KEY TAKEAWAYS
Serve before you sell. Believe in the value you bring before asking someone to buy.
Trust is built through consistent patterns between what you say and what customers experience.
Admitting when you don't know something can build more trust than pretending you do.
Buyers may have information, but they still need sales professionals who can provide context and connect the dots.
AI should support critical thinking and human connection—not replace them.
Reinvest time saved through automation into research, better conversations, and stronger relationships.
Understand the entire buying team, not just the person signing the agreement.
Trust can be measured and should be treated as a meaningful business KPI.

HIGHLIGHT QUOTES
Do I genuinely believe that whatever I’m offering is going to help this person’s work and life get easier?

Every single interaction we have, whether it’s human to human or from a digital lens, trust is either being built or eroded.

Our job is to help them see what they may not be able to connect the dots on.

Just because I know they can use what I have doesn’t mean I understand the problem.

Trust can be measured, and it is as important as any other KPI you are tracking.
ADDITIONAL RESOURCES
Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at www.culturefromtheheart.com!
Listen to Larry Levine’s Bestselling Book: Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  
Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTube

Get Your Daily Dose of Inspiration:
Click Here for Your Daily Dose

Jason Kramer is the Founder and CEO of Cultivize, where he helps businesses transform their CRM systems into engines for sales growth. Working with organizations across multiple countries, Jason specializes in implementing structured, repeatable sales processes that improve lead conversion, strengthen customer relationships, and maximize revenue.
A trusted CRM strategist, speaker, and podcast guest, Jason is passionate about helping sales and marketing teams align around smarter systems, better data, and consistent execution that drives measurable results.

SHOW SUMMARY

What if your CRM became one of your greatest sales assets instead of another administrative task?
In this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome Jason Kramer to discuss why CRM success has very little to do with software—and everything to do with mindset, process, accountability, and consistency.
Jason explains that many salespeople view CRM as a reporting tool for management when it should be a performance tool that helps them prioritize opportunities, remember important customer details, and consistently follow through on commitments. He shares why even the most advanced technology cannot compensate for an undefined sales process or inconsistent leadership.
The conversation also explores the growing role of AI, automation, lead scoring, buying signals, and meeting transcripts. Jason offers practical strategies for reducing administrative work, improving follow-up, and helping sales professionals spend more time doing what matters most—building authentic relationships with their customers.
KEY TAKEAWAYS
Shift your CRM mindset from reporting to revenue generation.
Technology cannot fix a broken or undefined sales process.
Consistent follow-up builds trust and protects customer relationships.
Leaders must model CRM adoption and create accountability across the team.
Lead scoring and customer insights help prioritize the right opportunities.
AI and automation should reduce administrative work—not replace relationships.
Ongoing coaching and reinforcement are essential for long-term CRM success.
Strong CRM habits improve consistency, productivity, and sales performance.
The best CRM is the one your team actually uses every day.

HIGHLIGHT QUOTES
Selling from the heart is being authentic, honest, and genuine.

The tool alone isn't going to solve the problem.

I've never met a salesperson that doesn't want to follow up.

Software doesn't solve problems. People solve problems.

Once you look away, things can go back to bad habits very quickly.
ADDITIONAL RESOURCES
Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at www.culturefromtheheart.com!
Listen to Larry Levine’s Bestselling Book: Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  
Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTube

Get Your Daily Dose of Inspiration:
Click Here for Your Daily Dose