Selling From the Heart Podcast

Cory Scheer is the Founder and CEO of TrustCentric® Consulting, a leadership advisory firm dedicated to putting trust at the core of every organization. With over two decades of experience, Cory specializes in building the Trust Proposition®—a framework designed to uncover hidden gaps and align leadership, culture, and performance.A powerful speaker and trusted advisor to senior teams, Cory helps leaders communicate with clarity and empower their teams to create environments where trust serves as the primary engine for growth.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Cory Scheer to explore the fundamental mechanics of building and sustaining trust in the sales world. Cory shares his deep research into why sales professionals must focus on their "Trust Proposition" before they ever lead with a "Value Proposition".The conversation dives into the practical building blocks of trustworthiness, competency, problem-solving, and authentic care, and highlights why active listening remains the most effective tool in a salesperson’s arsenal. Whether you are a veteran leader or a rising professional, this episode provides a blueprint for closing the trust gap to create lasting customer loyalty and meaningful results.KEY TAKEAWAYSTrust as the Foundation: deals stall and relationships fade without a firm belief in the truth of the person or the process.The Trust Proposition: Your trust proposition must precede and bolster your value proposition; value is only recognized once trust is established.The Three Pillars: Building trust requires mastering three specific elements: competency, problem-solving, and authentic care for others.The Power of Listening: Active listening is the single most powerful way to demonstrate that you genuinely care about a client's outcome.The Generational Shift: Younger professionals (ages 18–29) are highly sensitive to trust levels and will quickly exit environments where it is lacking.Outcome vs. Strategy: Real growth is not a strategy you implement, but an outcome of consistent, trustworthy actions.HIGHLIGHT QUOTESTrust is the firm belief in the truth of something or someone.The number one way to demonstrate care for others... is by listening actively.Mind the trust gap, get your trust proposition out on the business table as fast as possible.Growth is an outcome. It is not a strategy.📌 FOLLOW THE CONVERSATIONConnect with Cory Sheer:➡️Cory's LinkedIn: https://www.linkedin.com/in/coryscheer/ Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.net ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Alex Goldfayn is the CEO of a high-performance revenue growth consultancy that helps companies boost sales by 15–30% annually. A three-time Wall Street Journal bestselling author, his works include Pick Up The Phone & Sell, 5-Minute Selling, and Selling Boldly.Known as one of the most sought-after keynote speakers in the industry, Alex is famous for shifting mindsets from fear to confidence and from selling to helping. He is driven by a mission to help organizations turn ordinary outreach into extraordinary, predictable growth.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Alex Goldfayn, Founder and CEO of Outgrow. Alex shares actionable strategies from his latest book, Outgrow: How to Expand Market Share and Outsell Your Competition, focusing on how to boost sales by being proactive rather than reactive.The conversation dives deep into the "miracle tool" of the telephone and the importance of purposeful outreach when nothing is wrong, rather than only calling when there is a problem. Alex provides powerful insights on overcoming the fear of rejection and maintaining the consistency required to achieve significant organic growth while selling with genuine heart.KEY TAKEAWAYSService-First Mindset: Selling from the heart is a shift in perspective, it is about helping your clients, not just closing a deal.The Proactive Edge: Predictable, organic sales growth is driven by proactive outreach, not by reacting to urgent or stressful problems.Purpose Over Pressure: Meaningful growth is the result of consistent, purposeful actions rather than increased pressure.Reframing Rejection: Rejection is a natural part of the sales process; remember that every “no” brings you one step closer to a “yes”.The Power of the Phone: Using the phone proactively sets you apart in a digital world because most of your competitors simply aren’t doing it.Trust as a Catalyst: Building authentic relationships and deep trust is the primary driver of long-term professional success.HIGHLIGHT QUOTESWe are the helpers, we're the salespeople. It's righteous work.Proactive is when nothing is wrong; reactive is in response to something urgent or stressful.Sales growth doesn't come from more pressure, it comes from more purpose.If the phone came out after email, we would all think it's a miracle tool.📌 FOLLOW THE CONVERSATIONConnect with Alex Goldfayn:➡️Alex's LinkedIn: https://www.linkedin.com/in/alexgoldfayn/ Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.net ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Joel Goldberg is a veteran TV broadcaster for the Kansas City Royals, serving as the in-game reporter and anchor for every pre-game and post-game show. With over 30 years in television, Joel has covered everything from Super Bowls to World Series, interviewing icons like Will Ferrell and Wayne Gretzky—while also reporting on quirky moments like tick racing on a pool table.He is the host of the podcast Rounding the Bases and the author of two books: Small Ball Big Results and Small Ball Big Dreams, where he shares stories of success through consistency, teamwork, and trust.Beyond the broadcast booth, Joel runs a thriving speaking business, helping organizations build cultures grounded in trust and connection. His practical, story-driven approach to leadership has helped companies improve morale, strengthen teamwork, and foster authentic engagement.A proud Emmy Award winner and storyteller at heart, Joel brings a unique blend of sports wisdom, business insight, and real-world perspective to every stage he steps on.SHOW SUMMARYIn this episode of Selling from the Heart Podcast. Larry Levine and Darrell Amy are joined by Joel Goldberg, a seasoned TV broadcaster and author, who shares his insights on storytelling and building trust in both sport and sales. Joel recounts captivating stories from his career, highlighting the power of small consistent actions to achieve big results. The episode emphasizes the importance of genuine and effective storytelling in sales, providing practical advice for sales professionals to connect better with their audience.KEY TAKEAWAYSAuthenticity and trust are the foundation of successful sales and relationships.Everyone is in the people business and, in some way, a storyteller.Consistency, small daily actions (“small ball”), and attention to detail lead to big results.Know your audience and listen before telling your story.Effective storytelling is about making your message relevant and emotionally resonant.Building trust with your team and clients enables you to achieve more together.QUOTES“We are all in the people business, and we are all storytellers.”“Authenticity sells.”“When people believe you have their best interests at heart before your own, it becomes a lot easier to sell.”“Small ball is the little things you do consistently that add up to big results.”“If you don’t know what your audience wants, it becomes a lot harder to sell.”“You have to earn trust—once you have it, you can do anything.”Learn more about Joel Goldberg.LinkedIn: https://www.linkedin.com/in/joelgoldbergkc/Learn more about Darrell and Larry.Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/Website: https://www.sellingfromtheheart.net/ADDITIONAL RESOURCESDiscover Heart-Centered Leadership:Explore the Culture from the Heart Podcast and uncover the secrets to thriving workplace cultures. Know a visionary CEO? Nominate them today at 👉 www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust WorldNow available on Audible! Transform your sales approach with insights that matter.  https://a.co/d/bOgH6IgGet exclusive access to the latest episodes, leadership strategies, and sales tips. Subscribe to Our YouTube Channel! https://www.youtube.com/@SellingFromtheHeartYour Daily Dose of Inspiration:Start each day with the motivation you need.https://daily.sellingfromtheheart.net/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Greg Stephens is the President of Choice Consulting and a seasoned communication expert, executive coach, and corporate trainer. With over 25 years of experience across tech, healthcare, and sports, Greg specializes in the "human" side of business: leadership development, conflict resolution, and high-stakes communication.A certified behavior analyst and Master Trainer in Crucial Conversations, Greg has empowered thousands of professionals to turn ordinary interactions into extraordinary results.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Greg Stephens to explore how sales professionals and leaders can restore even the most challenging or “impossible” relationships. Greg shares powerful insights on authenticity, mindset, and communication—highlighting how self-limiting beliefs often stand in the way of trust and progress.The conversation dives into practical strategies for setting clear agreements, defining mutual respect, and creating psychological safety in client and team relationships. Through real-world examples and role-playing, Greg demonstrates how intentional communication can transform conflict into collaboration and rebuild trust where it feels lost.KEY TAKEAWAYSAuthenticity as a Foundation: Sustainable sales success is impossible without an authentic connection and a baseline of mutual respect.Mindset Over Circumstance: Most "impossible" relationships are actually limited by our own internal beliefs—change your narrative to change the outcome.Define Respect Early: Success lies in establishing clear agreements and understanding exactly what "respect" means to your client.The Information Gap: Open and honest communication about expectations is vital; without information, people create "worst-case" stories that lead to downward spirals.Radical Accountability: You cannot control another person, but you have 100% control over your attitude, your actions, and how you show up.HIGHLIGHT QUOTESEveryone wants to buy, no one wants to be sold.If I don’t have your best in mind, it’s going to come across as me trying to get something for myself.People have to have psychological safety in the conversation—mutual purpose and mutual respect.In the absence of information, we make it up and we make up the worst story we can.📌 FOLLOW THE CONVERSATIONConnect with Greg Stephens:➡️Greg's LinkedIn: https://www.linkedin.com/in/gregstephens2/ Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.net ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Steve Benson is the Founder and CEO of Badger Maps, a leading route-planning and mapping platform built specifically for field sales teams. With a background in geography, an MBA, and experience at companies like IBM, HP, and Google, Steve combined his expertise in mapping and sales strategy to help outside sales professionals work smarter, not harder. His mission is to eliminate wasted time in the field so salespeople can focus on what truly matters, building relationships and creating value for customers.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Steve Benson, Founder and CEO of Badger Maps. The conversation explores how field sales professionals can dramatically improve productivity by optimizing routes, planning ahead, and eliminating inefficiencies. Steve shares practical insights on how technology can support—not replace—authentic, relationship-driven selling. This episode highlights how reclaiming wasted time allows sales professionals to spend more meaningful time with customers, deepen trust, and drive stronger results.KEY TAKEAWAYSThe Human Element: Sales is fundamentally a human interaction rooted in authenticity and trust—technology should enable, not replace, this.Leverage Efficiency Tools: Utilize efficiency tools, like route planners and virtual assistants, to handle logistical tasks, freeing the salesperson to focus exclusively on building relationships.Route Planning is Power: Optimizing routes and planning customer visits can save significant hours each week for field sales teams, directly impacting time-to-revenue.Focus on the Core: Cutting out distractions and concentrating on real customer conversations and value creation leads directly to better sales results.Repurpose Wasted Time: Regularly assess and repurpose time spent on low-value tasks (like driving or scheduling) into high-value activities, such as meeting more clients or performing account research.HIGHLIGHT QUOTESSales is as old as civilization… this is a very human interaction.If you just focus on how am I going to create value for this person… that’s all sales is.It’s a noisy world… people’s guard is generally up, and they are generally suspicious of things.Repurpose your time… if you could repurpose three hours a day into seeing another customer, that’s 15 hours a week. Something tells me you’d grow sales, build more trust, and grow client relationships a whole lot more.📌 FOLLOW THE CONVERSATIONConnect with Steve Benson:➡️Steve's LinkedIn: https://www.linkedin.com/in/stevenbenson/ Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.net ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.