Selling From the Heart Podcast

Mitch Matthews is a success coach, keynote speaker, and creator of the top 1% podcast DREAM THINK DO. Through his coaching and content, Mitch helps high-achieving leaders and entrepreneurs dream bigger, think better, and pursue meaningful work aligned with their purpose.
Over the past two decades, Mitch has worked with organizations like NIKE, NASA, Disney, and United Airlines, helping leaders clarify direction and lead with impact. He has interviewed world-class performers—including Brendon Burchard, Michael Hyatt, Jamie Kern Lima, elite athletes, and Oscar winners—bringing powerful insights to his global audience. Mitch is also the creator of The Authority Bridge™, a coaching experience designed to help seasoned professionals build purpose-driven, legacy-worthy businesses.

SHOW SUMMARY
In this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Mitch Matthews to explore a refreshing approach to modern selling: Filter, Coach, Commit. Mitch explains that selling from the heart is about connecting the right people with the right solutions at the right time—even if that solution isn’t yours.
The conversation emphasizes the importance of intentional branding to attract ideal clients and repel poor-fit opportunities, as well as the power of saying “no” to build trust and long-term credibility. Mitch reframes sales conversations as coaching conversations—focused on listening deeply, clarifying needs, and guiding people toward meaningful action.
This episode highlights the shift from transactional selling to relationship-driven coaching, where authenticity, alignment, and long-term thinking create lasting success.
KEY TAKEAWAYS
Focus on connecting the right people with the right solutions at the right time.
The Filter, Coach, Commit framework helps attract, guide, and serve ideal clients.
Saying “no” creates clarity, builds trust, and strengthens your brand.
Approach sales conversations as coaching conversations—not pitches.

HIGHLIGHT QUOTES
When you can describe someone’s problem better than they can, they assume you have the solution.

A good brand attracts the right people and repels the wrong people.

Coaching starts with listening and meeting people where they are.

If you’re ever in danger of being considered a commodity, relationships set you apart.
ADDITIONAL RESOURCES
Mitch is offering Selling from the Heart listeners free access to the Next Chapter workshop! Use codes HEART or LOVE  at checkout: https://members.matthewstraininginternational.com/next-chapter
Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at www.culturefromtheheart.com!
Listen to Larry Levine’s Bestselling Book: Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  
Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTube

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James Laughlin is a globally recognized high-performance leadership strategist, #1 bestselling author of Habits of High Performers, and a 7-time world champion musician. He has coached everyone from PGA Tour professionals and elite athletes to Fortune 500 CEOs, helping leaders and teams achieve extraordinary results through intentional habits and mindset mastery.
As an international keynote speaker and host of the top-ranked Lead on Purpose podcast, James blends elite performance principles with practical leadership frameworks that drive personal growth, resilience, and sustainable success. Whether working with world-class rugby teams or senior executives, James helps people win in both life and business by building habits rooted in trust, wellbeing, and high performance.

SHOW SUMMARY
In this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by James Laughlin to explore what truly drives high performance. James shares that selling from the heart begins with trusting who you are, and explains why vulnerability is not weakness but one of the most powerful ways leaders and sales professionals build trust and connection.
The conversation introduces James’s powerful skillset, mindset, and heart set framework, reframing mindset as “mind flex”—the belief that our minds are not fixed, but adaptable through intentional habits. He defines high performance as consistently exceeding norms while maintaining healthy relationships and wellbeing, challenging the traditional “win at all costs” mentality.
James also dives into belief systems, daily reflection habits, storytelling as a trust-building tool, and the importance of radical clarity around what success actually looks like. This episode is packed with practical wisdom for anyone looking to perform at a higher level without sacrificing authenticity or wellbeing.
KEY TAKEAWAYS
High performance requires three pillars: skillset, mind flex, and heart set.
Vulnerability is a leadership strength that builds trust and connection.
True high performance includes wellbeing and healthy relationships.
Beliefs drive attitudes, which shape behaviors and results.

HIGHLIGHT QUOTES
People don't struggle because they don't know what to say. They generally struggle because they don't fully trust who they are.

The soft thing is the hard thing. It's very difficult to do, but it's crucial to success.

Be curious about the situation rather than furious about the situation.

High performance is not a birthright. It's not hustle, it's not luck. High performance is simply a byproduct of great habits.
ADDITIONAL RESOURCES
Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at www.culturefromtheheart.com!
Listen to Larry Levine’s Bestselling Book: Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  
Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTube

Get Your Daily Dose of Inspiration:
Click Here for Your Daily Dose

Ben Ortlip is a culture architect, strategist, and bestselling author who helps organizations turn workplace culture into measurable business success. As the founder of The Culture MRI®, Ben created a data-driven system that assesses and improves employee engagement and organizational performance—transforming culture from a “soft” concept into a strategic advantage.
Ben has worked with leading brands such as UPS, Delta, Salesforce, and Chick-fil-A, bringing decades of research and real-world insight into what truly motivates people at work. He is the author of Culture Is the New Leadership and Be the Sale, and a sought-after speaker on how human-centered culture drives performance, retention, and long-term profitability.

SHOW SUMMARY
In this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Ben Ortlip to explore what it truly means to “be the sale.” Ben explains that authentic selling is rooted in alignment, where both buyer and seller objectives are served through trust, not pressure.
Drawing from workplace psychology and culture research, Ben shares how today’s buyers are driven by autonomy, purpose, and connection. He introduces three core human needs, craft, cause, and community, and explains how sales professionals can become “magnetic” by mastering their expertise, championing their client’s mission, and building meaningful relationships.
This conversation challenges transactional selling and replaces it with a values-driven approach that fosters long-term trust, loyalty, and business success.
KEY TAKEAWAYS
Trust significantly increases the likelihood of successful sales outcomes. 
 Mastering your craft builds credibility and positions you as a true expert. 
 Align with your prospect’s cause—focus on their mission, not your quota. 
 Building community strengthens relationships and deepens trust.

HIGHLIGHT QUOTES
Where else would you sell from and expect to have any success?

People don’t buy the best products—they buy based on the level of trust they have.

The reason people aren’t buying from you is because of you, how you show up

Your value to the prospect is directly proportional to your mastery of the topic.
ADDITIONAL RESOURCES
Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at www.culturefromtheheart.com!
Listen to Larry Levine’s Bestselling Book: Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  
Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTube

Get Your Daily Dose of Inspiration:
Click Here for Your Daily Dose

Sheri Jacobs is an innovation keynote speaker, researcher, and CEO who helps organizations embrace change, spark innovation, and build smart risk-taking cultures. As founder of Avenue M Group, she has led research across more than a million data points, guiding leaders across industries, from healthcare to technology, on how to empower teams and drive sustainable growth.
A three-time bestselling author, including The Unexpected Power of Boundaries, Sheri blends data, strategy, and real-world insight to help leaders turn bold ideas into action. With over 300 keynotes and workshops delivered worldwide, she is known for making complex challenges practical, actionable, and inspiring. Outside of her professional work, Sheri is a marathoner, board leader, and wildlife photographer, bringing curiosity and clarity into everything she does.

SHOW SUMMARY
In this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Sheri Jacobs to explore why boundaries are not limiting—they are liberating in sales and leadership. Sheri shares how clearly defined boundaries create trust, safety, and focus while enabling creativity and smarter risk-taking.
Using powerful analogies, from fenced playgrounds to global marketing campaigns, Sheri explains the importance of defining the “what” (outcomes and constraints) before the “how” (execution). She also connects lessons from wildlife photography to sales, emphasizing patience, preparation, and adapting to changing conditions rather than trying to control outcomes.
The conversation highlights how boundaries improve deal quality, strengthen relationships, and create clarity for both sales professionals and clients. This episode offers practical guidance for setting guardrails that drive better performance, deeper trust, and more meaningful results.
KEY TAKEAWAYS
Clear boundaries create trust, safety, and stronger performance.
Boundaries enable creativity and innovation, they don’t restrict it.
Define the “what” (outcomes) before the “how” (execution).
Patience and observation build more trust than rushing the sales process.
Preparation makes success look effortless.

HIGHLIGHT QUOTES

The fastest way to build trust and performance isn’t more freedom—it’s clear boundaries.

It isn’t about controlling the conversation, it’s about respecting the buyer’s reality.

Without boundaries comes chaos, sales chaos, deal chaos.

Preparation makes luck look easy.
ADDITIONAL RESOURCES
Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at www.culturefromtheheart.com!
Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  
SUBSCRIBE to our YOUTUBE CHANNEL! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTube

Get Your Daily Dose of Inspiration:
Click Here for Your Daily Dose

Owen Burns is a trusted advisor to CEOs and executive teams, with decades of leadership experience spanning Fortune 500 companies, Series A startups, and leading management consulting firms. Throughout his career, Owen has guided transformative cultural initiatives, supported IPOs, and delivered strategic impact across some of the world’s most respected organizations.
His work has been featured in Forbes and Entrepreneur Magazine, and he is widely recognized for helping leaders build high-trust relationships that drive meaningful results. Owen is the author of The Power of Love and The Love Switch, where he explores how courage, care, and authentic connection transform leadership and business outcomes.

SHOW SUMMARY
In this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Owen Burns to explore the powerful role that love, defined as courage, care, and authenticity, plays in sales and leadership. Owen explains that “selling from the heart” means having the courage to genuinely care for others, even when outcomes are uncertain.
He challenges the common belief that the opposite of love is hate, arguing instead that fear is the real barrier preventing people from building meaningful relationships and taking action. Owen introduces his relationship frameworks, Seven to Heaven and Five to Thrive, which help leaders and sales professionals build, strengthen, and sustain trust-based relationships.
The conversation also highlights the Love Switch, a practical technique for responding with intention rather than reacting from fear. By recognizing fear and reframing interactions with empathy and clarity, sales professionals can foster deeper engagement, healthier conversations, and stronger long-term business relationships.
KEY TAKEAWAYS
Courage to care is the foundation of authentic selling and leadership.
Fear, not hate, is the primary barrier that prevents meaningful conversations and relationships.
The Seven to Heaven framework builds trust through truth, desire, courageous communication, humility, equality, commitment, and intimacy.
The Five to Thrive principles sustain relationships through inspiration, patience, kindness, forgiveness, and celebration.
The Love Switch process helps professionals respond intentionally rather than reacting from fear.
Accountability grounded in care creates growth and stronger relationships.
Loneliness and disconnection impact workplace performance and employee well-being.
Trust-centered leadership unlocks deeper engagement and stronger results.

HIGHLIGHT QUOTES

Selling from the heart comes down to one simple thing: showing up with the courage to care.”

“The opposite of love isn’t hate—it’s fear.”

“Love is not the absence of leadership—love is the essence of leadership.”

“When leaders show up with love—courage, care, and clarity—they unlock deeper engagement and stronger business results.”

“Being nice and showing up with love are different things.”

“We need to flip the switch—react out of love rather than respond out of fear.”

“Sometimes we think the work ends when the relationship begins—but that’s when the real work starts.”ADDITIONAL RESOURCES
Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at www.culturefromtheheart.com!
Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  
SUBSCRIBE to our YOUTUBE CHANNEL! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTube

Get Your Daily Dose of Inspiration:
Click Here for Your Daily Dose