Selling From the Heart Podcast

• Selling with Noble Purpose featuring Elizabeth Lotardo

  Elizabeth Lotardo is a consultant, writer, and training creator who specializes in helping organizations elevate emotional engagement and leadership effectiveness. With a Master’s in Industrial & Organizational Psychology, she’s developed programs for everyone—from top executives to frontline managers—at companies like Salesforce, DraftKings, Hilton, and Berkshire Hathaway affiliates.Elizabeth is the author of Leading Yourself, a guide to finding joy, meaning, and opportunity in your work, even when it’s imperfect. She’s also the co-author of Selling with Noble Purpose, a contributor to Harvard Business Review, and a LinkedIn Learning instructor whose courses have reached over 2 million learners worldwide.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Elizabeth Lotardo, co-author of Selling with Noble Purpose. Together, they explore how sales professionals can transform their careers by connecting their work to a higher mission.Elizabeth introduces the concept of an impact map, a tool designed to help salespeople visualize the positive ripple effects of their work and stay grounded in purpose, even in high-pressure environments. The discussion highlights how emotional engagement, authenticity, and meaningful leadership drive both personal fulfillment and business success.KEY TAKEAWAYSSelling with noble purpose means focusing on making a positive impact for customers, not just hitting targets.Meaning and fulfillment at work are created, not found—take ownership of your impact.An impact map helps visualize how your work benefits others beyond just selling products or services.Even in commoditized industries, connecting to your purpose enhances performance and satisfaction.Leaders should link performance metrics to customer outcomes, not just numbers.Anchoring in purpose builds resilience and long-term motivation.HIGHLIGHT QUOTESSelling from the heart means knowing who you are and bringing the best version of that to conversations.You don’t need some perfectly worded statement… just pick a couple of adjectives you aspire to be most of the time, and roll with that.”It is on the individual to self-lead. That is the biggest predictor of meaning, joy, and opportunities—not the environment..How will this customer be different as a result of doing business with you? That’s the game-changing question.📌 FOLLOW THE CONVERSATIONConnect with Elizabeth Lotardo:➡️Elizabeth's LinkedIn: https://www.linkedin.com/in/elizabethlotardo/ Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.net ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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• Becoming Unbeatable in Sales featuring Carson Heady

  Carson V. Heady is the founder behind Salesman on Fire LLC, an internationally recognized sales leader and bestselling author. Known as the “#1 Social Seller in Tech,” Carson has generated over $1 billion in revenue and developed a dynamic approach to modern selling that blends authentic storytelling, mindset mastery, and AI-powered strategy. Through coaching, keynotes, and high-impact content, he equips individuals and teams to outperform—selling with purpose, passion, and heart.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Carson Heady, an internationally recognized sales leader and bestselling author. They explore what it truly means to sell from the heart by prioritizing authenticity, service, and genuine value creation. Carson shares insights from his new book, Unbeatable, unpacking how to navigate corporate politics, align personal and organizational goals, and become irreplaceable in a competitive landscape. He also highlights the importance of internal selling, mindset discipline, and continuous growth to achieve lasting success. KEY TAKEAWAYSSelling from the heart means adding value, serving others, and building authentic relationships.Sales is a noble profession when driven by purpose and integrity.Internal selling—building relationships within your organization—is as important as external selling.Building harmony between your company and your customer leads to long-term success.To become unbeatable and irreplaceable, focus on your unique strengths and invest in personal and professional growth.The sales landscape is always evolving—adaptability and continuous learning are non-negotiable.HIGHLIGHT QUOTESSelling from the heart is all about embodying what matters most... adding value and being at the pulse of those that we serve.Sales is a very, very noble profession. Remember that if we come at it with the right mindset.If you want to become unbeatable and irreplaceable, you have to invest in your growth both personally and professionally.You have choices every single day. What are you going to do when you get that unfair quota? You’ve got to still put one foot in front of the next and do the next right thing.📌 FOLLOW THE CONVERSATIONConnect with Carson V. Heady:➡️Carson's LinkedIn: https://www.linkedin.com/in/carsonvheady/ Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.net ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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• Inspiration vs. Desperation in Sales featuring Dr. Yaniv Zaid

  Dr. Yaniv Zaid, also known as Doctor Persuasion, is a global expert in persuasion, public speaking, and communication strategy. As an economist, attorney, and professional speaker with over 2,500 keynotes across four continents, Dr. Zaid helps sales professionals, executives, and entrepreneurs influence with impact and speak with purpose.He is the author of multiple bestselling books including The 21st Century Sales Bible and a trusted advisor to nearly 1,000 organizations worldwide. With a distinctive style rooted in authenticity, emotional intelligence, and expert-level communication, he empowers professionals to inspire rather than sell through fear.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy are joined by Dr. Yaniv Zaid, an internationally acclaimed speaker, economist, and persuasion expert. The conversation dives into the core difference between selling from inspiration versus desperation, challenging outdated sales tactics and championing connection, expertise, and empathy.Dr. Zaid shares why loving your clients, being vulnerable, and mastering communication are keys to building trust—and why mediocre salespeople are at risk in the AI era. Whether you’re new to sales or a seasoned pro, this episode offers a powerful perspective on what it means to inspire clients rather than just “close” them. KEY TAKEAWAYSLead with Love: Treat clients with care and respect—like family—not as transactions.Inspire, Don’t Pressure: Sell potential, not just pain points. Elevate conversations beyond problems.Be Batman, Not Superman: Authenticity builds trust. Share real stories, including your failures.Differentiate from AI: Expertise, storytelling, and connection can’t be replaced by machines.Stay Curious: Lifelong learning is the mark of a true sales expert.HIGHLIGHT QUOTESDon’t try to be Superman—be Batman. Be authentic. Tell stories about failures, not just success.”The principle number one in sales is to love your clients.If you're mediocre in sales, AI can replace you. But if you're great—AI can never replace you.Sell the potential. Be inspirational in what you do—not desperate.📌 FOLLOW THE CONVERSATIONConnect with Dr. Yaniv Zaid:➡️Dr. Yaniv's LinkedIn: https://www.linkedin.com/in/yanivzaid/ Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.net ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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• The Power of Net Weaving featuring Forrest Derr

  Forrest Derr is a Fractional COO, EOS® Integrator, and founder of Derr Consulting. Specializing in helping business leaders bring structure to chaos, Forrest partners with organizations to align strategy with execution, drive accountability, and scale efficiently, all while preserving company culture.A former full-time Integrator for companies running EOS, Forrest now works across industries as a trusted operator, advisor, and community builder. He's known for his "net weaving" philosophy, a high-impact approach to sales and growth through authentic relationship-building and value-first connections.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy sit down with Forrest Derr, a Fractional COO and EOS Integrator, to explore the concept of net weaving, a powerful, service-driven alternative to traditional networking.Instead of collecting business cards, Forrest builds genuine connections by helping others succeed first. He shares how consistent, intentional introductions can turn into real relationships, collaborative communities, and a full sales pipeline.Whether you're a sales professional, executive, or entrepreneur, this episode will show you how serving others without expectation can unlock exponential business growth. KEY TAKEAWAYSNet weaving > networking — it's about connecting people selflessly, not extracting value.Long-term play — relationships take time, but deliver consistent, compounding rewards.Build small groups — foster trust and collaboration by creating purpose-driven communities.Your network is your asset — when people work with you, they also gain access to your connections.Pipeline through generosity — helping others fills your funnel more effectively than pitching.Give freely — offer ideas, referrals, and introductions without keeping score.HIGHLIGHT QUOTESIt’s not about making the sale—it’s about making the connection.Net weaving is trying to meet people to figure out who you can introduce.When you get me, you don’t just get me—you get my entire network.The pipeline will come because your people are going to refer business to each other.📌 FOLLOW THE CONVERSATIONConnect with Forrest Derr:➡️Forrest's LinkedIn: https://www.linkedin.com/in/forrestkderr/ Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.net ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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• Mastering First Meetings: The Key to Differentiated Sales featuring Lee Salz

  Lee Salz is the founder and CEO of Sales Architects®, a globally recognized sales management strategist, bestselling author, and keynote speaker. Widely respected for challenging outdated sales methods, Lee equips organizations with powerful sales strategies, playbooks, and processes that drive explosive, profitable growth.His insights have helped hundreds of companies differentiate themselves and develop world-class salesforces. As the author of several bestsellers—including Sales Differentiation and his latest, The First Meeting Differentiator—Lee is on a mission to transform how companies approach sales conversations, starting with the very first meeting.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome back Lee Salz for an insightful conversation about the critical role of the first meeting in the sales journey.They explore what it means to sell from the heart—leading with authenticity, human connection, and emotional awareness. Lee explains why most sales professionals fail to differentiate themselves early on and how to fix it.From practical strategies to ask emotive questions, to why you should always end meetings with clear next steps, this episode is a goldmine of advice for sales professionals who want to build deeper trust, deliver meaningful value, and win more deals. KEY TAKEAWAYSAuthenticity wins — make people feel seen, heard, and valued.Meaningful value comes from understanding the client’s emotional and strategic needs.Emotions drive decisions, but most sellers only use logic—learn how to tap into both.Differentiate in the first meeting by asking better questions and leading with empathy.Clarity matters — end every meeting with clear next steps and a follow-up.Language is powerful — say “investing time,” not “spending time.”HIGHLIGHT QUOTESPerson before prospect. Until you understand them as a person, you can’t possibly have them as a prospect.Don’t forget to say: ‘Thank you for investing time with me today.’ Not spending time, nvesting it.People buy based on emotion and justify their decisions with logic—but nobody’s doing it.The problem with your case is it’s all facts, no heart—and the jury isn’t buying it.📌 FOLLOW THE CONVERSATIONConnect with Lee Salz:➡️Lee's LinkedIn: https://www.linkedin.com/in/leesalz/ Learn more about Darrell and Larry:  ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.net ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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