Channels with Peter Kafka

Nicholas Thompson runs one of the few media companies that can say things are going pretty well: The Atlantic is profitable, growing, and boasts 1.6 million subscribers.But that's today. What comes next is the bulk of our conversation: Thompson — a big AI guy — tells me what The Atlantic's deal with OpenAI has and hasn't delivered, why he thinks publishers may need to make money from a web increasingly run by bots and agents, and what he thinks his actual human readers want.Also on the docket: What it means to work for a media company owned by billionaire Laurene Powell Jobs; why he’s making his own sponsored videos and podcasts while running a 168-year-old magazine; and what The Atlantic learned from its first attempt at "let's work with Creators strategy" a few years ago.
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Not long ago, most Americans had never heard of data centers. Now most Americans are actively opposed to them.It’s a head-snapping change — one that is befuddling tech bosses, and forcing some politicians to quickly change their tune.It’s the second part that I wanted to talk to David Weigel about. Weigel has been covering politics for years — he’s at Semafor now — and has a well-earned reputation for on-the-ground reporting, around the US. So I wanted his point of view on why the anti-data center movement — and the anti-tech movement in general — has sprung up, and how it is scrambling elections around the country.Plus: Elon Musk’s return to midterm politics, the growing revolt against Flock cameras, and what it takes for a political reporter to figure out whether an online argument is real in the first place.
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Microdramas are the new phone-first soap operas: stories chopped into dozens of one-minute episodes: Low-budget productions filled with romance, werewolves, secret babies, and cliffhangers—and, eventually, a request that you pay to keep watching. Surprisingly, lots of people do.So how big is this business? And is it sustainable?I talk with Ali Albazaz, the CEO of Inkitt, which runs the CandyJar microdrama app, about turning web fiction into video, why he thinks CandyJar can be the HBO of microdramas, and why he is now making AI-generated action and superhero shows for men. Then I talk with Hernan Lopez of Owl & Co., whose new report estimates microdramas are already a $4 billion business outside China. We also talk about the obvious looming question: What happens when TikTok decides it wants to own this business itself?
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Sports teams keep selling for more money because, in theory, their media rights keep becoming more valuable. But the companies that actually pay for sports TV are starting to push back.

John Ourand of Puck joins me to break down Bob Iger and Josh Kushner’s $12.5 billion deal for the Los Angeles Lakers— and whether the number makes sense if local and national TV money is no longer guaranteed to keep rising.

Then: the NFL wanted its TV partners to reopen their current rights deals early and pay more now. Fox’s Lachlan Murdoch said no, and John explains why NBC, ESPN, Amazon, and everyone else seems happy to let Fox take the heat. Also discussed: Apple’s very different bets on MLS and Formula 1, why ESPN let F1 go, and whether the WNBA is wisely spreading its games across many networks—or making fans hunt for them.
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Joanna Stern spent more than a decade explaining technology to Wall Street Journal readers. Now she’s doing it on her own — with a new media company, New Things, and a new book, I Am Not a Robot, about spending a year outsourcing as much of her life as possible to AI.

Joanna and I talk about what AI turned out to be surprisingly good at, why robots still can’t fold your laundry, and why she thinks the new Siri is a very big deal. We also try to figure out why OpenAI and Jony Ive think we need a new screenless gadget — and whether anyone actually wants to spend less time looking at screens.

Then: What happens when a star journalist leaves a giant media company and has to build a business herself? Joanna tells me how much work goes into the ambitious YouTube videos she’s making, whether they actually pay for themselves, and whether she wants New Things to stay the Joanna Stern show or become something bigger.
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