Purpose Driven FinTech

• Breaking the Rules of Banking: Why LATAM Needs Infinite Adaptation | Maria Mancuso & Ray Ruga, Co-Founders FinTech Americas

  FinTech LaTam is booming; but it's not just just about digital transformation - we have the power to transform the region, but to do so, we must do a paradigm shift and focus on infinite adaptation and human-centered innovation.In this episode, I speak with Maria and Ray from FinTech Americas, who share powerful insights about LaTam, building trust in financial services, driving true financial inclusion, and fostering innovation that puts people first. And of course, they reveal why LaTam's unique challenges require a paradigm shift from traditional transformation to continuous adaptation.🔑 Key Highlights:Why trust remains the foundation of financial services innovationHow COVID accelerated digital adoption but created new challengesThe critical balance between technological efficiency and human connectionWhy Latin America needs "infinite adaptation" rather than linear transformationThe role of collaboration between banks and fintechs in driving meaningful changeFollow for more discussions on building FinTech products with customer and commercial impact and to stay updated on the latest episodes.👉 Follow Maria & Ray:LinkedIn: https://www.linkedin.com/in/marialmancuso/LinkedIn: https://www.linkedin.com/in/rayruga/Website: https://www.fintechamericas.co/en/👉 Follow Monica:LinkedIn: https://www.linkedin.com/in/monicamillares/YouTube: https://www.youtube.com/@moni_millaresTikTok: https://www.tiktok.com/@moni_millaresWe cover:[00:00:00] Introduction to FinTech Americas' mission[00:02:04] Key challenges in Latin American financial services[00:04:32] Building trust in digital financial services[00:07:34] Banking fundamentals and regulatory challenges[00:09:33] Bank-FinTech collaboration benefits[00:12:30] The infinite adaptation paradigm[00:15:14] Power of peer-to-peer learning at conferences[00:16:06] Human-centered financial inclusion[00:18:09] Balancing technology with humanity[00:20:51] FinTech Americas 2025 event details[00:22:27] FemTech and leadership initiatives[00:24:15] Networking and innovation opportunitiesSEARCH QUESTIONS:How to build trust in financial services in Latin America?What is the future of banking in Latin America?How are fintechs collaborating with banks in LATAM?What is infinite adaptation in financial services?How to drive financial inclusion in Latin America?Why do people not trust digital banking in LATAM?What is the unbanked population in Latin America?How did COVID impact digital banking adoption?What are the biggest challenges for FinTech in LATAM?How to balance technology and human touch in banking?What is the role of conferences in financial innovation?How to create human-centered financial products?What is the state of digital transformation in LATAM banks?How are banks and fintechs working together?How to build trust in digital financial services?What is the future of financial inclusion in LATAM?How to drive innovation in traditional banks?What are the key fintech trends in Latin America?How to succeed in Latin American fintech market?What makes FinTech Americas different from other conferences?#FinTechLatAm #FinancialInclusion...

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• How To Grow Customer Acquisition Without a Big Marketing Budget in 2025 | Araminta Robertson, Founder Mint Studios

  We live in a world where marketing acquisition budgets are tight and we have a ton of pressure to deliver growth! - as a result content marketing has emerged as a powerful strategy for FinTech growth. In this episode, I speak with Araminta Robertson, Founder of Mint Studios, and we answer the big question: How to leverage content marketing effectively in the FinTech space?Araminta brings deep expertise in content strategy and SEO and shares insights on building effective content strategies that drive measurable results and explains why bottom-of-funnel content is becoming increasingly crucial in the age of AI.We explore how content can bridge the financial education gap, the strategic approach to SEO in an AI-driven world, and the balance between brand awareness and lead generation. We also discuss the challenges of creating technical content that resonates with B2B audiences and the importance of authentic expertise in content creation.🔑 Key Highlights:The shift from paid acquisition to content marketing as budgets tightenWhy bottom-of-funnel content is crucial for driving measurable resultsHow AI is changing SEO and content strategy in 2025The importance of technical expertise in FinTech content creationWhy customer obsession should drive content strategy👉 Follow Araminta:LinkedIn: https://www.linkedin.com/in/aramintarobertson/Website: https://www.mintcopywritingstudios.com/👉Follow Monica:LinkedIn: https://www.linkedin.com/in/monicamillares/YouTube: https://www.youtube.com/@moni_millaresTikTok: https://www.tiktok.com/@moni_millaresWe cover:[00:00:00] The challenge of FinTech growth with tight budgets[00:01:19] How content democratizes financial knowledge[00:07:23] Content marketing ROI and measuring success[00:13:52] B2B FinTech content challenges[00:17:28] Introduction to Mint Studios and FinTech Marketing Hub[00:20:05] Building an effective content strategy[00:25:54] The impact of AI on SEO[00:33:26] In-house vs. agency content creation[00:37:00] Finding quality FinTech writers[00:41:24] Content distribution strategies[00:44:11] Building customer-centric FinTech businessesSEARCH QUESTIONSWhat is the future of FinTech content marketing in 2025?How to measure content marketing ROI in FinTech?What is bottom-of-funnel content in FinTech?How is AI changing SEO for FinTech companies?Should FinTechs build in-house content teams or hire agencies?What makes effective B2B FinTech content?How to create technical content that converts?What is the best content distribution strategy for FinTechs?How to balance brand awareness vs lead generation in FinTech?What skills do FinTech content writers need?How to create content with limited marketing budget?What is the impact of AI on FinTech content strategy?How to measure content marketing success in FinTech?What are the best SEO strategies for FinTech companies?How to create authentic FinTech thought leadership?What content formats work best for B2B FinTech?How to stand out in FinTech content marketing?What is the role of technical expertise in FinTech content?How to build a scalable content strategy for FinTech?What are the common FinTech content marketing mistakes?#FinTechMarketing #ContentStrategy #B2BFinTech #FinTechGrowth #ContentROIDisclaimer: This episode

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  47:42
• How Product Managers Can Use AI To Build Better Products | Jas Shah, Founder Bitsul and Product Consultant

  We all wonder how to incorporate AI into our workflows! Soo I've recorded as special episode on AI in FinTech Product Development! Join me with Jas Shah, founder of Bitsul, and 3rd time guest in the show as we dive deep into how AI can streamline innovation and create more purpose-driven fintechs. We take a very practical approach so you'll learn frameworks for implementing AI, from automating admin tasks to enhancing customer research, and discover how to build sustainable, customer-centric solutions that create lasting valueIf you enjoy this Purpose Driven FinTech pod, please subscribe in YouTube, follow in Spotify, and leave a 5 star rating apple podcast. Remember to connect in LinkedIn to keep the conversation going.Let’s get into it!👉 You can find Jas hereLinkedIn: https://www.linkedin.com/in/jas-shah/LinkedIn: https://www.linkedin.com/company/bitsul/Website: https://bitsul.co.uk/👉 And you can find Monica here:LinkedIn: https://www.linkedin.com/in/monicamillares/YouTube: https://www.youtube.com/@moni_millaresTikTok: https://www.tiktok.com/@moni_millaresWebsite: https://moni-millares.mystrikingly.com/We cover: [00:00] AI as a catalyst for customer impact[03:05] Purpose-driven FinTech with AI[06:01] Incorporating AI in product development[10:06] Practical AI tools for product teams[14:00] Crafting effective AI prompts[21:42] Using AI for customer research[29:16] Building AI-powered solutions[32:34] Cost considerations and ROI[38:38] Common mistakes to avoid[41:48] Ethical considerations in AI[45:54] Future of open banking[50:00] Key changes for sustainable AISEARCH QUESTIONSHow to implement AI in FinTech products?What are the best AI tools for product development?How to use AI for customer research in FinTech?Is AI replacing product managers?How to measure AI ROI in FinTech?What are common AI implementation mistakes in FinTech?How to build cost-effective AI solutions?Should FinTechs build or buy AI capabilities?How to create AI-powered customer experiences?What is the future of AI in banking?How to use ChatGPT for product development?What are the best practices for AI in FinTech?How to automate product management tasks with AI?What are the risks of AI in financial services?How to build ethical AI products in FinTech?How to use AI for product innovation?What is the impact of AI on product teams?How to create AI strategy for FinTech?How to scale AI solutions in FinTech?How to balance AI automation with human touch?DISCLAIMERDisclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.

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• Future-Proof Your FinTech: Why Your 2030 Customer Won't Be Human | Pawel Stezycki, Principal Consultant at Spyrosoft

  The AI revolution in FinTech is happening faster than you think! This week I speak with Pawel to explore how AI is transforming financial services and what it means for product leaders.From beating competitors with limited resources to preparing for a future where your customers might be AI copilots - this episode is packed with actionable insights for FinTech leaders who want to stay ahead of the curve.Discover:Why the AI transformation will happen 20x faster than the industrial revolutionHow to identify high-impact AI use cases with limited resourcesReal examples of cross-industry innovation that drove ROI in monthsThe secret to building sustainable, purpose-driven AI productsWhy your 2030 customer might not be human (and how to prepare)Perfect for FinTech leaders, product managers, and innovation teams looking to create lasting impact in an AI-first world.👉 Follow Pawel: LinkedIn: https://www.linkedin.com/in/pawelstezycki/👉Follow Monica:LinkedIn: https://www.linkedin.com/in/monicamillares/YouTube: https://www.youtube.com/@moni_millaresTikTok: https://www.tiktok.com/@moni_millaresWebsite: https://www.purposedrivenfintech.com/We cover: [00:00:00] The biggest fear in FinTech today[02:49:00] Building purpose-driven AI solutions[05:17:00] How AI enables better financial habits[08:00:00] Historical perspective: From printing press to AI[13:32:00] Framework for identifying AI use cases[16:10:00] Cross-industry innovation success stories[22:06:00] The human factor in AI transformation[25:21:00] AI-powered learning revolution[29:25:00] Ethics and trust in AI solutions[32:29:00] Your 2030 customer isn't human[36:30:00] Preparing for the bot economy[39:31:00] Building sustainable AI-powered businessesSEARCH QUESTIONSHow fast are competitors copying FinTech features in 2025?How to build purpose-driven AI products in FinTech?How can AI improve financial habits?How long will AI transformation take compared to other revolutions?What are the best AI use cases for FinTech?How to innovate with AI on a limited budget?Will AI replace jobs in FinTech?How to use AI for financial education?How to ensure AI solutions are trustworthy?What will FinTech customers look like in 2030?How to prepare for AI copilots in banking?How to build sustainable AI products?What is the ROI of AI in FinTech?How to test AI solutions quickly?How to find AI innovation opportunities?How to build an AI-ready culture?How to make complex financial information engaging with AI?What are the risks of AI in FinTech?How will AI change banking services?What regulations affect AI in FinTech?#FinTechInnovation #AIStrategy #ProductLeadership #FutureOfFinance #PurposeDrivenTechDisclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.

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  42:33
• Understanding DORA's Impact: Your Fintech's Partners Could Be Your Biggest Risk | Wayne Scott, Regulatory Compliance Lead at Escode

  DORA is here and if you are a FinTech in Europe you MUST listen to this conversation! DORA is the Digital Operational Resilience Act that is effective from 17th Jan, 2025; and will affect all FinTech partners – yes it’s a biggy one; potentially bigger than GDPR!In this pod I speak with Wayne Scott, Regulatory Compliance Solutions Lead at Escode. Wayne brings his extensive global regulatory expertise and breaks down why this new European regulation is a game-changer for FinTechs worldwide - and why we should be paying attention NOW.🔑 Key Highlights on DORA:DORA goes into effect January 17th, affecting 15,000+ financial institutions and 7-8,000 fintechsUnlike previous regulations, DORA extends to ALL critical suppliers and partners in the fintech ecosystemPotential fines could reach 2% of global revenue PER DAY for non-complianceThe regulation impacts any company providing services into Europe, regardless of their locationNot just about security - DORA focuses on operational resilience, supplier failure, and concentration riskWe discuss how regulation actually spurs innovation rather than stifling it, diving deep into the practical implications of Europe's new Digital Operational Resilience Act (DORA) and its global ripple effects; explore the concept of operational contagion in our interconnected fintech ecosystem, and how businesses need to prepare for the AI revolution from a regulatory standpoint. We go wide and talk critical supply chain risk management, demystifying the process of identifying and protecting vital business infrastructure, and the future of global financial regulation in 2025 and beyond. We cover: [00:10:00] What is DORA (Digital Operational Resilience Act) explained in plain English[00:10:25] The scope: Affects 15,000 financial institutions and 7-8,000 fintechs[00:11:29] Why you can't argue your way out of DORA compliance[00:11:49] Understanding critical services - from cloud providers to core systems[00:15:10] The five key principles for DORA compliance checklist[00:30:22] Redefining Business Resilience - Beyond just "getting up and trying again"[00:31:43] The real meaning of resilience in fintech operations[00:35:03] Understanding Operational Contagion and its domino effects[00:36:20] Real-world example: How a single outage affected global operations[00:37:33] The Silicon Valley Bank case study - When operational fails trigger financial contagion[00:39:35] AI's impact on financial services regulation[00:41:00] How AI could make current tech companies obsolete[00:42:15] Managing the risks of rapid AI adoption in financial services[00:48:57] The regulatory roadmap for 2025 and beyond🚀 Your Action Items:Assign someone to own DORA complianceMap your critical suppliers and infrastructureDocument policies and proceduresTest scenario capabilities👉 Connect with Scott:LinkedIn: https://www.linkedin.com/in/waynethomasscott/LinkedIn: https://www.linkedin.com/company/escodeglobal/posts/?feedView=allWebsite: https://www.escode.com/👉 Connect with Monica:LinkedIn: https://www.linkedin.com/in/monicamillares/YouTube: https://www.youtube.com/@moni_millaresTikTok:

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