Legal Marketing 101

We're going on hiatus... 
RosenAdvertising.Substack.com


This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit rosenadvertising.substack.com/subscribe

Ever wonder why those potential clients who visit your website seem to vanish into thin air? The answer lies in a critical marketing strategy that most law firms are completely overlooking.

Retargeting (or remarketing) isn't just another marketing buzzword—it's the difference between wasting your ad spend and maximizing your return on investment. 

What's truly shocking is how many law firms continue running expensive Google and Facebook ads without implementing this fundamental follow-up strategy. The reasons vary from technological intimidation to agency complacency, but the result is the same: missed opportunities and wasted marketing dollars. 
Resources:

Cut PPC Costs Instantly (Free E-Book)

Premium Podcast
Send us a text
Support the show

Stop Chasing Every New Marketing Trend
You've seen it happen. A new social platform launches, a competitor raves about some shiny marketing tool, or your inbox floods with breathless pitches about "the next big thing" in legal marketing. That familiar panic sets in – are we falling behind? Should we be doing this too?

Ready to build marketing that compounds rather than constantly starting over? Stop spreading yourself thin trying to look cutting-edge, and instead master the fundamentals that actually generate clients. Because in legal marketing, the firms that win aren't those who tried everything – they're the ones who mastered what matters.
Resources:

Cut PPC Costs Instantly (Free E-Book)

Premium Podcast

For more, visit rosenadvertising.com
Send us a text
Support the show


This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit rosenadvertising.substack.com/subscribe

Why Did Your Referral Sources Dry Up?
Referrals are the lifeblood of many law practices, but what happens when this vital stream of business mysteriously dries up? The answer might be more systematic than you think.

Most attorneys operate under a dangerous misconception: that referral relationships are built on loyalty. The harsh reality? Referrals come from relevance, not loyalty. 
The solution requires a mindset shift: stop treating referrals as random favors and start managing them as a strategic marketing channel. 
Resources:

Cut PPC Costs Instantly (Free E-Book)

Premium Podcast

For more, visit rosenadvertising.com
Send us a text
Support the show


This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit rosenadvertising.substack.com/subscribe

Q2 2025 AI for Law Firms: What Actually Works?
Cutting through the noise of AI hype can feel impossible when your inbox is flooded with vendor pitches promising revolutionary results for your law firm. But which AI applications actually move the needle for legal marketing in 2025? That's exactly what this episode tackles – a practical, no-fluff examination of AI's real impact on law firm marketing.

The landscape is clear: firms successfully leveraging AI aren't replacing their marketing departments or chasing every shiny new tool. They're strategically implementing AI to remove friction points, save valuable time, and enhance performance in specific, measurable ways. We'll dive into three areas where AI is delivering tangible results right now.

Not everything lives up to the hype, though. We'll also candidly assess where AI falls short – from generic SEO content that Google increasingly penalizes to "one-click marketing" solutions that send tone-deaf messaging across channels. 
Whether you're already using multiple AI tools or just beginning to explore the possibilities, this episode provides a clear roadmap for making strategic decisions that actually impact your bottom line.
Resources:
Cut PPC Costs Instantly (Free E-Book)

Premium Podcast

Legal Marketing 101 Youtube

For more, visit rosenadvertising.com
Send us a text
Support the show


This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit rosenadvertising.substack.com/subscribe