Why Are So Many Lawyers Still Running Ads with No Retargeting?
Ever wonder why those potential clients who visit your website seem to vanish into thin air? The answer lies in a critical marketing strategy that most law firms are completely overlooking.Retargeting (or remarketing) isn't just another marketing buzzword—it's the difference between wasting your ad spend and maximizing your return on investment. What's truly shocking is how many law firms continue running expensive Google and Facebook ads without implementing this fundamental follow-up strategy. The reasons vary from technological intimidation to agency complacency, but the result is the same: missed opportunities and wasted marketing dollars. Resources:Cut PPC Costs Instantly (Free E-Book)Premium PodcastSend us a textSupport the show
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15:34
Stop Chasing Every New Marketing Trend
Stop Chasing Every New Marketing TrendYou've seen it happen. A new social platform launches, a competitor raves about some shiny marketing tool, or your inbox floods with breathless pitches about "the next big thing" in legal marketing. That familiar panic sets in – are we falling behind? Should we be doing this too?Ready to build marketing that compounds rather than constantly starting over? Stop spreading yourself thin trying to look cutting-edge, and instead master the fundamentals that actually generate clients. Because in legal marketing, the firms that win aren't those who tried everything – they're the ones who mastered what matters.Resources:Cut PPC Costs Instantly (Free E-Book)Premium PodcastFor more, visit rosenadvertising.comSend us a textSupport the show
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17:55
Why Did Your Referral Sources Dry Up?
Why Did Your Referral Sources Dry Up?Referrals are the lifeblood of many law practices, but what happens when this vital stream of business mysteriously dries up? The answer might be more systematic than you think.Most attorneys operate under a dangerous misconception: that referral relationships are built on loyalty. The harsh reality? Referrals come from relevance, not loyalty. The solution requires a mindset shift: stop treating referrals as random favors and start managing them as a strategic marketing channel. Resources:Cut PPC Costs Instantly (Free E-Book)Premium PodcastFor more, visit rosenadvertising.comSend us a textSupport the show
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Why Your Law Firm's Branding Matters More Than You Think
Why Your Law Firm's Branding Matters More Than You ThinkYour firm's brand goes far beyond your logo or website colors. It's the powerful, often subconscious impression that forms in a potential client's mind before they ever speak with you. Think about it—when someone receives a referral to your firm, their next move is almost certainly to Google you. In those critical moments scrolling through your website or reviews, they're already forming judgments about whether you're the right fit. That gut feeling? That's your brand at work.Resources:Cut PPC Costs Instantly (Free E-Book)Premium PodcastFor more, visit rosenadvertising.comSend us a textSupport the show
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Law Firm Websites That Actually Convert
Law Firm Websites That Actually ConvertFive seconds. That's all the time your law firm website has to make a first impression before potential clients click away. In this eye-opening episode of Legal Marketing 101, I reveal why most legal websites are nothing more than "leaky funnels" - digital brochures held together with virtual duct tape that hemorrhage leads and waste your marketing budget.Whether you've invested thousands in a custom site or have a template shared with hundreds of other attorneys, the fundamental problems remain the same. Today's legal consumers expect more than scales of justice and walls of text - they need mobile-optimized experiences, clear guidance on next steps, and language that makes them feel understood during stressful situations. Resources:Cut PPC Costs Instantly (Free E-Book)Premium PodcastFor more, visit rosenadvertising.comSend us a textSupport the show
Get the latest on legal marketing! Join our host, Toby Rosen, to find out what's hot in legal tech and digital advertising for law firms. We cover everything from automation to viral marketing, and dive in on some of the latest legal marketing stories. For more information or to subscribe, please click here. The website: rosenadvertising.com
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