Legal Marketing 101

Subscriber-only episodeWhy Every Lawyer Needs a Content Strategy, and How to Create OneWhat if you could craft a legal content strategy as effective as your courtroom tactics? Join me, Toby Rosen, as we discover the power of a well-structured content plan. Just like a lawyer meticulously prepares for a major trial, creating a comprehensive content strategy is essential for capturing the right audience and achieving your firm's goals. We discuss how expert and empathetic content builds trust, authority, and attracts ideal clients, while streamlining your processes for greater efficiency. As we chart the course for legal marketing excellence in 2025, we highlight the significance of engaging video content, understanding platform-specific audience preferences, and the value of a consistent content schedule. Don't miss our insights on conducting a thorough content audit to uncover strengths and opportunities for improvement. Subscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a text

Subscriber-only episode7 Ways to Leverage Client Reviews in Law Firm MarketingWhat if every client review could act as a digital referral, significantly influencing potential clients' decisions?Join me, Toby Rosen, as we learn how to turn these reviews into trust-building assets across your digital marketing strategies, from shaping a compelling testimonials page to seamlessly integrating positive feedback on your landing pages. Discover the art of leveraging social media platforms, like Facebook and Instagram, to showcase these reviews with dynamic visuals and storytelling, creating a rich tapestry of trust and authenticity.Explore the untapped potential of client reviews in advertising, as we guide you through using cross-media integration techniques, elevates your firm's reputation and visibility, and creates a cohesive marketing experience that bridges the gap between online and offline worlds.  Start solidifying your firm's reputation and increasing visibility, and imagine your firm's reviews not just as online text but as impactful storytelling that promises to keep you ahead in the ever-evolving legal marketing landscape.  Disclaimer: Make sure to check local bar rules for guidelines on advertising before running any advertising. The comments in this episode are not jurisdiction-specific, and you should be advised of your local rules/laws before taking any action.Subscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a text

Law Firm Marketing Basics for 2025Join our host, Toby Rosen, as we explore the multifaceted world of multimedia marketing to boost your law firm's credibility and reach. Learn why updating your content matters, and how to use calls to action effectively. Discover the power of email marketing that hits the mark through smart segmentation and automation, ensuring your communications are value-driven and relationship-strengthening, and so much more.Ready to transform your law practice's digital presence and client engagement strategy for 2025? Subscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport the show

Should I Still be Optimizing for Voice Search?Join our host, Toby Rosen, as we explore practical strategies for enhancing your law firm's visibility in the era of AI and voice search technologies. Could voice search be the game-changer your law firm needs to capture high-intent leads?We'll unpack the rise of voice search and its significant impact on how potential clients find legal services. With an increasingly huge chunk of internet users engaging in voice search daily, there's a critical opportunity for law firms to optimize their online presence through strategic use of location-based and conversational keywords.Subscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport the show