Create a Growth & Experimentation Strategy with Paul Randall from Speero
In this episode, we dive into Speero’s shift from CRO to Experiment-Led Growth, how they structure their testing systems, where to start with a new client, and what makes a good growth bet. Plus, we discuss the power of insights, the rise of EXL meetups and the future of Speero.Chapters----00:00 - Introduction 00:18 - Meet the Hosts & Guest 01:11 - From CRO to Growth Experimentation 02:55 - Building a System for Experimentation 05:00 - Organizational Buy-in and Culture Shift 06:02 - Client Reactions and Collaboration 08:00 - Applying Experimentation Across the Business 10:00 - Strategy vs. Tactics 11:30 - Why Create a Strategy? 13:02 - Making Better Bets with Experimentation 15:05 - Breaking Down Big Initiatives 16:41 - Landing Pages, Messaging & Paid Spend 18:20 - Irreversible Risks and Thought Experiments 20:15 - Research Frameworks: Qual & Quant 21:47 - Copy Testing and Messaging Insights 23:48 - Combining Qualitative and Quantitative Testing 25:49 - Using Ads to Accelerate Learning 26:33 - EXL Meetups: Community and Format 28:00 - How to Host an EXL Meetup 30:04 - Upcoming Global Meetups 31:35 - How to Connect with Paul Randall 32:40 - Outro#cro #experimentnation #abtesting
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S4E33 - Building a Mature CRO Program with Achille Vaulot
This episode features Achille Vaulot, a CRO expert, discussing the evolution of conversion rate optimization (CRO) and the steps to building a mature program. He highlights the shift from basic A/B testing to a data-driven, strategic approach encompassing research, thorough analysis (including post-test analysis of both primary and secondary KPIs), and effective client communication. Achille emphasizes the importance of planning for both successful and unsuccessful tests, managing client expectations, and fostering a culture of experimentation within the client’s organization. He stresses the value of qualitative data alongside quantitative results and the importance of aligning CRO strategies with broader business goals. The conversation underscores the crucial role of education and collaboration in scaling a successful CRO program.
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S4E32 - Navigating App Optimization with Ekaterina (Shpadareva) Gamsriegler
Ekaterina (Shpadareva) Gamsriegler, a seasoned growth and marketing expert, shared her insights on mobile app experimentation. Here are 5 key takeaways:
Mobile experimentation is more complex: Release cycles are longer, and dependencies on app versions can slow down learning.
Think beyond the app: Experimentation should encompass ads, store listing pages, and the app itself.
Borrow insights from other areas: Use data from paid advertising to inform store listing optimizations.
Interconnectivity is key: Changes in one area can impact others. Strong stakeholder management is crucial.
Document everything: Detailed documentation helps track results and avoid surprises.
Check out the full conversation on Experiment Nation’s YouTube channel!LinkedIn: https://www.linkedin.com/in/ekaterina-shpadareva-gamsriegler/
#mobilemarketing #appmarketing #experimentation #growthmarketing #experimentnation
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S4E31 - Building Your CRO Brand with Tracy Laranjo
Tracy Laranjo shares learnings from years of growing her career with Suchita Srinivasan, here are some key takeaways:
1. CRO vs Experimentation: CRO focuses on driving performance and results, while experimentation centers around decision-making and validating ideas.
2. Agency vs In-House: Tracy’s journey highlights the benefits of agency experience for rapid skill development and exposure to diverse challenges.
3. Building Your Experimental Brand: Don’t be afraid to be yourself online, even if it’s not the typical thought leader persona.
4. Adapting to Constant Change: Focus on fundamentals and building your skills; stay curious and open to new developments, but don’t fear the future.
5. CRO is for Everyone: While AB testing requires scale, CRO encompasses qualitative research and user interviews, making it accessible for businesses of all sizes.
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S4E30 - Have a narrow and well-defined ICP with Dr. Else van der Berg
This episode of Experiment Nation features an interview with Dr. Else van der Berg, a product management consultant for B2B SaaS startups and scale-ups. Dr. Else van der Berg discusses her process for helping companies become more outcome-driven, focusing on understanding the ideal customer profile (ICP) and its associated value. She also shares insights on common challenges faced during the testing phase, including participant recruitment, data analysis, and differentiating signal from noise.
Highlights
🎯 Dr. Else van der Berg emphasizes the importance of defining a narrow and well-defined ICP, emphasizing the need to focus on a specific customer segment.
🔎 She believes in a layered approach to testing, using a variety of methods, including interviews, landing page tests, and moderated user tests.
🗣️ Empathy plays a crucial role in interpreting user feedback, recognizing that data interpretation can be subjective and require a “gut feeling” alongside evidence.
📈 Dr. Else van der Berg stresses the importance of finding a mentor within the field and learning on the job to master product management techniques.
👩💻 She encourages aspiring product managers to reach out to her via LinkedIn to learn more and potentially connect for career advice.
Every week we share:
- Interviews with the Best Conversion Rate Optimization (CRO) professionals and Experimenters from around the world
- Conference sessions / Tutorials
Recent recognition:
- Top 10% of most followed Podcasts on Spotify
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