90% of Startups Fail Because of THIS! | Marketing Secrets with G. Rana Sinha 🚀
🚀 Welcome to Boardsi Leadership Talks! In this episode, Martin Rowinski sits down with Gee Ranasinha, CEO of Kexino, to uncover the biggest marketing mistakes killing small businesses—and how to fix them. From behavioral science in branding to why 90% of bootstrapped startups fail, this conversation is packed with actionable insights for founders, marketers, and executives.📌 Key Takeaways:- Why copywriting (not design) is the #1 factor that converts customers.- How startups waste budgets on the wrong marketing fixes.- The emotional triggers behind B2B/B2C buying decisions.- Why data-driven marketing is often misunderstood.💬 Quotes:"Customers don’t buy the best product—they buy the LEAST RISKY one.""Marketing hasn’t evolved; human psychology hasn’t changed in 5,000 years!"🕒 Timestamps (Chapters):00:00 - Intro02:16 - G. Rana Sinha’s Background04:04 - The Boss Who Changed Everything07:11 - Biggest Marketing Mistakes (Self-Diagnosis Trap)12:20 - Why Startups Fail (Cash Flow Crisis)19:54 - Behavioral Science in Sales Funnels25:54 - What NEVER Changes in Marketing32:13 - Outro🔔 Subscribe for more leadership & marketing wisdom: https://www.youtube.com/@TheBoardsi#MarketingSecrets #StartupAdvice #LeadershipTalks #BusinessGrowth #BehavioralMarketingThank you for tuning in to the Boardsi Leadership Talks Podcast. This episode is part of our ongoing series where we explore the intricacies of leadership, innovation, and success in the modern business landscape. Our conversations with distinguished leaders aim to provide you with actionable insights and inspiring stories to fuel your own journey to excellence.For more information about our podcast, visit https://boardsi.com/category/podcast/. Stay connected with us for upcoming episodes and join our community of forward-thinking leaders.This podcast is brought to you by Boardsi, a leader in executive recruitment and board placement. At Boardsi, we're committed to connecting talented individuals with companies seeking to enhance their leadership teams. Learn more about our services at https://boardsi.comDon't forget to subscribe to the Boardsi Leadership Talks Podcast on your preferred platform to stay updated with the latest episodes. Follow us on LinkedIn, Twitter, and Facebook for more leadership insights and updates.We appreciate your support and look forward to bringing you more engaging conversations with leaders who are making a difference. If you have any feedback or would like to suggest a topic or a leader for a future episode, please reach out to us at [email protected].#BoardsiLeadershipTalks #LeadershipPodcast #ExecutiveInsights #InnovativeLeadership #BusinessStrategy #ProfessionalGrowth
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$1.5B in Deals: The Power Couple's Leadership Secrets 👫Why Boards HATE Blind Spots
Steve and Melissa Fultz, the powerhouse couple behind The Fultz Group, reveal how they've:✅ Generated $1.5B+ in strategic partnerships✅ Built successful businesses while married✅ Bridged Wall Street and Main Street perspectives✅ Integrated AI without losing company culture🔗 Connect with them:https://www.linkedin.com/in/stevefultzphd/https://www.linkedin.com/in/melissahufffultz/ https://bizgrowthmatters.com/📌 Chapters:00:00 - Meet the Power Couple01:04 - Biggest Leadership Blind Spots04:50 - How Executive Influence Drives $1.5B Deals06:33 - "Speaking the Unspoken" in Business09:55 - What Makes an Executive Board-Ready?12:33 - Personal Branding for Board Opportunities15:31 - AI Integration Without Losing Culture19:53 - Married CEOs: 90% Good, 10% Feels Like 90%22:38 - Their Book "Family Business Facelift#Leadership #PowerCouple #BusinessGrowthThank you for tuning in to the Boardsi Leadership Talks Podcast. This episode is part of our ongoing series where we explore the intricacies of leadership, innovation, and success in the modern business landscape. Our conversations with distinguished leaders aim to provide you with actionable insights and inspiring stories to fuel your own journey to excellence.For more information about our podcast, visit https://boardsi.com/category/podcast/. Stay connected with us for upcoming episodes and join our community of forward-thinking leaders.This podcast is brought to you by Boardsi, a leader in executive recruitment and board placement. At Boardsi, we're committed to connecting talented individuals with companies seeking to enhance their leadership teams. Learn more about our services at https://boardsi.comDon't forget to subscribe to the Boardsi Leadership Talks Podcast on your preferred platform to stay updated with the latest episodes. Follow us on LinkedIn, Twitter, and Facebook for more leadership insights and updates.We appreciate your support and look forward to bringing you more engaging conversations with leaders who are making a difference. If you have any feedback or would like to suggest a topic or a leader for a future episode, please reach out to us at [email protected].#BoardsiLeadershipTalks #LeadershipPodcast #ExecutiveInsights #InnovativeLeadership #BusinessStrategy #ProfessionalGrowth
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From Startup to Acquisition: The Geologie Journey with Dave Skaff
💡 How Dave Skaff scaled Geologie from a basement startup to a multi-million dollar acquisition by Mega Labs—without traditional skincare experience! In this episode of Boardsi Leadership Talks, Dave reveals:✅ The "beginner’s mindset" hack that helped them disrupt men’s skincare✅ Why starting with 20 SKUs (against all advice) was their secret weapon✅ AI tools that replaced employees (and got praised in customer reviews!)✅ The retail gamble that landed them at Target—and led to acquisition✅ Remote team strategies to save costs and boost productivity🔗 Connect with Dave Skoff:LinkedIn: https://www.linkedin.com/in/skaff/📌 Chapters:00:00 Introduction to Leadership and Innovation01:11 The Journey of Geology: From Concept to Acquisition04:13 The Importance of a Beginner's Mindset08:07 Building a High-Touch Customer Experience14:21 Leading a Remote Cross-Functional Team19:50 Integrating AI Tools for Enhanced Productivity24:34 Navigating Retail Expansion and Innovation30:04 Future Endeavors and Insights on AIThank you for tuning in to the Boardsi Leadership Talks Podcast. This episode is part of our ongoing series where we explore the intricacies of leadership, innovation, and success in the modern business landscape. Our conversations with distinguished leaders aim to provide you with actionable insights and inspiring stories to fuel your own journey to excellence.For more information about our podcast, visit https://boardsi.com/category/podcast/. Stay connected with us for upcoming episodes and join our community of forward-thinking leaders.This podcast is brought to you by Boardsi, a leader in executive recruitment and board placement. At Boardsi, we're committed to connecting talented individuals with companies seeking to enhance their leadership teams. Learn more about our services at https://boardsi.comDon't forget to subscribe to the Boardsi Leadership Talks Podcast on your preferred platform to stay updated with the latest episodes. Follow us on LinkedIn, Twitter, and Facebook for more leadership insights and updates.We appreciate your support and look forward to bringing you more engaging conversations with leaders who are making a difference. If you have any feedback or would like to suggest a topic or a leader for a future episode, please reach out to us at [email protected].#BoardsiLeadershipTalks #LeadershipPodcast #ExecutiveInsights #InnovativeLeadership #BusinessStrategy #ProfessionalGrowth
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Why Tesla & Big Pharma Are Chasing His Cooling Tech – Faizan’s Story
On Boardsi Leadership Talks:🔬 Meet Faizan, CEO of Inventify, who turned his father’s insulin struggles into a breakthrough quantum cooling technology—saving millions in wasted medicine and revolutionizing global logistics.In this episode of Board Leadership Talks, you’ll discover:✅ How his defense R&D background shaped his entrepreneurial grit✅ The portable fridge that cools for 100 hours on a pocket-sized battery✅ Why Tesla, pharma giants, and data centers want his green tech✅ The $0 price tag myth: How he educates industries on cost savings✅ His take on AI’s role in healthcare and EV innovation🔗 Connect with Faizan:https://www.linkedin.com/in/faizan-ahmed-a720b411/🌐 Learn more: https://www.invensify.com/📌 Chapters:00:00 - Intro: Faizan’s Journey from Defense to Disruption02:25 - The Insulin Pen That Sparked a Revolution05:06 - How Quantum Cooling Works (No Ice Packs Needed!)09:15 - Why Airlines Banned Traditional Pharma Shipping11:57 - From Patent to Profit: The Business of Breakthroughs15:08 - Building a Team for Deep Tech Innovation19:26 - Healthcare’s Cold Chain Crisis (And His Fix)23:15 - AI, EVs, and the Future of Cooling Tech27:54 - How to Reach Faizan & InventifyThank you for tuning in to the Boardsi Leadership Talks Podcast. This episode is part of our ongoing series where we explore the intricacies of leadership, innovation, and success in the modern business landscape. Our conversations with distinguished leaders aim to provide you with actionable insights and inspiring stories to fuel your own journey to excellence.For more information about our podcast, visit https://boardsi.com/category/podcast/. Stay connected with us for upcoming episodes and join our community of forward-thinking leaders.This podcast is brought to you by Boardsi, a leader in executive recruitment and board placement. At Boardsi, we're committed to connecting talented individuals with companies seeking to enhance their leadership teams. Learn more about our services at https://boardsi.comDon't forget to subscribe to the Boardsi Leadership Talks Podcast on your preferred platform to stay updated with the latest episodes. Follow us on LinkedIn, Twitter, and Facebook for more leadership insights and updates.We appreciate your support and look forward to bringing you more engaging conversations with leaders who are making a difference. If you have any feedback or would like to suggest a topic or a leader for a future episode, please reach out to us at [email protected].#BoardsiLeadershipTalks #LeadershipPodcast #ExecutiveInsights #InnovativeLeadership #BusinessStrategy #ProfessionalGrowth
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How She Built a $4B Empire with AI & Purpose – Alexandra Gonzalez | Leadership Talks
🚀 Listen Alexandra Gonzalez, Founder of Savvy Marketers, reveal how she transformed her global marketing firm into a $4B powerhouse—using AI, neuroscience, and purpose-driven leadership.In this episode of Birdseye Leadership Talks, you’ll learn:✅ How she turned a side hustle into a 97% client-retention business✅ The AI breakthrough that predicted trends before ChatGPT existed✅ Why she rejected tobacco giants to stay true to her values✅ The $800M laundry sheet innovation that disrupted an industry✅ Her advice for boards on navigating AI, tariffs, and uncertainty🔗 Connect with Alexandra: https://www.linkedin.com/in/alexandra-m-gonzalez-96b86822/🌐 Learn more: https://www.savvy-marketers.com/📌 Chapters:00:00 - Intro: Meet Alexandra Gonzalez02:22 - From Corporate to Entrepreneur: The Leap of Faith04:19 - Building a Business with 97% Client Loyalty07:10 - AI & Neuroscience: The Secret to Market Research11:13 - How Marketing Became the "Brain & Heart" of Companies15:59 - $800M Laundry Sheets & Other Innovations24:23 - How Motherhood Shaped Her Mission27:53 - Final Advice for Leaders in the AI EraThank you for tuning in to the Boardsi Leadership Talks Podcast. This episode is part of our ongoing series where we explore the intricacies of leadership, innovation, and success in the modern business landscape. Our conversations with distinguished leaders aim to provide you with actionable insights and inspiring stories to fuel your own journey to excellence.For more information about our podcast, visit https://boardsi.com/category/podcast/. Stay connected with us for upcoming episodes and join our community of forward-thinking leaders.This podcast is brought to you by Boardsi, a leader in executive recruitment and board placement. At Boardsi, we're committed to connecting talented individuals with companies seeking to enhance their leadership teams. Learn more about our services at https://boardsi.comDon't forget to subscribe to the Boardsi Leadership Talks Podcast on your preferred platform to stay updated with the latest episodes. Follow us on LinkedIn, Twitter, and Facebook for more leadership insights and updates.We appreciate your support and look forward to bringing you more engaging conversations with leaders who are making a difference. If you have any feedback or would like to suggest a topic or a leader for a future episode, please reach out to us at [email protected].#BoardsiLeadershipTalks #LeadershipPodcast #ExecutiveInsights #InnovativeLeadership #BusinessStrategy #ProfessionalGrowth
Welcome to the Boardsi Leadership Talks Podcast, a thought-provoking series dedicated to exploring the multifaceted world of leadership in today's dynamic business landscape. Hosted by Boardsi, a renowned leader in executive recruitment and board placement, this podcast is your gateway to the minds of some of the most influential and innovative leaders in various industries.Each episode of Boardsi Leadership Talks features intimate conversations with top executives, thought leaders, and trailblazers who share their insights, experiences, and wisdom. From CEOs of Fortune 500 companies to pioneering entrepreneurs, our guests bring diverse perspectives on leadership, strategy, innovation, and the challenges of steering organizations in an ever-evolving environment.Listeners will gain valuable insights into effective leadership styles, decision-making processes, and the qualities that define successful leaders. The podcast also delves into the nuances of board dynamics, corporate governance, and the crucial role of leadership in shaping a company's culture and future.Beyond traditional business topics, Boardsi Leadership Talks explores themes such as diversity and inclusion, ethical leadership, and the impact of technology on leadership roles. Our engaging discussions aim to inspire current and aspiring leaders, offering actionable advice and fresh ideas that can be applied in various professional settings.Join us on this enlightening journey as we dissect the art and science of leadership, uncovering the strategies and mindsets that drive success at the highest levels. Whether you're an executive, a board member, an entrepreneur, or simply someone passionate about leadership and personal growth, the Boardsi Leadership Talks Podcast is your platform for inspiration and learning.Subscribe now to stay updated on the latest episodes and join the conversation with some of the brightest minds in leadership today.#BoardsiLeadershipTalks #LeadershipPodcast #ExecutiveInsights #InnovativeLeadership #BusinessStrategy #CorporateGovernance #Entrepreneurship #DiversityInLeadership #TechnologyInLeadership #ProfessionalGrowth
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