Outbound Squad

Get free access to the full course + companion workbook:
https://masterclass.outboundsquad.com/

91% of buyers believe salespeople don't understand what they do, what they care about, or what their company does. That's not a cold email or cold calling problem. That's a messaging problem.

In this episode, I break down the exact messaging framework we use with every Outbound Squad client to fix this.

You'll learn:

1) Why "pitching" in cold emails reduces reply rates by up to 57%
2) The "push" vs. "pull" method and why most reps do it backwards
3) The 4 components of messaging that resonates: Priorities, Current Solutions, Problems, and Aspirations

This is one module from the Outbound Masterclass, a free 15-module course covering the full methodology we've used to train 20,000+ reps at companies like Shopify, Gong, Zoom, Rippling, and more.

Get free access to the full course + companion workbook:
https://masterclass.outboundsquad.com/

The companion workbook includes every framework, template, and AI prompt from the course so you can implement what you learn immediately.

💡 ABOUT OUTBOUND SQUAD
We help B2B sales teams build pipeline through outbound. We've trained 20,000+ reps at 250+ companies including Shopify, Gong, Zoom, Rippling, and iHeartMedia.

👋 CONNECT WITH ME
LinkedIn: https://www.linkedin.com/in/jasondbay/
Website: https://outboundsquad.com
Podcast: https://open.spotify.com/show/3M48nC6r29rITjQ1wFccdN

Jason was a guest on the recent webinar hosted by ZoomInfo. In this episode, Jason and Michael George from ZoomInfo reveal a proven framework that can triple your cold call conversions. Tune in to learn the strategies, mindset, and data-backed tactics that turn hesitant prospects into eager buyers.

Check out more free content and get coaching at ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://outboundsquad.com.⁠

In this episode, Jason and Kyle Vamvouris from SalesThread break down how AI is revolutionizing sales strategies and why RevOps as we know it might soon vanish. Tune in for bold insights and actionable tactics to stay ahead in the future of sales.

Check out more free content and get coaching at ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://outboundsquad.com.⁠

Jason was a guest on the recent webinar hosted by ZoomInfo. In this episode, Jason and Calvin Flax break down the Outbound Equation and reveal how to win high-quality meetings in a slower market through smarter outreach, stronger offers, and genuine buyer connection.

Check out more free content and get coaching at ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://outboundsquad.com.⁠

In this episode, Jason, Clara Johnson, and Nate Vogel dive into a high-energy sales enablement masterclass, unpacking how to build world-class programs that drive performance at scale using data, coaching, and customer-focused frameworks.

Check out more free content and get coaching at ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://outboundsquad.com.⁠