B2B Growth

Sweet Fish
B2B Growth
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  • B2B Growth

    Make a Podcast People Love

    26/11/2024 | 21 min
    Too often, content fails because we're not pulling the right levers—or worse, we're unaware of them. What if you had a content dashboard, a cockpit with a clear understanding of what drives your content’s success and how to make it soar?

    In this episode, we’re diving into the adjustments that take a video podcast from forgettable to “must-watch.”
     
    Join as we discuss:
    The core elements of impactful video podcasting
    How to keep your audience hooked by skillfully balancing content-type
    Knowing when to lean in to controversy and when to keep it light
    Connect with us:

    Benji on LinkedIn

    James on LinkedIn
  • B2B Growth

    5 PERFECT Examples of B2B Content

    19/11/2024 | 25 min
    These five B2B brands are pushing boundaries with innovative content. 

    In this episode, we’ll show you what makes their approach work and how you can apply what these brands are doing to help level up your own strategy.

    Join as we discuss:How one brand’s commitment to industry news builds authority and engagement.
    A creative approach that makes a product the star of an entertaining series.
    The secret to scripting video content that dominates a crowded platform.
    The power of personal branding on LinkedIn to amplify reach and credibility.
    Connect with us:

    Benji on LinkedIn

    James on LinkedIn
  • B2B Growth

    The State of Video Podcasts

    12/11/2024 | 54 min
    We studied the top 150 podcasts to give you the most comprehensive breakdown of what’s working today, and where podcasting is headed.

    In this episode, we’re discussing: 
    Why personality-led shows are taking over
    How YouTube’s algorithm is the biggest cheat code to growing your show
    Why video might be the only path to breaking into the top 5% of podcasts
    If you want to dive even deeper, go grab the full report!

    Connect with us: 

    Benji on LinkedIn

    James on LinkedIn
  • B2B Growth

    Morning Brew’s Co-founder Sounds Off: Is Modern Media Broken?

    05/11/2024 | 35 min
    Everything we think we know about digital media is changing—fast. 

    We’re discussing the biggest digital media observations from Morning Brew’s Co-Founder, Alex Lieberman, and sharing our thoughts on:The evolution of the creator economy 
    Shifts in content distribution and discovery
    The future of media in business and how to stay ahead

    Link to Post discussed in this episode: Alex Liberman’s X Post (Click Here)

    Connect with us: 

    Benji on LinkedIn

    James on LinkedIn
  • B2B Growth

    The $5.4 Billion Computer Bug

    31/10/2024 | 7 min
    Crowdstrike caused the world's worst cyber event in history, which took place on July 19th, 2024.

    Roughly 8.5 million computers were affected, over 9000 flights were delayed, and massive shutdowns were felt across every industry from healthcare, to banks, and even retail. This event was caused by a simple routine software update from the cyber-security company known as CrowdStrike.
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