AI in Action

• Redefining marketing automation and personalization with generative AI

  How is generative AI changing the world of marketing personalization? Gen AI is a major component in marketing automation today, and it’s important to learn how this form of AI can be used to personalize marketing content without creeping out consumers. In this episode, Emily McReynolds, head of global AI strategy at Adobe, and Pierre Charchaflian, VP senior partner and marketing practice global leader at IBM, talk about how gen AI is changing the game when it comes to personalized marketing content.

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• How the Mayo Clinic's AI medicine app helps in stroke prevention

  The Mayo Clinic used years of data from 600,000 patients to build an AI model that can detect and predict what doctors sometimes cannot. Dr. Guru Kowlgi, a cardiac electrophysiologist at the Clinic, joins us to discuss the complexity of data curation for AI modeling and how that curation is tied to trust.

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  27:18
• AI Realism with NE-YO and Ed Ulbrich: How AI affects artists, from IP to CGI

  Grammy Award-Winning Artist NE-YO and Ed Ulbrich, Chief Content Officer of Metaphysic, talk about AI ethics and risks when using AI to create art and entertain. Is AI in art about scaling and amplifying creativity, or just laziness? Can we maintain the artist to person connection when using their likeness to perform? Either way, AI is being used in art like any other technological tool, and we need the guardrails to keep what’s good.

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  30:28
• Gen AI for Good with James Hodson: Using AI to create a better tomorrow, today

  What if instead of focusing on productivity, we used AI technology to solve our most pressing, human problems like where to find medicine or how to avoid the collapse of the banking system in Ukraine? Listen to James Hodson, Co-Founder and CEO of AI for Good, talk about how AI technology can positively transform communities, but only if we provide the necessary infrastructure and education to get people on board. The opinions expressed in this podcast are solely those of the participants and do not necessarily reflect the views of IBM or any other organization or entity.

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  26:07
• Change Agents with Ethan Mollick: How AI agents will reinvent productivity

  Can AI agents can make you better at your job? Listen to Ethan Mollick, Co-Director of Generative AI Lab at Wharton, for tips on how to use AI agents to be more creative and efficient. The opinions expressed in this podcast are solely those of the participants and do not necessarily reflect the views of IBM or any other organization or entity.

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