Today, Explained

And once a brand has lost its cool, it's almost impossible to get it back.

This episode was produced by Ariana Aspuru, edited by Jolie Myers, fact-checked by Gabriel Dunatov, engineered by Patrick Boyd, and hosted by Noel King.

A'ja Wilson of the Las Vegas Aces wearing her Nike A'One player exclusive signature shoes. Photo by Ethan Miller/Getty Images.

Listen to Today, Explained ad-free by becoming a Vox Member: vox.com/members. New Vox members get $20 off their membership right now. Transcript at ⁠vox.com/today-explained-podcast.⁠
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Senate candidate Graham Platner swept the Maine Democratic primary no problem. The question is whether his "authenticity" can carry him past his scandals to a win in November.

This episode was produced by Danielle Hewitt, edited by Amina Al-Sadi, fact-checked by Gabriel Dunatov, engineered by David Tatasciore and Patrick Boyd, and hosted by Noel King.

Graham Platner at an event with voters in Portland, Maine. Photo by Laura Brett/Getty Images.

Listen to Today, Explained ad-free by becoming a Vox Member: vox.com/members. New Vox members get $20 off their membership right now. Transcript at ⁠vox.com/today-explained-podcast.⁠
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America's 250th birthday party has gotten political. So did its last big one.

This episode was produced by Kelli Wessinger and Hady Mawajdeh, edited by Jolie Myers, fact-checked by Gabriel Dunatov, engineered by David Tatasciore and Patrick Boyd, and hosted by Noel King.

The Capitol and Lincoln Memorial near a video display showing "250" projected on the Washington Monument during an America250 kickoff celebration. Photo by Aaron Schwartz/Bloomberg via Getty Images.

Listen to Today, Explained ad-free by becoming a Vox Member: vox.com/members. New Vox members get $20 off their membership right now. Transcript at ⁠vox.com/today-explained-podcast.⁠
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Russia has long been a cradle of modern longevity science, even before its current president started spending billions to extend his life.

This episode was produced by Miles Bryan, edited by Amina Al-Sadi, fact-checked by Gabriel Dunatov, engineered by David Tatasciore and Patrick Boyd, and hosted by Noel King.

Russian President Vladimir Putin sunbathing during a vacation in southern Siberia. Photo by Alexey NIKOLSKY / SPUTNIK / AFP via Getty Images.

Listen to Today, Explained ad-free by becoming a Vox Member: vox.com/members. New Vox members get $20 off their membership right now. Transcript at ⁠vox.com/today-explained-podcast.⁠
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YouTube has advice for how to do everything from plumbing to electrical work. Should you take it?

This episode was produced by Hady Mawajdeh, edited by Jenny Lawton, fact-checked by Isabelle Lichtenstein, engineered by David Tatasciore, and hosted by Jonquilyn Hill.

Home improvement DIY-er Imani Keal painting her Washington, DC apartment.

If you have a question, give us a call at 1-800-618-8545 or email askvox@vox.com. Listen to Explain It to Me ad-free by becoming a Vox Member: vox.com/members.
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