This is How We Create

• 135. From Wedding Planning to Sparkling Wine Empire - Samantha Danielle

  What happens when a pediatric nurse turned wedding planner discovers her ultimate calling in champagne? Join our conversation with Samantha Danielle, founder of LoveLuvv a sparkling wine brand. Get ready for an inspiring conversation about career pivots, entrepreneurial tenacity, and building a purpose-driven luxury brand.  Samantha shares her remarkable journey from nursing to wedding planning to creating a social impact champagne brand that donates 10% of proceeds to domestic violence causes, proving that when vision meets determination, extraordinary things happen. Chapters 00:00 - The Journey of Samantha Danielle 23:25 - Building a Social Impact Brand 20:11 - Navigating the Champagne Industry 25:28 - Sales and Marketing: A Dual Approach 27:11 - Translating Skills: From Nursing to Business 29:15 - Creativity in Branding: Telling Love Stories 32:42 - Future Plans: Education and Non-Alcoholic Options 35:41 - Advice for Aspiring Entrepreneurs: Lessons Learned 41:27 - Living Life: Balancing Work and Leisure Connect with Samantha https://www.instagram.com/loveluvv_sparkling/ LoveLuvv Experience Samantha Danielle  Connect with Martine Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine’s Substack Production Credits This episode was produced by Martine Severin and edited by Santiago Cardona.  

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• 134. When Your Margarita Is Actually Anxiety - Martine Séverin

  Have you ever reached for a glass of wine after a stressful day, only to realize you're avoiding something important? In this intimate mini-episode, we talk about alcohol and anxiety, revealing how our emotions serve as powerful messengers in our creative lives. S Chapters/Timestamps: 00:00 - Introduction to Emotions as Messengers 02:52 - Personal Journey with Alcohol and Emotions 05:45 - Understanding Emotions in the Creative Process Resources Mentioned: Huberman Lab podcast: What Alcohol Does to Your Body, Brain and Health The Triangle Method (as featured in Creative Matters) Support the Show Website: Martine Severin Follow on Instagram: @martineseverin | @thisishowwecreate Subscribe to the Newsletter: Martine's Substack This episode of This Is How We Create is produced and edited by Santiago Cardona.

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• 133. Freelance Illustration: Opportunities and Challenges - Violeta Encarnación

  Discover how Violeta Encarnación balances freelancing, illustration, and creative evolution. She reflects on her journey from growing up in Cuba to becoming a book illustrator, her experience at SVA, and her shift into tattooing. Violeta opens up about the realities of freelancing, managing carpal tunnel syndrome, and honing her distinctive color palette. She also shares how nature inspires her work, the significance of personal connections in art, and her upcoming projects.   Show Notes:    We talk with Violeta Encarnación, a freelance illustrator, about her creative journey and experiences in book illustration. She shares memories of growing up in Cuba, the impact of her artistic family, and her transition to life in the U.S. Violeta reflects on her time at SVA, her path into tattooing, and the lessons she has learned as a freelancer. She opens up about managing an unpredictable schedule, coping with carpal tunnel syndrome, and staying authentic in her work. Violeta also discusses her distinctive color palette, nature’s influence on her art, and the role of personal connections in creative careers. Episode Highlights   Childhood experiences and cultural background. Learning a new language and adapting to a new culture. Book illustration involves collaboration, patience, and the ability to convey complex emotions through images. Developing a unique color palette takes time and experimentation, and it can be influenced by nature and personal experiences. Finding one's voice in art and maintaining personal connections are essential for success.   Chapters 00:00 Introduction to Violeta Encarnacion 02:55 Cultural Influences on Creativity 05:50 Journey from Cuba to the U.S. 08:48 Navigating Language Barriers 11:54 Artistic Development and Education 15:05 Tattooing and Its Impact on Art 17:50 Freelance Career and Illustration Work 21:01 Illustrating Children's Books 24:31 Navigating Relationships in Publishing 25:43 Surprising Lessons in Illustration 27:16 The Journey to Illustrating a Book 32:30 Understanding Project Timelines 36:14 Managing Cash Flow as a Freelancer 39:54 Developing a Unique Color Palette 46:28 Exciting Future Projects CONNECT WITH OUR GUEST: Website: Violeta Encarnacion  Instagram: Violeta  Support the Show Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine’s Substack This is How We Create is produced by Martine Severin and edited by Santiago Cardona. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives  

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• 132. The Creative's Guide to Sales Without Being Icky - Martine Severin

  Do you feel uncomfortable with the sales process as a creative? In this candid mini-episode, Martine Severin tackles the topic many creatives dread: sales. Martine breaks down practical strategies for artists to sell their work authentically without feeling like "used car salesperson."  Chapters 00:00 Introduction to Creative Life 00:23 The Visibility to Sales Paradox 03:16 Understanding Sales for Artists 10:19 Building Community and Networking 14:00 Cultivating an Audience and Collectors 20:07 The Sales Process Explained 27:35 Transforming Sales Mindset Perfect for: Artists, photographers, designers, and creatives who feel uncomfortable with the sales process but want to improve their results. Danielle Chutinthranond: E28 Maria Bayer: https://members.mariabayer.com/2025-is/ Maria on Instagram KEEP UP WITH MARTINE: Website: Martine Severin Follow on Instagram: @martineseverin | @thisishowwecreate Subscribe to the Newsletter: Martine's Substack This episode of This is How We Create is produced and edited by Martine Severin. #CreativeBusiness #ArtSales #CreativeEntrepreneurship #SalesForArtists  

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• 131. How to Write a Screenplay - Shannan E. Johnson (2022)

  Have you ever wondered how a movie gets made? Or better yet, where do the ideas from movies come from? And if you have your sight on making a short film, wouldn't it be great if someone helped you buff your idea and make the end product simply spectacular? Shannan E. Johnson is that someone! As a former creative executive at NBCU/The Syfy Channel, Shannan left her full-time gig to become a storytelling expert who develops creatives and their ideas for the screen. As a script consultant, teacher, and therapist, she uses her innate understanding of storytelling to make compelling TV and movies. In today's podcast, Shannan walks us through her wide-ranging career and shares what it's like to work in Hollywood. She offers invaluable tips on how to write and tell a great story. I walked away from our conversation with a framework on how to approach fear and how to position my vision to achieve my desired outcomes! As you listen to the interview, the conversation will skip forward here and there - this is because Shannan's audio cut off at certain points, but the insights remain powerful throughout. Chapters: 00:00 Introduction to Shannan E. Johnson 02:09 The Journey into Storytelling 07:14 Understanding the Craft of Screenwriting 12:23 The Differences in Storytelling Mediums 18:19 Transitioning to Executive Roles in Hollywood 24:15 Navigating the Business of Hollywood 26:48 The Evolution of Storytelling in TV 35:03 Navigating the Transition from Executive to Entrepreneur 41:08 Building Confidence and Leadership Skills 47:09 The Professional Pen: Empowering Screenwriters 51:03 Introducing Truffle Sauce: A New Film Experience Connect with Shannan: Website: http://www.shannanejohnson.com/ The Professional Pen: https://www.awriterforyourwriter.com/bio.html Instagram: https://www.instagram.com/shannanejohnson/ The Professional Pen IG: https://www.instagram.com/theprofessionalpen/ Connect with your host: Website: Martine Severin Instagram: Martine | This Is How We Create Subscribe to the Newsletter: Martine's Substack This episode of This is How We Create is produced by Martine Severin and edited by Ray Abercrombie.  

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