Funnels are linear. Growth loops are exponential. You need funnels to grow, but the power of growth loops is what will make your app engagement, give you high retention, and maybe even give you viral growth.In this episode of Growth Masterminds, host John Koetsier sits down with Hannah Parvaz, CEO of Aperture, to break down growth loops, the systems that power predictable, scalable, compounding growth.We cover referral loops, content loops, habit loops, community loops, incentive loops, and more. Plus: how to kickstart loops, what to do about the cold start problem, and whether you should design around a loop or let your product’s natural usage define it.Hannah shares stories from building viral referral systems (yes, free drinks were involved), explains how apps like Strava and Snapchat keep you hooked, and dives into why loops can be more powerful than funnels.Like, subscribe, and share!📌 Chapters00:00 – Funnels suck, loops rock03:00 – Why the infinity symbol explains growth loops05:00 – Loops vs funnels: what’s the real difference06:00 – Referral loops (free drinks, KF factor, virality)09:00 – Content loops (eBay, Depop, Craigslist)11:00 – Habit loops (Duolingo, Apple Watch, Snapchat streaks)15:00 – Incentive loops and variable rewards (FreeTrade, Clubhouse)19:00 – Community and social loops (Reddit, Quora, TikTok)21:00 – Other loops: UGC, data feedback, marketplaces22:00 – The cold start problem and kickstarting loops24:00 – Case study: Picnic app and loops within loops26:00 – Should you build around a loop or passion?28:00 – Combining passion + loops for massive growth29:00 – Final takeaways: finding the right loop for your business
--------
30:20
--------
30:20
More data? More growth!
MMPs give you a strong foundation for measuring mobile campaigns. But what if that’s not enough? What if the data you’re missing could unlock faster growth, smarter user acquisition, and better ROI?That’s where Extract comes in. In this episode of Growth Masterminds, John Koetsier talks with Maayan Schor about why mobile marketers need a next-gen ELT and reverse ETL platform to move raw data in and out of their systems. From app stores to social to ad networks, Extract helps you pull it all together with your MMP data ... and make smarter decisions with more confidence.Leading, of course, to more growth.We cover:- Why there's more data than MMPs provide alone- How to access raw app store, organic social, and granular ad network data- Real-world use cases from top mobile marketers- How BI teams and marketers collaborate to make Extract work- Why flexibility and context are key to growth in mobile marketingIf you’re working in mobile marketing, user acquisition, data engineering, or growth analytics, this conversation is packed with insights you can use today.👉 Try Extract free: https://extract.to0:00 Intro – More data? More growth!1:05 What is Extract?3:00 Why MMP data isn’t enough5:10 App store data: reviews, ratings, revenue7:05 Organic social insights (TikTok, Instagram, Facebook)9:15 Granular ad network data and blind spots12:00 Near real-time bidding and budget data use cases14:30 ETL vs. Extract: what’s the difference?17:20 Flexibility: moving data where you need it20:00 Who’s using Extract: BI teams, marketers & beyond23:00 Getting started – free trial, 1M records/month
--------
16:27
--------
16:27
Data: more ad networks = higher ROAS
Add more ad network partners, and you get higher ROAS.That's what the data says.In this episode of Growth Masterminds, John Koetsier discusses the findings of a Moloco, Singular, and SensorTower report analyzing ad network mixes for consumer apps and games. Get the report here:http://bit.ly/46AnDqbJoined by Tom Shadbolt from Moloco and Gastón Laterza from Singular, they explore significant trends in mobile revenue, the importance of diversification in ad spending, and the impact of partner mix on return on ad spend (ROAS). The conversation dives into changing consumer behavior, engagement trends, and the future of mobile marketing strategies, emphasizing the need for marketers to adapt to the evolving landscape.00:00 Introduction to Ad Network Mix for Growth02:09 Trends in Mobile Revenue: Gaming vs. Consumer Apps07:13 The Importance of Diversification in Ad Spend14:40 Analyzing ROAS: The Impact of Partner Mix18:35 Understanding Consumer Behavior and Engagement Trends24:23 The Role of Independent Apps in the Ecosystem
--------
31:19
--------
31:19
LTV vs CPI: a winning strategy for mobile
Achieving LTV greater than CPI is the foundation of success in mobile growth ... obviously.But how do you consistently achieve that?With a full app lifecycle strategy.In this episode of Growth Masterminds, host John Koetsier speaks with Roberto Sbrolla, Head of Growth at AppAgent, about the critical importance of maintaining a higher Lifetime Value (LTV) than Cost Per Install (CPI) in mobile gaming. Roberto, a 15-year veteran in digital marketing, outlines key strategies and tactics to achieve this balance consistently. From understanding market positioning and leveraging creative strategies to optimizing user acquisition and monetization, this podcast delves into various levers that can be pulled to maintain a sustainable and profitable mobile game business. Whether you're looking to compete head-to-head with industry giants, find your niche, or innovate and create a new market, this episode offers valuable insights into making it happen.00:00 Introduction to Growth Masterminds00:51 The Importance of LTV and CPI in Mobile Games02:24 Strategies for Achieving Higher LTV than CPI02:41 Competitive Positioning in the Mobile Game Market04:22 The Role of Funding in Strategy Execution04:47 Niche Markets and Innovation13:55 The Importance of Market Research15:44 Leveraging CPI for Competitive Advantage17:18 Understanding Market Response and CPI17:54 The Role of Mini Games in CPI and Retention19:17 Monetization Strategies and Hybrid Models21:03 Campaign Types and Their Impact on ROAS24:55 Importance of Retention and Early User Experience31:57 Social Features and Their Impact on Retention33:31 Strategy vs. Luck in Game Development
--------
34:43
--------
34:43
Retargeting broken? Here's how to fix it
Retargeting is one of the most powerful but misunderstood tactics in digital marketing. Too often, it's broken and marketers don't even know it.In this episode, I sit down with Paul Kovalski, head of marketing at Self Financial and host of the Efficient Spend podcast. Paul has driven more than $200M in revenue through paid media, and he brings a unique perspective on what really works in retargeting.We talk about: • The difference between paid and unpaid retargeting • Why incrementality is the key metric that most marketers miss • How fintech retargeting is different from retail or e-commerce • Why sometimes education beats the hard sell • The role of automation, MMPs, CDPs, and real-time audience updates • The hidden risks of “set it and forget it” automated campaignsIf you’ve ever wondered whether your retargeting spend is truly moving the needle — or just padding platform reports — this conversation is for you.00:00 Introduction to Marketing and Retargeting00:29 Meet Paul Kovalski01:34 The Goal of Retargeting in FinTech01:58 Paid vs. Unpaid Retargeting Strategies04:05 Infrastructure for Paid Retargeting05:38 Effective Messaging and Creative Strategies07:01 Measuring Incrementality in Retargeting08:16 Challenges and Considerations in Retargeting10:10 Impact of iOS Changes on Retargeting11:51 Conclusion and Final Thoughts
Acerca de Growth Masterminds: mobile growth podcast
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more.
Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.
Colombia