Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing ...
Ad monetization for mobile games with Felix Braberg
How do you achieve optimal revenue from ads in your game? Ad monetization is an increasingly complex but necessary part of the business for mobile game publishers. In this video we dive into ad monetization for games with Felix Braberg ... part of 2 and 1/2 Gamers.We discuss the perfect balance needed for successful game monetization strategies, focusing on hybrid and ad monetization. Felix shares invaluable insights into when to integrate monetization in the game development lifecycle, how to decide on the right models, and the importance of A/B testing. Felix also delves into the challenges faced with ad durations, user acquisition, and segmenting users based on their purchasing behaviors. We end by looking ahead in 2025 and offer tips for developers and publishers aiming to scale their games and increase revenue in the ever-evolving landscape of ad revenue models and e-commerce integration in gaming.00:00 Introduction to Game Monetization01:11 Current Trends in Hybrid Monetization01:54 Building Monetization Models02:22 Ad Monetization Strategies06:00 Innovative Monetization Techniques17:43 Challenges in Ad Measurement23:49 Future Trends and Tips for 202529:22 Conclusion and Final Thoughts
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iOS measurement in 2025: what's working?
Measuring ad campaigns on iOS has been hard ever since ATT. But what can we expect in 2025?In this episode of Growth Masterminds, we discuss the future of iOS measurement and marketing in 2025 with Jesse Lempiainen, co-founder of GeekLab, and Neils Beenen from Singular. We talk about the impact of Apple's IDFA changes, the effectiveness of various measurement methodologies like SSOT, MMM, CAPIs, platform probabilistic approaches, and the potential future developments in Apple's advertising landscape. Key points include the challenges of current iOS mobile measurement, the role of creative testing, the implications of server-to-server data transfers, and the rise of conversion APIs and web-to-app campaigns. Tune in to get expert insights on how iOS game marketing might evolve in the next few years.00:00 Introduction to 2025 iOS Measurement01:01 Current Challenges in iOS Mobile Measurement03:50 Retargeting Strategies and Banner Ads04:40 The Role of SKAdNetwork and AEM05:47 Probabilistic Attribution and Industry Trends09:06 Unified Measurement and Incrementality19:24 Web to App Campaigns and Conversion APIs24:36 Future of iOS Game Marketing in 202527:45 Conclusion and Final Thoughts
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Incrementality insights from 750 million app installs
How important is incrementality? In this Growth Masterminds we chat with the CEO of an app publisher with 750 million app installs: how they think of incrementality, how they measure incrementality, and tips for how you can do the same.Measuring incrementality is especially on the App Store and Google Play ... where you might be the top result and also have bought ads against your brand and keywords: is this good or bad?Our guest is Jonathan Reich, CEO of Zedge. He and host John Koetsier chat about how Zedge achieved over 750 million cumulative installs and Jonathan shares the origin story of Zedge. We also talk about the shift from organic to paid user acquisition, and how Zedge navigates the challenges of ensuring each ad dollar is effectively spent. We then dive into testing strategies, the balance between organic and paid growth, and insights gained from their extensive data analysis. This episode is a deep dive into optimizing ad spend and understanding the art of incrementality in the competitive app market.00:00 Introduction to Incrementality Testing00:44 Meet Jonathan Reich, CEO of Zedge01:15 The Origin Story of Zedge05:24 Marketing Strategies and Organic Growth07:26 Challenges and Insights in Incrementality09:48 Testing and Optimization Techniques14:44 Key Learnings and Best Practices20:04 Common Pitfalls and Final Thoughts
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Professor ARPDAU: free retention curve, LTV predictor, DAU predictor
Need retention curves, LTV predictors, or DAU predictors for your mobile game or app? Don't want to learn about to build retention curves or LTV predictions or DAU predictions, but need the data?You're in luck: Russell Ovans, author of Game Analytics, has just built out these tools for free use. And in this edition of Growth Masterminds, he shows us exactly how they work and why they're useful.Ovans demos his set of free online tools designed for game marketers, including the retention curve creator, LTV predictor, daily average user predictor, and a geographical pricing tool that does have a cost. Perfect for anyone in game marketing or analytics who needs this kind of data but prefers not to learn exactly how to create it themselves :-) 00:00 Introduction to Growth Masterminds00:59 The Goal of Making Game Analytics Simple02:09 Challenges and Feedback on the Book03:39 Launching ARPDAU's Free Tools04:54 Demo of Retention Curve Creator10:51 Predicting Customer Lifetime Value (LTV)16:52 Estimating Daily Active Users (DAU) and Revenue21:57 Future Enhancements and Feedback24:05 Introduction to the Big Mac Index24:30 Country-Specific Pricing Strategies25:08 Challenges with Global Pricing26:31 Implementing the Big Mac Index28:06 Google Play Console Pricing Features30:39 Using Professor ARPDAU's Tool31:52 Adjusting Prices with CSV Files39:33 Final Thoughts and Q&A
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Scaling ad spend to $10K/week PROFITABLY
How do you scale ad spend profitably? You can spend $300/day and make money, but it's much harder to scale ad spend to $10,000 per week and still be profitable. Here are 5 keys to profitably scaling mobile ad spend ...In this episode of Growth Masterminds, host John Koetsier is joined by Lukas Szanto, a lead generation specialist and senior UA manager. We explore 5 keys to profitably scaling ad spend for an iOS subscription app from zero to $10,000 in weekly ad spend.Lukas shares invaluable insights from his extensive experience, including the importance of creative testing, building a solid campaign structure, the value of user surveys for accurate attribution, and overcoming unexpected challenges.00:00 Introduction to Scaling Ad Spend01:49 Creative Testing Strategies03:56 Building a Strong Foundation05:08 Iterating and Testing Angles12:54 Campaign Structure Essentials18:21 Isolating Strong Ads for Better Performance19:09 Understanding Meta's Algorithm and Risk19:40 The Correlation Between Risk and Reward20:17 Creative Testing and Patience for Unicorn Ads20:28 Tracking and Tools for Campaign Success21:08 The Impact of iOS Changes on Attribution22:22 Survey Strategies for Indirect Attribution24:48 Using Custom Product Pages for Better Attribution29:14 Challenges in Mobile Marketing31:50 Realistic Expectations in Paid Ads36:35 Concluding Thoughts and Final Insights
Acerca de Growth Masterminds: mobile growth podcast
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more.
Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.
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