Google Ad & Meta Ad Strategies

This Google Ads strategy is 100% legal—but when you see the results, you'll understand why it feels like it shouldn't be.I used this competitor targeting strategy to take a client from $20,000 to $90,000+ months consistently. And here's the wildest part: the campaigns barely got any conversions. Most businesses would have shut them down. But I knew exactly what to measure, and those "failing" campaigns caused every other campaign in the account to explode. Serious inquiries doubled. Sales calls tripled.In this video, I'm showing you how to target people actively browsing your competitor's websites using a 2-campaign strategy I created with YouTube Video Action campaigns and Demand Gen. I'll walk through the exact setup for a $1,000 per day budget, the specific metrics that tell you if it's working (hint: it's NOT conversions), and the sneaky targeting hack that puts your ads in front of people at your competitor's checkout page.

🎯 WHAT YOU'LL LEARN:
✅ How to create custom audiences targeting competitor website visitors
✅ The 2-campaign strategy (YouTube TOF → Demand Gen retargeting)
✅ Why these campaigns "fail" but lift your entire account
✅ The 3 metrics that actually matter (Video Played To, % Served, CTR)
✅ Advanced hack: Target competitor checkout pages for highest intent
✅ Complete setup walkthrough for $1,000 per day budgets
✅ Why this works for top & middle funnel (not bottom funnel)

📊 KEY METRICS TO TRACK:
YouTube Video Action Campaign:

Video Played To 25%: Target greater than 30%
% Served: Higher = YouTube loves your ad

Demand Gen Campaign:

CTR: Must be greater than 0.60% (Google's optimization threshold)
% Served: Focus on high-performing ads

🎯 THE STRATEGY:
Step 1: Create custom audience of competitor website visitors
Step 2: Launch YouTube Video Action campaign (top of funnel)
Step 3: Launch Demand Gen campaign retargeting YouTube viewers (middle of funnel)
Step 4: Monitor the RIGHT metrics (not direct conversions)
Step 5: Watch other campaigns improve from brand awareness lift

💡 ADVANCED HACK:
Don't just target competitor homepages—target their checkout pages. Example: If you're competing with Nike, the checkout URL to reach people actively trying to buy from them.
⚠️ WHY MOST PEOPLE QUIT TOO EARLY:
These campaigns will barely convert directly. That's normal. They're building awareness with high-intent competitor audiences. When those people search later, they already know YOUR brand—and that's when conversions happen across your other campaigns.

💰 REAL RESULTS:
Client went from $20k → $90k months consistently. The YouTube and Demand Gen campaigns themselves? Minimal direct conversions. But search campaigns improved 40%+, remarketing costs dropped 30%, and organic traffic started converting better. That's the ripple effect.

🔗 RELATED VIDEOS:
The Wrong Way to Target Competitors (Gets You BANNED): https://youtu.be/7wsnMh5KxZM
How I Saved a Client $100,000 (Google's Dark Lie): https://youtu.be/JALxSpqcwlo

📈 BEST FOR:

B2B companies with bigger competitors
Businesses spending $1,000+ per day
Anyone competing against established brands
Top & middle funnel awareness plays

🔔 SUBSCRIBE for Google Ads strategies that work (even when they look like they're failing)

You can legally steal your competitors’ customers with Google Ads—but one mistake will get your account banned.

I used this AI Max strategy to generate $50,000/month in extra revenue by intercepting searches for my competitor’s brand name. The best part? It’s 100% legal when you follow Google’s ONE specific trademark rule that 99% of advertisers don’t know about.

In this video, I’ll show you the complete 4-step strategy to target competitor traffic, the exact settings that make it work, and what you absolutely must avoid to keep your account safe.

🎯 WHAT YOU’LL LEARN:

✅ How to use Google’s AI Max Brand Inclusion feature to legally target competitor searches
✅ Google’s actual trademark policy (and how to stay compliant)
✅ The 4-step setup that generated $50k/month
✅ Two sneaky features you MUST turn off or this won’t work
✅ Bidding strategies that maximize results

⚠️ CRITICAL: You CAN bid on competitor brand names and use them as keywords—you just can’t put them in your ad text. Miss this rule and Google will suspend your account.

💡 SUBSCRIBE for more Google Ads strategies that actually work

#GoogleAds #CompetitorTargeting #AIMax #GoogleAdsStrategy #DigitalMarketing

Google sits on a throne of lies. After watching Elf way too many times, I found 8 Google Ads lessons hiding in this Christmas classic — including one that proves corporate greed exposed by the DOJ.

🎄 In this video, I break down 8 Google Ads lessons hidden in Elf — from the "throne of lies" to the "World's Best Cup of Coffee" — and show you why 8 out of 10 businesses lose money on Google Ads.

Whether you're running Google Ads yourself or working with an agency, these lessons will change how you see your dashboard, your ROAS, and your results.

🔥 KEY LESSONS COVERED:
- Why Google Ads is designed to help Google, not you
- The DOJ lawsuit that exposed Google's ad practices
- Why high ROAS doesn't mean you're making money
- How to verify your conversions are real
- The "World's Best Cup of Coffee" trap
- What the Recommendations tab is really for

#GoogleAds #Elf #DigitalMarketing #GoogleAdsExposed #ChristmasMarketing #ROAS #PPC #MarketingTips

Merry Christmas. I want your business to have a great year.

Google fundamentally changed how keyword match types work, and if you're still using the old strategies, you're wasting money. In this video, I reveal my secret 3-step keyword strategy that actually gives you control over which searches trigger your ads—something nearly no Google Ads expert has figured out.

You'll discover the AI Max match type that Google quietly introduced, when to use exact match vs phrase match vs broad match, and my proprietary 6-step process for controlling search terms using n-gram analysis and strategic negative keywords. This strategy has grown businesses over the past 2 years by focusing on relevant searches only.

⏱️ TIMESTAMPS:
0:00 - Why Google Changed Keywords (And Why Your Strategy Must Change)
0:46 - Keywords vs Search Terms Explained
1:21 - ESSENTIAL #1: The Secret AI Max Match Type
2:27 - How Match Types Actually Work Now (Meaning vs Literal Words)
3:06 - My Formula: When to Use Each Match Type
4:00 - Niche Products Strategy (Exact Match + Maximize Clicks)
4:31 - High Volume Strategy (Exact Match + Maximize Conversions)
5:22 - Why Quality Score Matters (7/10 Minimum)
6:37 - How to Check What Match Type You're Actually Getting
7:03 - MY SECRET STRATEGY: 6 Steps to Control Search Terms
8:15 - The Research Phase
8:33 - The Negative Keyword Problem
9:37 - Analysis
10:22 - Adding Strategic Negatives Before Campaign Launch
10:51 - My Automation Process (Days to 1 Hour)
11:10 - Step 6: Ongoing Maintenance

→ N-Gram Analysis Tool (Coming Soon - Comment if interested!)
🎯 RELATED VIDEOS YOU'LL LOVE:
→ https://youtu.be/Rj7Gpjl19Bg
→ https://youtu.be/9wW8dcEgmEE

💡 KEY TAKEAWAYS:

Exact match no longer means literal word matching—it's about search INTENT

The AI Max match type gives Google maximum control (use carefully!)
Relevant searches = success, even with all of Google's changes
My 6-step process controls searches by excluding everything that ISN'T your top converters
N-gram analysis compresses 100,000+ negatives down to 10,000
Daily maintenance is crucial (or automate it with scripts)

🔔 SUBSCRIBE for weekly Google Ads strategies that actually work (not the outdated tactics everyone else teaches)

#GoogleAds #GoogleAdsKeywords #PPCStrategy #GoogleAdsStrategy #KeywordMatchTypes #GoogleAdsTutorial #PPC #DigitalMarketing #GoogleAdsExpert

🚨 8 out of 10 Google Ads & PPC advertisers are losing money right now. Here's why (and how to fix it).

After 10 years of managing Google Ads campaigns, I've identified the 6 critical tricks that separate profitable campaigns from money pits. Even better? I'm revealing 5 secrets that even top Google Ads experts don't know. Let's dive into What Top Google Ad Experts Do That Beginners Don't

🎯 WHAT YOU'LL LEARN

✅ Why Google's business model opposes your profitability
✅ The funnel-based bidding strategy experts use
✅ How to prevent the algorithm from learning from spam leads
✅ Why intent-based targeting replaced keyword targeting
✅ The $100K+ mistake in conversion attribution
✅ 4 metrics that predict campaign failure before it happens

📚 RELATED VIDEOS

▶️ I Saved a Business over $100k: https://youtu.be/JALxSpqcwlo
▶️ The BEST Google Ads Campaign Structure in 2025: https://youtu.be/Rj7Gpjl19Bg
▶️ I Exposed the BIGGEST Google Ads Lie of All Time: https://youtu.be/JALxSpqcwlo

💬 COMMENT BELOW

Which of these 6 tricks was most valuable to you? Which one are you implementing first? Let me know in the comments!

#GoogleAds #PPCMarketing #DigitalMarketing #GoogleAdsStrategy