You’re Scaling Google Ads on Broken Data (Live Coaching)
🚨 You're Killing Your Growth by Pausing Google Ads Too Early — Here's What To Do InsteadAre you sabotaging your own success by making decisions too soon? In this live coaching session, we uncover a critical mistake media buyers and founders make when scaling Google Ads: they pause campaigns before the data even has time to mature.I walk through a real Google Ads account to show exactly:✅ Where to find conversion lag✅ How to understand time-delayed results✅ What signals matter for long-term growth✅ And why patience is your secret weapon when scaling Google AdsIf you're serious about scaling Google Ads the right way, this video will help you avoid premature decisions, optimize based on real data, and unlock your campaign’s full potential.🔍 Whether you're a performance marketer or a founder running your own campaigns, this insight could save you thousands — and help you finally break through the plateau in scaling Google Ads.📍 Chapters:00:00 - The #1 Mistake in Google Ads00:18 - What Is Conversion Lag?01:02 - How to View Time-Delayed Conversions01:51 - Why You Shouldn’t Judge Too Quickly02:45 - Smart Strategy for Scaling Google Ads03:20 - Measuring Efficacy in the Right Way04:10 - Case Study: Media Buyer’s Mistake05:00 - Key Metrics to Track During Scaling06:05 - Final Advice for Long-Term Success👉 Subscribe for more tips on performance marketing and scaling Google Ads effectively.📩 Follow me on LinkedIn for daily tips on Google Ad Optimization, Meta Ads, and LinkedIn Ads, or to collaborate, send me a message here: https://www.linkedin.com/in/arturmaclellan/#ScalingGoogleAds #GoogleAdsTips #ConversionLag #PPCStrategy #PerformanceMarketing
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This is Why 99% of PPC Managers Kill Their Own Campaigns!
Are your campaigns silently bleeding budget? In this coaching call breakdown, I expose the #1 Google Ads Media Buying Mistake Costing You Millions and show you how to fix them before they snowball. Watch as I audit a real Google Ads account, spot hidden PPC Marketing Mistakes in search-and-shopping data, and rebuild the strategy in real time so you can replicate the wins.🔑 What you’ll learn• The #1 Google Ads Media Buying Mistake Costing You Millions• How non-branded search & shopping campaigns disguise deeper PPC Marketing Mistakes• A step-by-step framework to turn low impression share into profitable scaleSkip the theory—see the exact diagnostics, sheets, and account views I use every day. Whether you manage one account or a full agency roster, eliminating these PPC Marketing Mistakes will unlock clearer reporting and faster growth.---🔔 Like the content?Subscribe for weekly teardown sessions, smash the bell, and drop your biggest PPC Marketing Mistakes in the comments so I can tackle them in a future video.Chapters0:00 Why 99% of Campaigns Fail0:35 Biggest PPC Marketing Mistake2:10 Spotting PPC Marketing Mistakes in Data4:45 Fixing Conversion-Lag Tracking7:30 Your Action Plan to Avoid PPC Marketing Mistakes#ppc #googleads #digitalmarketing
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The most evil Marketing lie of our time
In this conversation, Artur MacLellan discusses the challenges of attribution in digital marketing, particularly how traditional attribution software often relies on modeled data and can misattribute conversions. He introduces a new method for tracking user journeys that provides accurate data on where users come from and how they interact with various marketing channels. This innovative approach aims to help small businesses optimize their marketing efforts by providing clear insights into user behavior and conversion paths.TakeawaysAttribution software often relies on modeled data, leading to inaccuracies.Understanding the complete user journey is crucial for effective marketing.Both Google and Meta can misattribute conversions, complicating data analysis.Accurate data collection can significantly improve marketing strategies.The new method allows tracking of every user's path to conversion.Attribution can be lost as users navigate through different platforms.The setup for accurate attribution is complex but necessary.Small businesses can benefit greatly from improved attribution methods.The cost of this new attribution method is lower than existing software.With accurate data, businesses can optimize their marketing efforts effectively.Chapters00:00 Introduction to Attribution Challenges02:40 Revolutionizing Data Collection for Attribution05:15 Invitation for Beta Testing and Future Insights
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The World’s Quickest Google Ads Scaling Guide
In this quick guide, learn the essentials of scaling Google Ads effectively to grow your business quickly. Discover common pitfalls businesses encounter when attempting to scale, and practical strategies to break through these barriers and maximize your advertising potential.Key Takeaways:🔑 Recognize how restrictive bidding strategies such as TCPA and tROAS may limit your Google Ads scaling potential.🔑 Apply the "Feeder Strategy" (see how here: https://www.youtube.com/watch?v=AoID4oVWO2s) for broader audience reach, enabling efficient and sustainable Google Ads scaling.🔑 When scaling Google Ads, avoid the mistake of over-reliance on in-app data alone, and incorporate offline conversions and server-side tracking for more accurate insights.🔑 Leverage weekly/monthly PNL sheets along with offline conversion imports and server-side tracking methods to enhance your understanding of true ad performance.🔑 Align your advertising metrics, such as conversion trends, with actual business profitability to facilitate efficient scaling.Chapters:00:00 Introduction: Why You're Struggling to Scale00:22 Common Mistake #1: Restrictive Bidding01:05 Solution: Scaling Google Ads with the Feeder Strategy02:10 Common Mistake #2: Overtrusting Google Ads Data03:15 Leveraging Offline Conversions and Server-side Tracking04:20 Maximizing Accuracy in Ad Performance Measurement05:10 Common Mistake #3: Misaligned Advertising Metrics06:00 Strategies to Align Metrics with Real Business GrowthEmpower your business by mastering these strategies for scaling Google Ads and unlock new levels of success.
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How to BEAT Google at it's Own CPC Game in 3 Minutes
How to Reduce Google Ads CPC!In this video, Artur reveals a method to “beat” Google at its own cost-per-click (CPC) game. The focus is on optimizing a Google Ads account to reduce the CPC while simultaneously boosting conversion volume. By taking over an underperforming ad account and tweaking how conversion values are reported—essentially “tricking” Google’s algorithm—Artur was able to achieve significant improvements. These included reducing the average CPC, lowering the cost per conversion, and increasing overall conversions, all while spending less. The video details real-world metrics, shares actionable tactics, and invites viewers to reach out if they’re interested in applying these strategies to their own campaigns.---5 Key Takeaways🔑 Innovative Reporting Strategy:** Adjusting how conversion values are reported can lower CPC, essentially influencing the algorithm’s perception of ad performance.🔑 Improved Efficiency: By “tricking” Google into seeing lower conversion values, the account achieved a significant reduction in CPC and cost per conversion.🔑 Increased Conversions: The strategy not only reduced ad costs but also boosted the number of conversions, demonstrating that spending less doesn’t always mean losing performance.🔑 Data-Driven Adjustments: The success of the approach was validated through clear performance metrics, showcasing the importance of monitoring and adjusting ad campaigns based on data.🔑 Actionable Insights: The speaker offers to help viewers implement these strategies, indicating that these tactics can be applied to real-world accounts to overcome rising CPC challenges.---Chapters:0:00–0:30 - Introduction0:30–1:00 - Account Background and Initial Challenges1:00–1:45 - CPC Reduction Strategy Implementation1:45–2:30 - Results and Performance Metrics2:30–3:00 - Conclusion and Invitation---Want more Google Ads tips and expert Google Ads strategies to improve your campaigns? Subscribe now and hit the 🔔 to stay ahead of the curve! 🚀 If this video helped you, give it a thumbs up and share it with others who might benefit. 💬 Got questions? Drop them in the comments—I’m happy to help!Follow me on LinkedIn for daily tips on Google Ad Optimization, Meta Ads, and LinkedIn Ads, or to collaborate, send me a message here: https://www.linkedin.com/in/arturmaclellan/#GoogleAds #GoogleAdsSecrets #GoogleAdsTips #GoogleAdsStrategies #PPCMarketing
Tune in to Google Ad & Meta Ad Strategies, where I reveal powerful insights and strategies that drive success on Google and Meta Ads. With real client examples, you'll gain practical advice for maximizing your ad spend and improving campaign performance.
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