Tune in to Google Ad & Meta Ad Strategies, where I reveal powerful insights and strategies that drive success on Google and Meta Ads. With real client examples,...
In this conversation, Artur MacLellan discusses the challenges of attribution in digital marketing, particularly how traditional attribution software often relies on modeled data and can misattribute conversions. He introduces a new method for tracking user journeys that provides accurate data on where users come from and how they interact with various marketing channels. This innovative approach aims to help small businesses optimize their marketing efforts by providing clear insights into user behavior and conversion paths.TakeawaysAttribution software often relies on modeled data, leading to inaccuracies.Understanding the complete user journey is crucial for effective marketing.Both Google and Meta can misattribute conversions, complicating data analysis.Accurate data collection can significantly improve marketing strategies.The new method allows tracking of every user's path to conversion.Attribution can be lost as users navigate through different platforms.The setup for accurate attribution is complex but necessary.Small businesses can benefit greatly from improved attribution methods.The cost of this new attribution method is lower than existing software.With accurate data, businesses can optimize their marketing efforts effectively.Chapters00:00 Introduction to Attribution Challenges02:40 Revolutionizing Data Collection for Attribution05:15 Invitation for Beta Testing and Future Insights
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The World’s Quickest Google Ads Scaling Guide
In this quick guide, learn the essentials of scaling Google Ads effectively to grow your business quickly. Discover common pitfalls businesses encounter when attempting to scale, and practical strategies to break through these barriers and maximize your advertising potential.Key Takeaways:🔑 Recognize how restrictive bidding strategies such as TCPA and tROAS may limit your Google Ads scaling potential.🔑 Apply the "Feeder Strategy" (see how here: https://www.youtube.com/watch?v=AoID4oVWO2s) for broader audience reach, enabling efficient and sustainable Google Ads scaling.🔑 When scaling Google Ads, avoid the mistake of over-reliance on in-app data alone, and incorporate offline conversions and server-side tracking for more accurate insights.🔑 Leverage weekly/monthly PNL sheets along with offline conversion imports and server-side tracking methods to enhance your understanding of true ad performance.🔑 Align your advertising metrics, such as conversion trends, with actual business profitability to facilitate efficient scaling.Chapters:00:00 Introduction: Why You're Struggling to Scale00:22 Common Mistake #1: Restrictive Bidding01:05 Solution: Scaling Google Ads with the Feeder Strategy02:10 Common Mistake #2: Overtrusting Google Ads Data03:15 Leveraging Offline Conversions and Server-side Tracking04:20 Maximizing Accuracy in Ad Performance Measurement05:10 Common Mistake #3: Misaligned Advertising Metrics06:00 Strategies to Align Metrics with Real Business GrowthEmpower your business by mastering these strategies for scaling Google Ads and unlock new levels of success.
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How to BEAT Google at it's Own CPC Game in 3 Minutes
How to Reduce Google Ads CPC!In this video, Artur reveals a method to “beat” Google at its own cost-per-click (CPC) game. The focus is on optimizing a Google Ads account to reduce the CPC while simultaneously boosting conversion volume. By taking over an underperforming ad account and tweaking how conversion values are reported—essentially “tricking” Google’s algorithm—Artur was able to achieve significant improvements. These included reducing the average CPC, lowering the cost per conversion, and increasing overall conversions, all while spending less. The video details real-world metrics, shares actionable tactics, and invites viewers to reach out if they’re interested in applying these strategies to their own campaigns.---5 Key Takeaways🔑 Innovative Reporting Strategy:** Adjusting how conversion values are reported can lower CPC, essentially influencing the algorithm’s perception of ad performance.🔑 Improved Efficiency: By “tricking” Google into seeing lower conversion values, the account achieved a significant reduction in CPC and cost per conversion.🔑 Increased Conversions: The strategy not only reduced ad costs but also boosted the number of conversions, demonstrating that spending less doesn’t always mean losing performance.🔑 Data-Driven Adjustments: The success of the approach was validated through clear performance metrics, showcasing the importance of monitoring and adjusting ad campaigns based on data.🔑 Actionable Insights: The speaker offers to help viewers implement these strategies, indicating that these tactics can be applied to real-world accounts to overcome rising CPC challenges.---Chapters:0:00–0:30 - Introduction0:30–1:00 - Account Background and Initial Challenges1:00–1:45 - CPC Reduction Strategy Implementation1:45–2:30 - Results and Performance Metrics2:30–3:00 - Conclusion and Invitation---Want more Google Ads tips and expert Google Ads strategies to improve your campaigns? Subscribe now and hit the 🔔 to stay ahead of the curve! 🚀 If this video helped you, give it a thumbs up and share it with others who might benefit. 💬 Got questions? Drop them in the comments—I’m happy to help!Follow me on LinkedIn for daily tips on Google Ad Optimization, Meta Ads, and LinkedIn Ads, or to collaborate, send me a message here: https://www.linkedin.com/in/arturmaclellan/#GoogleAds #GoogleAdsSecrets #GoogleAdsTips #GoogleAdsStrategies #PPCMarketing
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Secrets to Make Facebook Ads Actually Work
SummaryIn this conversation, Artur MacLellan shares a comprehensive strategy for maximizing Facebook Ads and Meta Ads to achieve significant revenue growth. He outlines a five-step process that includes conducting thorough audience research, developing ad variations, setting up top and bottom funnel campaigns, and understanding the importance of measuring success and attribution. The discussion emphasizes the need for effective targeting, testing, and the use of customer feedback to enhance the performance of both Facebook Ads and Meta Ads.Takeaways- You can make Facebook Ads and Meta Ads work effectively.- A 153% increase in revenue is achievable with the right strategy using Meta Ads.- Audience research is crucial for understanding customer needs when optimizing Facebook Ads.- AI can help identify customer pain points effectively for better Meta Ads targeting.- Testing different ad variations is essential for engagement in both Facebook Ads and Meta Ads.- Top of funnel campaigns should exclude product listing ads to improve performance on Meta Ads.- Customer reviews can significantly enhance the credibility of your Facebook Ads.- High frequency in ads can be beneficial for engagement on both platforms.- Understanding attribution is key to measuring success for Facebook Ads and Meta Ads.- Allocate 70-80% of your budget to top of funnel campaigns when using Meta Ads.Chapters00:00 Maximizing Facebook Ads and Meta Ads for Revenue Growth 02:48 Understanding Audience Research and Pain Points for Facebook and Meta Campaigns 06:09 Ad Variations and Testing Strategies in Facebook Ads and Meta Ads 13:31 Bottom of Funnel Ads, Retargeting, and Meta Ad Optimization 14:30 Measuring Success and Attribution Challenges in Facebook AdsWant more Meta Ads tips and expert Facebook Ads strategies to improve your campaigns? Subscribe now and hit the 🔔 to stay ahead of the curve! 🚀 If this video helped you, give it a thumbs up and share it with others who might benefit. 💬 Got questions? Drop them in the comments—I’m happy to help!Follow me on LinkedIn for daily tips on Google Ad Optimization, Meta Ads, and LinkedIn Ads, or to collaborate, send me a message here: https://www.linkedin.com/in/arturmaclellan/#MetaAds #MetaAdsSecrets #MetaAdsTips #MetaAdsStrategies #PPCMarketing
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NEW Google Ads Secrets, Tips & Strategies to Dominate in 2025
Google Ads has evolved, and if you’re still relying on old-school keyword bidding, you might be missing out! In this video, I dive deep into the biggest Google Ads secrets, revealing how the shift from keyword-based bidding to audience-focused smart bidding is changing the game. Learn the Google Ads strategies that actually work and discover expert Google Ads tips to stay ahead of the competition. I share real-world experiences, discussing why adding negative keywords can hurt your campaigns, how smart bidding differs from manual bidding, and why patience is key to optimization. Plus, find out how a hybrid approach can give you the best of both worlds! 🔑 Key Takeaways:✅ Google Ads is moving away from keyword targeting and toward audience-based bidding. ✅ Negative keywords can harm campaign performance in smart bidding. ✅ Smart bidding needs a different optimization strategy than manual bidding. ✅ Patience is crucial—don’t expect instant results from bidding changes. ✅ Understanding conversion lag is essential for success. ✅ A hybrid approach can combine manual and smart bidding for better results. ✅ Frequent changes can disrupt the learning phase and impact performance. ✅ Campaign performance might dip before improving—don’t panic! ✅ Measure conversions and overall business impact, not just traffic. ✅ Proper timing and structure are key to optimizing Google Ads campaigns. Chapters00:00 The Shift in Google Ads Strategy03:11 Understanding Smart Bidding vs. Manual Bidding05:56 Optimizing Smart Bidding Campaigns08:48 Timing and Structure for Campaign ChangesWant more Google Ads tips and expert Google Ads strategies to improve your campaigns? Subscribe now and hit the 🔔 to stay ahead of the curve! 🚀 If this video helped you, give it a thumbs up and share it with others who might benefit. 💬 Got questions? Drop them in the comments—I’m happy to help!Follow me on LinkedIn for daily tips on Google Ad Optimization, Meta Ads, and LinkedIn Ads, or to collaborate, send me a message here: https://www.linkedin.com/in/arturmaclellan/#GoogleAds #GoogleAdsSecrets #GoogleAdsTips #GoogleAdsStrategies #PPCMarketing
Tune in to Google Ad & Meta Ad Strategies, where I reveal powerful insights and strategies that drive success on Google and Meta Ads. With real client examples, you'll gain practical advice for maximizing your ad spend and improving campaign performance.
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