Cameron Hanes - Keep Hammering Collective

Craig Francis - a hunting- and outdoors-focused creative professional best known today as Vice President of Brand (Brand Development/Marketing) at ULTRAVIEW Archery. Craig has a long history in the outdoor/hunting creative world, he’s worked in content creation, photography, storytelling, and brand strategy for over a decade, collaborating with numerous well-known outdoor and hunting brands prior to and outside of his work with ULTRAVIEW

Join us for a conversation about marketing, social strategy, and creative insights of various outdoor industries.

Follow Craig:

https://www.instagram.com/craigfranciscreative/ 

Follow along:

Instagram: https://www.instagram.com/cameronrhanes

Twitter: https://twitter.com/cameronhanes

Facebook: https://www.facebook.com/camhanes/

Website: https://www.cameronhanes.com

Timestamps:

00:00:00 – Why ULTRAVIEW is Deemed the Hottest Archery Sight

00:09:13 – Marketing, Creatives, and Industry Growth & Downfalls

00:30:08 – Corporate Games, Communication, and Structure

00:40:13 – Stories that Create a Feeling

01:02:53 – Craig’s Top Tier Goal for ULTRAVIEW

01:06:39 – Reaching the Consumer Through Content & Social Strategy

01:12:15 – USA Manufactured Products & Brand Experience

01:20:27 – Becoming a Hunting Influencer … the Right Way

01:37:08 – Marketing Strategies with Releasing Bows

01:44:45 – AI, 3D Models, and the Real Deal

01:50:25 – Grip N Grins & Respecting Animals While Pursuing an Influencer Role

02:06:38 – Up and Coming Influencers in Hunting

02:10:50 – Cam’s Legacy within the Hunting Industry

02:13:40 – F**k, Marry, Kill: Single Bevel, Expandable, and Fixed Blade

02:20:33 – Wounded Archery Animals: Processing the Feel of Failure

02:33:32 – Telling a Great Story: New Product Innovations, Bow Weight, & Speed

02:47:34 – The Acquisition of Status

02:52:41 – Website & Social Media Optimizations

02:59:40 – Final Thoughts

Thank you to our sponsors:

Black Rifle Coffee: https://www.blackriflecoffee.com/ Use code KEEPHAMMERING for 10% your order

MTN OPS Supplements: https://mtnops.com/ Use code KEEPHAMMERING for 20% off

Good Ranchers: https://www.goodranchers.com/ use code CAMERON for $25 off your first order

Hoyt: http://bit.ly/3Zdamyv use code CAM for 10% off

Sig Sauer: https://www.sigsauer.com/ use code CAM10 for 10% off opticsKetone IQ: https://www.ketone.com/Cam use code CAM for 30% off your first subscription

Cameron McAdoo - American professional motocross and supercross racer for Kawasaki. He’s competed in major U.S. off-road motorcycle racing series such as the AMA Supercross and AMA Motocross Championships since turning pro in 2017.

In this episode, McAdoo dives into the mindset and resilience that fuel his success in Supercross. He reflects on his favorite races, tough track conditions, and lessons learned from moments like whiskey throttle mishaps and battling through injuries. McAdoo shares what it truly takes to win at the highest level.

This episode offers a powerful look at the grit, discipline, and mental toughness required to compete at the top of Supercross.

Follow Cameron:

https://www.instagram.com/cameronmcadoo 

Follow along:

Instagram: https://www.instagram.com/cameronrhanes

Twitter: https://twitter.com/cameronhanes

Facebook: https://www.facebook.com/camhanes/

Website: https://www.cameronhanes.com

Timestamps:

00:00:00 – McAdoo’s Favorite Races, Track Conditions, and Whiskey Throttle

00:11:26 – Seattle Results and Cameron’s Mindset During Riding

00:17:22 – Race Placement and What it Takes to Win

00:21:49 – Use of Time Between Races & the Importance of Visualization

00:27:00 – Being Present While Racing: Mental Engagement

00:33:12 – Elite Athletes and McAdoo’s Role Models

00:35:36 – McAdoo’s Dislocated Shoulder

00:37:15 – Appreciation for a Tough Childhood and Cam’s Sister

00:42:43 – Loretta Lynn Championships

00:48:07 – Going Pro as a Teenager

00:56:36 – Proving Ground: Signing a First Time Contract with Pro Circuit

01:01:52 – The “Ricky Carmichael Experience”

01:03:03 – What Makes a Good Race Start, Reaction Time, & Diet

01:09:37 – Pushing Past the Pain & Suffering in a Race

01:13:18 – Quitting is Never an Option, Patience, and Ownership During Racing

01:22:12 – Respect for the Other Riders Drive

01:25:29 – Personalities in Supercross

01:29:07 – The Rise of Supercross

01:31:05 – Cameron’s Pisgah & Bow Rack Experience

01:34:58 – F**k, Marry, Kill: Cycling, Running, and Fishing

01:36:32 – Developing a Mindset of Determination 

01:38:01 – Preparing for Fatherhood

01:41:29 – Flow State During Races

01:42:48 – Final Thoughts

Good Ranchers: https://www.goodranchers.com/ use code CAMERON for $25 off your first order

Thank you to our sponsors:

Sig Sauer: https://www.sigsauer.com/ use code CAM10 for 10% off optics

Ketone IQ: https://www.ketone.com/Cam use code CAM for 30% off your first subscription

Black Rifle Coffee: https://www.blackriflecoffee.com/ Use code KEEPHAMMERING for 10% your order

Montana Knife Company: https://www.montanaknifecompany.com/ Use code CAM for 10% off 

LMNT: Visit https://drinklmnt.com/cam for a free sample pack with any purchase

Join us for a new Sh*t Talkers Weekly podcast episode where we discuss Ai and robotics from the movie EX Machina, to the Grammys, politics, and the deeper questions shaping a corrupted world. Cam and James dig into controversial headlines, the intersection of sports and politics, and what it really means to be “good” in a world full of monsters. We also talk about perspective, the privilege of free time, running with Truett, and Cam’s goal to chase down a speed record.

Follow along:

Instagram: https://www.instagram.com/cameronrhanes

Twitter: https://twitter.com/cameronhanes

Facebook: https://www.facebook.com/camhanes/

Website: https://www.cameronhanes.com

Timestamps:

00:00:00 – Robot Movies, the Grammys, and a Corrupted World

00:10:01 – Epstein Files, Pizzagate, and a Corrupt Country

00:31:18 – Superbowl LX & the Involvement of Politics

00:35:31 – Having Conversations: Perceptions of Good People and the Monsters of this World

00:35:31 – Free Time is a Privilege 

00:46:23 – Running with Truett & Cam’s Goal to Beat the Fastest Marathon Record

00:59:00 – Final Thoughts

Thank you to our sponsors:

Montana Knife Company: https://www.montanaknifecompany.com/ Use code CAM for 10% off 

Hoyt: http://bit.ly/3Zdamyv use code CAM for 10% off

LMNT: Visit https://drinklmnt.com/cam for a free sample pack with any purchase

Grizzly Coolers: https://www.grizzlycoolers.com/ use code KEEPHAMMERING for 20% off

Sig Sauer: https://www.sigsauer.com/ use code CAM10 for 10% off optics

MTN OPS Supplements: https://mtnops.com/ Use code KEEPHAMMERING for 20% off

Chris Dudley - former NBA basketball player who played 16 seasons as a center, most notably with the Portland Trail Blazers and New York Knicks. After retiring from basketball, he transitioned into politics and ran as the Republican candidate for Governor of Oregon in 2010.

In this episode Cam and Chris talk about the stewardship of Oregon’s land, public safety, drugs and addiction, education, housing affordability, and Portland’s economic struggles, while emphasizing grassroots support, and leadership grounded in principles rather than political point-scoring. Chris reflects on discipline, passion, and lessons from an NBA career, closing with a discussion about Initiative Petition 28 - underscoring that meaningful change starts with informed participation and voting.

Follow along:

Instagram: https://www.instagram.com/cameronrhanes 

Twitter: https://twitter.com/cameronhanes 

Facebook: https://www.facebook.com/camhanes/ 

Website: https://www.cameronhanes.com 

Follow Chris:

https://www.instagram.com/dudley4oregon 

Timestamps:

00:00:00 – Stewards of the Land: Oregon

00:05:14 – Politics in Oregon: Safety, Drugs, and Addiction

00:09:18 – Fundraising, Grassroots Support, and Connecting with People

00:18:11 – An Objective to Make Oregon Better - Not Score Political Points

00:23:27 – Discipline with Kids, Low Expectations, and Oregon Education

00:29:06 – Trump's Support in Running for Governor

00:35:48 – Portland’s Economic Downfall: Affordable Housing & Addiction

00:44:50 – Appealing to Both Political Parties

00:49:32 – Balancing Environmental & Agricultural Protections

00:52:15 – Reaching People & Getting the Word Out to More People

00:55:02 – Why Oregon is Becoming Unaffordable for Middle Class Families

01:02:54 – Balancing Being a Strong Leader & Diplomatic

01:08:25 – Finding Passion & Purpose in Life & Playing for the NBA

01:20:49 – Playing at the NBA Finals in New York

01:23:10 – Oregon Initiative Petition 28 (IP28) 

01:30:37 – Final Thoughts: Your Vote Matters

Thank you to our sponsors:

Wild Alaskan Company: https://wildalaskancompany.com/cameron use code CAMERON for $35 off your first box

Grizzly Coolers: https://www.grizzlycoolers.com/ use code KEEPHAMMERING for 20% off

Ketone IQ: https://www.ketone.com/Cam use code CAM for 30% off your first subscription

MTN OPS Supplements: https://mtnops.com/ Use code KEEPHAMMERING for 20% off

Sig Sauer: https://www.sigsauer.com/ use code CAM10 for 10% off optics

Hoyt: http://bit.ly/3Zdamyv use code CAM for 10% off

Rachel Entrekin - American elite ultramarathon runner and physical therapist known for her remarkable performances in some of the world’s toughest long-distance trail races. 

Rachel joins the Keep Hammering Collective to talk about her path from a full-time job to life as a full-time athlete, balancing sponsorships, science, and the grit of mountain running. She opens up about overcoming an eating disorder, finding strength through lifting, embracing imperfections, and building a “bulletproof” life - on and off the trails. From Hardrock dreams and Courtney Dauwalter inspiration to pain caves, haters, and why speedwork is still the worst, this episode is honest, motivating, and unapologetically real.

Follow along:

Instagram: https://www.instagram.com/cameronrhanes 

Twitter: https://twitter.com/cameronhanes 

Facebook: https://www.facebook.com/camhanes/ 

Website: https://www.cameronhanes.com 

Follow Rachel:

https://www.instagram.com/rachel__entrekin/ 

Timestamps:

00:00:00 – Full Time Job to Full Time Athlete

00:07:14 – Rachel’s Sponsorships

00:15:10 – Dirtbag Runner with a Doctorate Degree

00:22:48 – Eating Disorder, Rehab, and Finding a Love for Mountain Running

00:36:29 – Learning How to Shoot a Bow & the Appreciation of Helping Others

00:48:17 – Spike Camp & Encouragement from Rachel

00:55:23 – Elevation & Gain in Running and Making an Impact

01:00:27 – A Mental Block with Lifting & Creating a Bullet Proof Life with Strength

01:04:18 – Who Inspires Rachel: Courtney Dauwalter

01:11:27 – People That Don’t Believe in You - Haters

01:17:51 – Goals for 2026

01:26:52 – Upcoming Opportunities

01:30:24 – Personalities in Running and the Inspiration of Imperfections

01:38:19 – Podcast Experiences and Learning from Others

01:43:08 – F**k, Marry, Kill: Hardrock, Western States, UTMB

01:44:19 – Is a 50k an Ultra Race?

01:46:50 – Rachel’s “Pain Cave” or “Filing” Cabinet” When Things Get Hard

01:50:01 – Who Rachel Would Switch Minds with During a Race

01:51:40 – Always Excited to Run … Unless it’s Speedwork

01:53:29 – The Power of Everything Going Wrong

01:57:54 – Final Thoughts and New Bow

Thank you to our sponsors:

https://cameronhanes.com/pages/sponsors