The Nathan Barry Show

What does it take to build a $100M company from scratch? That's what I wanted to find out when I sat down with Gannon Meyer. He's figured out how to turn social media attention into actual revenue. My guest today, Gannon, went from living with his girlfriend's mom to building a thriving business in just 12 months, and he credits a huge part of that transformation to what he shares in our conversation. We dive deep into his "free, segment, upsell" framework for converting Instagram followers into paying customers, and I even get a direct critique of my own content strategy. If you're looking to monetize your audience on Instagram, you won't want to miss Gannon's insights.
Timestamps:
00:00 Introduction
01:14 Converting Instagram attention into revenue
03:33 Client examples and creator income levels
06:47 The "Free, Segment, Upsell" funnel framework
08:39 Using open-ended questions for better segmentation
10:50 How ManyChat and AI interpret responses
13:12 Real-world example: Adrian's camera business
15:52 Good vs. bad open-ended questions
18:18 Crafting a CTA for your free content
22:00 Storytelling frameworks for strong retention
30:07 Maximizing engagement with Instagram Stories
33:22 The impact of CTAs on Instagram reach
35:01 Why comments are crucial for discoverability
44:19 The truth about views vs. revenue
47:55 Deep diving into solving problems for revenue
51:08 How Gannon's 'whiteboard' videos attract clients
53:22 Gannon's life transformation in 12 months
58:50 The realization: being willing to be wrong in public
1:04:15 The power of putting yourself out there
If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.
Learn more about the podcast: https://nathanbarry.com/show
Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com
Kit: https://www.kit.com
Follow Gannon:
Instagram: https://www.instagram.com/gannon.meyer
YouTube: https://www.youtube.com/@gannonmeyer
LinkedIn: https://www.linkedin.com/in/gannonmeyer
Featured in this episode:
Kit: https://www.kit.com
Highlights:
01:30 Gannon's approach to helping people sell their products
16:17 How to ask open-ended questions effectively
30:57 The PSA story framework for Instagram
46:12 Why high views don't always equal high revenue
59:57 The power of being willing to be wrong in public

Why did this founder fire himself from his own company? That's what I wanted to find out when I sat down with Steve Kamb, founder of Nerd Fitness. We've known each other for a long time, and I've watched him build an incredible audience and business. But then, to my surprise, he "fired" himself – twice! Steve shares the surprising truth about chasing growth, the pitfalls of wearing the wrong hat in your own business, and how he rediscovered his passion for writing. His journey is a powerful reminder that sometimes, the true path to fulfillment means stepping away from the very thing you've so diligently built.

Timestamps:
00:00 Introduction
01:10 Firing myself (twice!) from Nerd Fitness
05:37 The five years I spent in the wrong seat
07:20 The "If you're not growing, you're shrinking" myth
10:37 How I realized writing is what lights me up
12:55 When to double down on strengths vs. fix weaknesses
18:19 The curated "all I do is win" internet vs. real life
20:20 Sharing my failures: cancer, Google changing, divorce
23:09 The overwhelming positive response to vulnerability
24:06 How my book was born and evolved
30:17 My visit to the Museum of Failure
33:55 My PACT framework: Pause, Accept, Change, Try
40:22 Everything old is new again in content
49:00 The value of Craft + Commerce and community
56:14 Longevity in creative work: falling in love with the craft
1:02:43 How to Try Again: Where to find the book

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com
Kit: https://www.kit.com

Follow Steve:
How To Try Again (Book): https://howtotryagain.com
Instagram: https://www.instagram.com/stevekamb
LinkedIn: https://www.linkedin.com/in/stevekamb
YouTube: https://www.youtube.com/stevekamb
X: https://x.com/SteveKamb
Nerd Fitness: https://www.nerdfitness.com

Featured in this episode:
Kit: https://www.kit.com
How to Try Again: https://howtotryagain.com
Nerd Fitness: https://www.nerdfitness.com
The Museum of Failure: https://failuremuseum.com

Codifying your knowledge into intellectual property (IP) is a crucial step for scaling any business, but what my guest Mo Bunnell shared in this episode completely changed my perspective on how to do it and the incredible impact it can have. Mo, author of Give to Grow and founder of the Bundle Idea Group, has built an astonishing career training professionals at some of the world's most prestigious organizations. He walked me through the evolution of his IP, from humble beginnings to the sophisticated materials he uses today to secure multi-six-figure contracts. This isn't something he typically breaks down publicly, and I was genuinely surprised by the tangible examples and actionable steps he provided for transforming a service-based business into an IP-driven powerhouse.

Timestamps:
00:00 Introduction
02:29 Codifying your system in a weekend
05:07 From intuition to framework: creating IP
08:00 The evolution of training materials
11:20 Essential elements of effective IP
18:30 The economics of B2B and corporate clients
21:00 How to get your first pilot clients
26:00 Overcoming B2B objections
29:00 Translating B2C IP to B2B corporate world
31:00 Identifying high-leverage industries and roles
34:00 Lowering the bar on perfection for B2B
37:00 Lead magnets for decision-makers vs. users
41:40 Advanced lead magnet strategies
45:20 The power of public workshops
49:40 Scaling beyond yourself: travel and certification
52:45 Michael Hyatt's Business Accelerator growth
56:00 The annuity effect of corporate training

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com
Kit: https://www.kit.com

Follow Mo:
LinkedIn: https://www.linkedin.com/in/mobunnell
Bunnell Idea Group: https://bunnellideagroup.com
YouTube: https://www.youtube.com/channel/UCd0dvX8kfxF_MMz6IZT17kw
Give to Grow: https://bunnellideagroup.com/givetogrow

Featured in this episode:
Kit: https://www.kit.com
The Snowball System: How to Win More Business and Turn Customers into Raving Fans: https://www.amazon.com/Snowball-System-Business-Customers-Raving/dp/1640950343
Unreasonable Hospitality: https://www.amazon.com/Unreasonable-Hospitality-Remarkable-Giving-People/dp/0593418193

Highlights:
01:04 – How Mo started codifying his IP
04:08 – The power of IP to scale a business
11:22 – Four components of world-class IP
18:49 – The "this changes everything" B2B opportunity
37:04 – Lead magnets for buyers versus users
43:09 – James Clear's strategic review request
56:00 – The annuity model of B2B corporate training

I’ve always been fascinated by how some companies manage to create not just customers, but passionate communities who become true advocates. My guest today, Russell Brunson, has mastered this, building ClickFunnels to a staggering 100,000+ users *without any outside funding*. In our conversation, Russell broke down the exact framework he used to achieve this, a framework born from studying thousands of successful movements across history, politics, and even religion. If you've ever wondered how to inspire loyalty that goes beyond a simple transaction and transforms your audience into a committed tribe, this episode reveals the secrets to building a movement, not just a business.
Timestamps:
00:00 Introduction
02:16 Studying Successful Movements
03:30 From Educator to Movement Leader
04:58 The Three Core Elements of a Movement
06:25 The Attractive Character (The Guide)
07:05 The New Opportunity (Not Just an Improvement)
09:24 The Future-Based Cause
12:12 Universal Principles in Movements
13:17 The Power of Positioning
18:47 Crafting the New Opportunity
27:12 The Importance of Customer Alignment
28:16 Cutting Through the Noise with Your Message
33:23 The Power of Customer Stories
35:12 Why General Messaging Can Be More Powerful
46:17 Milestones and Awards for Motivation
50:50 Creating Belief and Encouraging Progress
52:33 Scaling with Progressive Achievement
59:55 Where to Learn More from Russell Brunson
If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.
Learn more about the podcast: https://nathanbarry.com/show
Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com
Kit: https://www.kit.com
Follow Russell:
Instagram: https://www.instagram.com/russellbrunson
Youtube: https://www.youtube.com/channel/UC2qUDKqTsz00csykCYgdLuA
LinkedIn: https://www.linkedin.com/in/russellbrunson
Facebook: https://www.facebook.com/russbrunson
X: https://x.com/russellbrunson
Website: https://russellbrunson.com
Featured in this episode:
Kit: https://www.kit.com
Expert Secrets: https://expertsecrets.com
ClickFunnels: https://www.clickfunnels.com
Highlights:
06:09 – Every Movement Needs a Guide
11:00 – The Power of a Future-Based Cause
24:50 – The Importance of Actively Choosing Your Dream Customer
47:50 – The Two Comma Club: Gamifying Entrepreneurial Success
57:20 – Why People Care More About a Plaque Than Money

Can you truly break through your own limitations and achieve what seems impossible? Today, I sit down with my friend Nir Eyal, the author of three bestselling books, including his latest, *Beyond Belief*, which just hit the New York Times bestseller list. Nir recently blew my mind when he told me he doesn't "believe in jet lag" after flying from Europe to Asia, and that was just the appetizer for our conversation. In his typical science-backed style, Nir reveals the surprising research behind why some people persist where others quit, and how our beliefs—not always our circumstances—are often the key to unlocking our full potential. He shares practical, data-driven strategies I'm already applying in my own life and creative work, and I think you will too.

Timestamps:
00:00 Introduction
01:26 Belief and Placebos
05:25 Why Placebo Effect is Getting Stronger
06:59 When Pain is Not Suffering
10:10 Hypnosedation and Unlocking Potential
15:35 Applying Beliefs to Creative Process
19:10 Chasing Happiness vs. Decreasing Suffering
21:47 Why Positive Thinking Can Be Harmful
26:34 Applying Belief-Shifting to Relationships
31:03 Changing Your Mind and Beliefs
35:35 Belief Problems, Not People Problems
37:25 High Expectations, Low Control Leads to Burnout
40:03 Internal vs. External Locus of Control
44:27 The Rat Experiment and Persistence
47:47 What's Next for Nir Eyal

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com
Kit: https://www.kit.com

Follow Nir:
Website: https://www.nirandfar.com
X: https://twitter.com/nireyal
LinkedIn: https://www.linkedin.com/in/nireyal
Beyond Belief: https://www.nirandfar.com/beyondbelief

Featured in this episode:
Kit: https://www.kit.com
Beyond Belief: https://www.nirandfar.com/beyondbelief

Highlights:
01:31 – How belief separates suffering from symptoms
06:17 – Why I don't want to hear about side effects
15:06 – How I stopped suffering in my creative process
25:29 – Visualizing how to deal with discomfort
30:39 – Who I become when I hold onto a belief
38:40 – Formula for burnout: high expectations, low control
44:45 – How a change in belief increased a rat's persistence