How I Went From 0 To $6M Million With Short-Form Content (Instagram Masterclass) | 103
In this episode, I sit down with Nicole Burke, founder of Gardenary, to unpack her dynamic strategy for building a 7-figure brand primarily through short-form visual content. Nicole shares exactly how she leverages Instagram to generate millions of views and drive revenue, all while embracing her identity as a business owner who leverages social media, not just an influencer. We dive deep into her content methodology, breaking down the essential categories of reels—entertain, educate, showcase, and invite—and how each contributes to a robust growth and sales funnel.Timestamps:00:00 Introduction02:11 Growing a Service Business with Instagram04:08 Scaling a Garden Design Business06:26 Transitioning to Digital and Diversifying Revenue08:24 The Showcasing Strategy: Content Creators & Authenticity10:04 Breaking Down Gardenary: Education, E-commerce, & Certification12:57 The Instagram Storefront Analogy16:26 Leveraging Algorithms: The Share Button's Power19:07 Educational Content: Answering FAQs & Tracking Saves22:31 Showcase Content: Inspiring with Results & Aspiration26:00 The "Invite": Making the Ask Effectively28:01 The Magic of Automation: From Comments to Conversions32:26 Free Ad Experimentation with Organic Content36:20 Crafting Engaging Content: Relatable Pain Points & Humor41:17 Nicole's Metrics for Content Success45:10 Instagram's Content Funnel: Reels, Posts, Carousels, Stories52:19 Stories for Direct Sales & Community Engagement56:51 Six Types of Videos Anyone Can Make1:02:13 The Face-to-Camera Hack: Conquering the Fear1:06:51 The Power of Documentary-Style VideoIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comFollow Nicole:Instagram: https://www.instagram.com/heynicoleburkeLinkedIn: https://www.linkedin.com/in/nicole-johnsey-burke-136628154Website: https://heynicoleburke.comGardenary's Instagram: https://www.instagram.com/gardenarycoGardenary's Website: https://www.gardenary.comFeatured in this episode:Kit: https://www.kit.comGardenary: https://www.gardenary.com
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How To Build a Million Dollar Business From Your Audience | 102
In this episode, I sit down with Eric Rhodes, DJ and content creator with over 3 million followers, to discuss how to monetize his massive audience beyond traditional events. Eric shares his journey from professional DJ to viral social media sensation and explores the challenges of earning revenue when much of his content features copyrighted music.We brainstorm two main paths for monetization: deepening engagement with music fans, and serving a specific niche of aspiring DJs. We dive into strategies for segmenting his audience, developing high-value lead magnets, and creating educational products like courses or masterminds, all while maintaining control over his time and balancing his passion for DJing with his family life.Timestamps:01:21 Eric's Social Media Following Breakdown03:00 The Start of Eric's Online Content Creation05:07 Key Factors in Eric's Rapid YouTube Growth08:44 The Importance of Feedback in Content Creation10:48 Using Negative Feedback for Improvement13:38 Eric's Current Business Revenue and Breakdown16:35 The Trade-offs of Reduced Travel and Events19:40 Segmenting the Audience: Fans vs. DJs27:07 The "Skill That Makes Money" Framework32:00 Strategies for Patreon Growth and Fan Engagement46:17 High-Ticket Offers and Masterminds54:10 Using Lead Magnets for DJ Audience Growth01:03:55 The Value of Packaging Knowledge into a Course01:10:15 Next Steps for Building a DJ Education BusinessIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comFollow Eric Rhodes:Instagram: https://www.instagram.com/djericrhodesWebsite: https://theericrhodes.comYouTube: https://www.youtube.com/channel/UCNqLnC4Mc6nGY1ad-aLxxqwTikTok: https://www.tiktok.com/@djericrhodesFeatured in this episode:Kit: https://www.kit.comAmpersand Studios: https://ampersandstudios.coPatreon: https://www.patreon.comSitePoint: https://www.sitepoint.comWhisper: https://github.com/openai/whisperChatGPT: https://chat.openai.com
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How Creators Can Use AI Voice Agents To Grow Their Business In 2026 | 101
In this episode, I sit down with Jay Singh, founder of Casper Studios, to explore how AI voice agents are transforming how we create, communicate, and collect information.We dive into how Jay helped Kit’s team automate workflows with voice-based AI, why voice will soon replace typing entirely, and how creators can use tools like Whisper Flow and ElevenLabs to turn ideas into finished content faster. Jay also gives a live demo, showing exactly how to build a working AI voice agent from scratch.Timestamps:00:00 Introduction01:10 Hitting a $2M run rate with AI implementation03:34 How Kit’s team uses AI to build internal tools05:11 Building an automation culture with AI education06:48 Why voice will replace typing09:21 The Apple example and how voice got good again12:16 Why speaking first creates more authentic content18:52 The power of transcripts as creative building blocks22:06 Using voice to collect team insights and automate discovery26:22 Live demo: building a working AI voice agent33:02 Setting guardrails and testing your AI agent40:24 How creators can integrate voice feedback loops47:48 How AI changes human interaction and trust50:01 Practical next steps for creators using voice54:15 Final takeaways and what’s next for Casper StudiosIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comFollow Jay:LinkedIn: https://www.linkedin.com/in/jaysingh10125X: https://x.com/JSingh_08Website: https://casperstudios.xyzFeatured in this episode:Casper Studios: https://casperstudios.xyzKit: https://www.kit.comElevenLabs: https://elevenlabs.ioWispr Flow: https://wisprflow.ai
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How To Uncover $100K In Hidden Profit (Business Masterclass) | 100
In this episode, I sit down with Jessica Miller, business strategist and founder of Jessica Miller Coaching, to uncover four keys that will help you unlock $100K in hidden profit inside your existing business.Jessica shares how to identify the “Hell Yes” offer that energizes you and your audience, simple add-ons and bundles that boost profit instantly, and how to reactivate past clients and turn referrals into a predictable growth system. We also dive into real client examples—from $80-an-hour coaches turning into $30K earners, to brick-and-mortar shops doubling revenue overnight.If you want to find the hidden money already inside your business, this episode is your roadmap.Timestamps:00:00 Introduction01:10 Jessica’s journey from pharmacist to business strategist04:11 Leaving corporate after a health crisis and starting over06:19 Why so many entrepreneurs struggle with profit08:21 The key to more profit is doing better, not more09:17 The first lever: creating your “Hell Yes” offer13:25 How pricing and positioning change everything17:16 Client example: the concert pianist who sold $30K in six weeks21:41 Turning a low-ticket membership into a $120K cohort program24:26 The second lever: add-ons and bundles30:29 How tiered pricing can 2–3x your income34:10 The third lever: reactivation—selling to warm leads again37:46 The candle bar business that grew 76% year-over-year43:10 The hidden cost of your energy and how to optimize it46:54 Capturing contact info to reactivate clients53:31 The fourth lever: referrals and the “plus one” SOP59:10 Building referral systems into your business01:03:00 Measuring results and optimizing every flywheel01:10:00 Jessica’s worksheet to uncover hidden profitIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comFollow Jessica:Jessica's Free Worksheet : https://jessicamillercoaching.com/nathanWebsite: https://www.jessicamillercoaching.comInstagram: https://www.instagram.com/jessicadioguardimillerLinkedIn: https://www.linkedin.com/in/jessica-miller-coaching-growth-consultantFeatured in this episode:Jessica's Free Worksheet : https://jessicamillercoaching.com/nathanJessica Miller Coaching: https://www.jessicamillercoaching.comKit: https://www.kit.com
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The Harsh Truth About Online Courses (And What Works Now) | 099
In this episode, I sit down with Erin Green, founder of Audacious Labs, to break down how to design a course that actually changes behavior.Erin spent 15 years inside agencies building programs for IKEA, Google, and Amazon before developing her framework for turning expertise into transformative learning experiences. We dive deep into what makes most courses flop, how to create real outcomes for students, and how to use AI to design and validate better programs faster.If you’re building a course or product that needs to deliver real results, this episode will show you exactly how to do it.Timestamps: 00:00 Introduction 02:45 Why most courses fail to create results 07:31 The five stages of Hook to Habit: Hook, Start, Build, Flow, Habit 11:22 Creating easy wins to build momentum 14:30 Feedback loops and building confidence 17:57 Flow and skill mastery 24:22 Using behavioral design to make learning stick 31:09 The power of pre-selling and running workshops 35:23 Designing your learning journey backwards 39:55 The importance of bad examples in learning 43:14 Why confidence comes before competence 47:32 Designing opportunities for practice and feedback 56:19 Using AI to organize and refine your ideas 01:04:37 Choosing the right platform and testing small 01:13:00 The biggest mistake course creators makeIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.comFollow Erin: LinkedIn: https://www.linkedin.com/in/er-green Website: https://www.audaciouslabs.ioFeatured in this episode: Audacious Labs: https://www.audaciouslabs.io Kit: https://www.kit.comHighlights: 09:12 – Why your competition isn’t other courses, it’s Netflix 14:30 – Building confidence through feedback loops 24:22 – Behavioral design tactics that make learning stick 56:19 – How to use AI to refine and structure your course ideas
As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses.
On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions.
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One of the things Nathan is passionate about is helping you create leverage.
Creator Flywheels let you create many copies of yourself so you don’t get bogged down with the little things in your business. Flywheels will help you reach a place where you can focus on revenue instead of busywork.
Tune in weekly for new episodes with ideas and tips for growing your business. You’ll hear discussions around building an audience, earning a living as a creator, and Nathan’s insights on scaling a software company to $100M.
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