The Nathan Barry Show

• The Harsh Truth About Online Courses (And What Works Now) | 099

  In this episode, I sit down with Erin Green, founder of Audacious Labs, to break down how to design a course that actually changes behavior.Erin spent 15 years inside agencies building programs for IKEA, Google, and Amazon before developing her framework for turning expertise into transformative learning experiences. We dive deep into what makes most courses flop, how to create real outcomes for students, and how to use AI to design and validate better programs faster.If you’re building a course or product that needs to deliver real results, this episode will show you exactly how to do it.Timestamps: 00:00 Introduction 02:45 Why most courses fail to create results 07:31 The five stages of Hook to Habit: Hook, Start, Build, Flow, Habit 11:22 Creating easy wins to build momentum 14:30 Feedback loops and building confidence 17:57 Flow and skill mastery 24:22 Using behavioral design to make learning stick 31:09 The power of pre-selling and running workshops 35:23 Designing your learning journey backwards 39:55 The importance of bad examples in learning 43:14 Why confidence comes before competence 47:32 Designing opportunities for practice and feedback 56:19 Using AI to organize and refine your ideas 01:04:37 Choosing the right platform and testing small 01:13:00 The biggest mistake course creators makeIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.comFollow Erin: LinkedIn: https://www.linkedin.com/in/er-green Website: https://www.audaciouslabs.ioFeatured in this episode: Audacious Labs: https://www.audaciouslabs.io Kit: https://www.kit.comHighlights: 09:12 – Why your competition isn’t other courses, it’s Netflix 14:30 – Building confidence through feedback loops 24:22 – Behavioral design tactics that make learning stick 56:19 – How to use AI to refine and structure your course ideas

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• What 16 Years Running a Creative Business Really Teaches You | 098

  In this special episode, I sit down with my friend Frannie Wilson to interview her for my new book "The Ladders of Wealth. We explore her journey of running Ampersand Studios for over 16 years and how she’s reinventing her business after buying out her longtime partner.Instead of having the conversation over a cup of coffee, we decided to record one in the studio instead. We dive into what it takes to scale an agency without burning out, why delegating fulfillment is critical, and how Frannie is using systems, subcontractors, and culture-building to position her team for growth. She shares lessons from managing people, creating replicable offers, and handling the challenges of sales, client retention, and leadership.If you’re navigating the leap from founder-doer to CEO—or building a creative agency that lasts—this episode is packed with insights.Timestamps:00:00 Introduction01:15 Frannie’s 16-year journey with Ampersand04:00 Buying out her business partner and reinventing07:05 Balancing recurring revenue and one-off projects10:30 Delegating fulfillment and avoiding bottlenecks13:55 Building systems and hiring contractors17:30 The role of values and culture in small teams22:10 Lessons from managing people and avoiding drama27:30 Productizing services vs. custom work33:00 Smarter hiring with test projects39:30 Landing and qualifying clients the right way52:30 Retaining clients and handling tough situations59:45 Final reflections and adviceIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comFollow Frannie:Instagram (personal): https://www.instagram.com/frannie_packLinkedIn: https://www.linkedin.com/in/frannie-wilsonAmpersand Studios (Instagram): https://www.instagram.com/ampersand_studiosAmpersand Studios (Website): https://ampersand-studios.comFeatured in this episode:Ampersand Studios (Instagram): https://www.instagram.com/ampersand_studiosAmpersand Studios: https://ampersand-studios.com/

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• How We're Growing An Agency To $1M (Use These Systems) | 097

  In this episode, I sit down with Lily Jones, founder of Educator Forever, for a coaching session to map out how she can scale her education business from $700K to $1M and beyond.We dive into Lily’s unique flywheel that connects training teachers with agency work, why she’s hitting a growth plateau, and how focusing on sales could unlock her next stage. Lily shares her journey from kindergarten teacher to entrepreneur, what she’s learned building two businesses in one, and how to prioritize growth without burning out.If you’re looking to evolve a multi-offer business without splitting your focus, this episode is a blueprint.Timestamps:00:00 Introduction01:17 Lily’s backstory and why she left the classroom04:43 From teacher to curriculum developer07:15 How free classes built her first audience10:26 Creating the Curriculum Development Foundations program13:19 Building a two-sided business: teachers and agency16:28 Mapping the Educator Forever flywheel19:35 Revenue growth23:05 Where the business plateaued and why26:31 Increasing project size and repeat contracts30:56 The case for hiring salespeople34:20 Finding focus by niching down in K–5 curriculum38:29 Exploring recurring and higher-paying projects42:18 Selling into schools as a future growth path46:55 Balancing opportunities with clear priorities50:12 Building a long-term roadmap to $1.5M+54:46 Takeaways and next stepsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comFollow Lily:Website: https://educatorforever.comInstagram: https://www.instagram.com/educatorforeverLinkedIn: https://www.linkedin.com/in/lily-jones-b940457bFeatured in this episode:Educator Forever: https://educatorforever.comEducator Forever Agency: https://educatorforeveragency.comKit: https://www.kit.com

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• Inside the $10M Strategy Every Creator Business Needs | 096

  In this episode, I sit down with Kristin Flanary, co-founder of the $1.2M Glaucomflecken brand, for a coaching session on how to scale to $10M by building systems, productized services, and new revenue streams.We dive into Kristin’s unique journey blending healthcare satire, advocacy, and entrepreneurship, and map out how to grow beyond skits and sponsorships into licensing, joint ventures, and an agency model. Kristin shares the challenges of balancing inbound opportunities, managing a lean team, and creating scalable offers that go beyond her and her husband’s personal involvement.If you want to see how to scale a creator business from seven to eight figures without losing focus, this episode is for you.Timestamps:00:00 Introduction02:05 Kristin’s backstory: medicine, family, and near-death experiences05:57 How comedy and satire became a business07:01 Growing to 1.2M revenue with skits, podcasts, and shows10:39 The big goal: scaling to $10M14:01 Breaking down all current revenue streams17:21 Skits as the foundation of the business20:59 Building a small but mighty team22:25 The dream hire: data and analytics24:22 Exploring licensing and education opportunities29:15 Managing inbound opportunities and “dreamer” ideas33:32 The problem with too many projects at once37:59 Sponsorships, keynotes, and cashflow challenges43:25 Why a productized service or agency model could scale48:55 Pricing tiers and the $3K vs $5K agency offer52:04 How licensing and agency ideas connect59:10 What the team would need to reach $1M in agency revenue01:03:29 Recap and key takeawaysIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comFollow Kristin & Glaucomflecken:Website: https://glaucomflecken.comInstagram: https://www.instagram.com/ladyglaucomfleckenLinkedIn: https://www.linkedin.com/in/ladyglaucomfleckenX: https://x.com/lglaucomfleckenPodcast: https://glaucomflecken.com/podcastFeatured in this episode:Glaucomflecken: https://glaucomflecken.comThe Glaucomflecken Podcast: https://glaucomflecken.com/podcastKit: https://www.kit.com

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• The Flywheel Concept That Will Change Your Business - In Just 24 Minutes | 095

  Creator Flywheels: https://creatorflywheels.comIn this episode, I share how creator flywheels can help you get greater results with less effort by turning scattered tasks into systems that compound over time.I break down the three laws of flywheels, how to design them for your business, and examples that took my own projects from stalled growth to unstoppable momentum.I also show how to measure and improve your flywheels with a simple weekly check-in, plus the exact flywheels that scaled Kit, my podcast, and top creators’ newsletters.If you’ve been stuck in chaos or linear processes, this episode will show you the path to compounding growth.Timestamps:00:00 Introduction01:00 The three ways of running a business: scattered, linear, flywheel02:43 The three laws of flywheels: flow, ease, growth04:37 The Million Subscriber Flywheel (Sahil Bloom case study)07:29 How sponsorships and reinvestment compound growth10:02 How to measure flywheels in 15 minutes a week13:04 The Direct Sales Flywheel that scaled Kit16:23 Why concierge migrations unlocked growth17:43 Real-world flywheels and compounding effort18:21 The Podcast Production Flywheel20:57 Fixing friction with tools and teleprompters21:59 The five steps to building your own flywheel23:40 Enrollment info for Creator Flywheels courseIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comFeatured in this episode:Creator Flywheels: https://creatorflywheels.comKit: https://www.kit.comCreator Network: http://creatornetwork.comSparkLoop: https://www.sparkloop.appSahil Bloom: https://www.sahilbloom.comIn this episode, I share how creator flywheels can help you get greater results with less effort by turning scattered tasks into systems that compound over time.I break down the three laws of flywheels, how to design them for your business, and examples that took my own projects from stalled growth to unstoppable momentum.I also show how to measure and improve your flywheels with a simple weekly check-in, plus the exact flywheels that scaled Kit, my podcast, and top creators’ newsletters.If you’ve been stuck in chaos or linear processes, this episode will show you the path to compounding growth.Timestamps:00:00 Introduction01:00 The three ways of running a business: scattered, linear, flywheel02:43 The three laws of flywheels: flow, ease, growth04:37 The Million Subscriber Flywheel (Sahil Bloom case study)07:29 How sponsorships and reinvestment compound growth10:02 How to measure flywheels in 15 minutes a week13:04 The Direct Sales Flywheel that scaled Kit16:23 Why concierge migrations unlocked growth17:43 Real-world flywheels and compounding effort18:21 The Podcast Production Flywheel20:57 Fixing friction with tools and teleprompters21:59 The five steps to building your own flywheel23:40 Enrollment info for Creator Flywheels courseIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comFeatured in this episode:Creator Flywheels Course: https://creatorflywheels.comKit: https://www.kit.comCreator Network: http://creatornetwork.comSparkLoop: https://www.sparkloop.appSahil Bloom: https://www.sahilbloom.com

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