The Cyber Security Matters Podcast

In this episode of Cyber Security Matters, hosts Harry Baldwin and Matt Rose are joined by Liz Drysdale, Chief Marketing Officer at Outpost24, to explore what makes cybersecurity marketing different, why trust sits at the centre of the buying journey, and how marketing teams can stand out in an increasingly crowded security market.

Liz shares lessons from more than 25 years of international marketing experience and her work across cybersecurity companies including CyberArk, BeyondTrust and SentinelOne. She discusses building brands across different cultures, the balance between global consistency and local relevance, and how she approached refreshing the Specops brand after joining Outpost24.

Key Topics Covered:
• Cybersecurity marketing is a journey of trust - Why trust is central to cybersecurity buying decisions.
• Building strong marketing teams - Liz's three key qualities: resilience, coachability and resourcefulness.
• Global vs local marketing - How to scale marketing while adapting to different cultures and markets.
• Standing out in a crowded cybersecurity market - Why the right message and channel matter more than simply being louder.
• AI and the future of marketing - Where AI adds value and where human expertise remains essential.
• The importance of curiosity - Liz's advice for anyone entering cybersecurity marketing.

About Liz Drysdale:
Liz Drysdale is Chief Marketing Officer at Outpost24, where she leads global brand strategy, market expansion and customer engagement across the company's exposure management and identity security portfolio. She has more than 25 years of international marketing experience, including extensive experience in cybersecurity, and previously held senior marketing leadership roles at CyberArk, BeyondTrust and SentinelOne.
Outpost24 describes itself as a global cybersecurity provider focused on exposure management and identity and access management, helping more than 3,000 organisations identify, manage and reduce cyber risk across digital and human attack surfaces.
This episode is brought to you by neuco.

In episode 79 of Cyber Security Matters, hosts Harry Baldwin and Matt Rose are joined by Aimée Roerink, Chief Marketing Officer at Detectify, for a wide-ranging discussion on cybersecurity, marketing, AI and the growing complexity facing modern security teams. Aimée offers a different perspective on the industry focused on customer value, clarity, commercial outcomes and the importance of translating complex technology into something people can actually understand and use.

This fascinating conversation explores why businesses can end up with “scaling confusion” when they add more people, processes, channels and technology without first establishing clarity. Aimée discusses the dangers of buying cybersecurity tools because of fear of missing out, why AI should be treated as a means to solve a real problem rather than a reason to buy another platform, and what the rise of shadow AI can reveal about the environments employees are working in.

Key Topics Covered
• Clarity over complexity: Why Aimée says clarity matters more than skill, and how organisations can scale confusion without clear problems, priorities or value propositions.
• Alignment beats local optimisation: How strong individual teams can still slow the wider business when they optimise towards different priorities, channels or value propositions.
• Building teams that can thrive: The value of curiosity, drive, ownership, commercial judgement and low ego, plus a willingness to challenge without becoming territorial.
• The changing role of marketing: Why marketing now reaches beyond lead generation into positioning, market selection, sales effectiveness, retention, pricing and revenue.
• The human advantage in an AI world: Why judgement, customer insight, creativity, credibility and trust become more valuable as AI handles routine execution.
• What Detectify does: How Detectify helps organisations understand their attack surface and find exploitable vulnerabilities through payload-based testing, security research, ethical hackers and AI.
• Cybersecurity FOMO and tool sprawl: Why organisations buy fashionable tools without accounting for integrations, training, governance, maintenance and ownership.
• Buy less, simplify more: Why a new security tool should replace, simplify or meaningfully improve something, not just add another layer.
• Marketing AI without the hype: Why AI messaging should start with the customer problem, not the technology, and focus on what Alfred AI enables.
• Shadow AI as a symptom: How unauthorised AI use can point to slow processes, unclear policies and inefficient workflows, not just poor employee behaviour.
• Creating practical security cultures: Why secure behaviour should be built into everyday workflows so the safe option is also the clear and practical one.
• Making it safe to admit mistakes: Why blame makes people hide errors, and why teams need a culture where issues can be reported quickly.
• Advice for entering cybersecurity: Challenge what you see, understand what companies really do, and choose work that aligns with your values.

About Aimée Roerink
Aimée Roerink is the Chief Marketing Officer at Detectify, where she leads the company's marketing and commercial positioning.
Aimée came into cybersecurity from a commercial leadership background rather than as a security practitioner. Across her career, she has focused on understanding complex markets, identifying where businesses can create customer value and building teams and commercial systems that turn strong products into sustainable growth. In the episode, she explains that what attracted her to cybersecurity was the combination of an urgent customer problem, sophisticated technology and an industry where trust is particularly important.

Episode created by neuco
neuco is a global specialist recruitment and executive search firm supporting companies across cyber security, satellite, space and defence, and media and sports technology with hiring and talent solutions.

In episode 78 of Cyber Security Matters, hosts Matt Rose and Harry Baldwin are joined by Lee Sult, Chief Investigator at Binalyze, for a fascinating discussion on the realities of modern incident response and the evolving role of cybersecurity investigators.

Drawing on a career that spans law enforcement, digital forensics, incident response, entrepreneurship and product development, Lee explains why understanding attackers is just as important as understanding technology, and why incident response must evolve as cyber threats become faster, more sophisticated and increasingly AI-assisted.

The conversation explores Lee's journey from investigating cybercrime within law enforcement to leading investigations into some of the world's most complex cyber incidents, before diving into how Binalyze is helping democratize digital forensics for security teams worldwide. Along the way, Lee shares practical frameworks for incident response, explains why evidence collection remains one of cybersecurity's hardest problems, and offers candid advice for aspiring investigators looking to build successful careers in the industry.

Key Topics Covered
● From law enforcement to cybersecurity: How Lee's early experience as a police dispatcher and digital forensic investigator shaped his perspective on incident response and crisis management.
● Thinking like an investigator: Why curiosity, authenticity and understanding attacker behaviour are the most valuable qualities for anyone pursuing a career in incident response.
● Democratizing digital forensics: How Binalyze is making enterprise-grade investigations accessible beyond elite incident response teams by simplifying evidence collection and forensic analysis.
● The four questions every investigation must answer: Lee's practical framework for determining whether attackers remain in an environment, identifying affected systems, understanding initial compromise and assessing data exposure.
● AI as a force multiplier for attackers: Why artificial intelligence isn't necessarily creating more sophisticated attacks, but dramatically lowering the barrier to entry for less experienced threat actors.
● Using AI responsibly in cyber defense: Where AI genuinely accelerates investigations, where human expertise remains essential, and why accountability can never be delegated to machines.
● Why organisations over-invest in prevention: How the industry's focus on detection and prevention has left many organisations underprepared for responding effectively when attacks inevitably succeed.
● Building high-performing security teams: The importance of diversity of thought, mentoring future leaders and creating environments where curiosity drives innovation.
● Breaking into cybersecurity in 2026: Lee's practical advice on building a home lab, showcasing technical ability and demonstrating genuine passion to stand out during the hiring process.

About Lee Sult
Lee Sult is the Chief Investigator at Binalyze, where he helps organisations improve their incident response capabilities through scalable digital forensics and investigative technology. His career began in law enforcement, where he worked in digital forensics before moving into incident response, ultimately spending more than a decade investigating some of the world's most complex cyber incidents. Along the way, Lee has held roles spanning consulting, product development and entrepreneurship, including serving as a founding Forward Deployed Security Engineer at Palantir and co-founding Huirangi. Today, his focus is on helping organisations investigate cyber incidents faster, empowering security teams with better forensic capabilities, and making advanced incident response accessible beyond specialist experts.

This episode is brought to you by neuco.

In episode 77 of the Cyber SecurityMatters podcast, hosts Matt Rose and Harry Baldwin sit down with Scott Gainey, Chief Marketing Officer at Checkmarx, for a wide-ranging conversation on marketing transformation, leadership, and the seismic shift AI is forcing onapplication security. With nearly three decades leading marketing at companies like Cisco, Palo Alto Networks and SentinelOne, Scott brings a rare blend of go-to-market craft and deep security-category expertise and a clear-eyed viewof why AppSec has suddenly become one of the most urgent problems in cyber.
Key topics covered:
How Scott fell into security, marketing, and leadership, none of which he originally set out to do
The leadership lessons that shaped him: Chris Young, West Point's Thayer program, and ROI rigour under private-equity ownership at KKR
Why conference marketing is won before the event, not on the show floor
The "go local" community trend emerging alongside the big conferences
How the CMO role has changed: AI, frontier models, and a buying committee that's - 70% through its decision before sales is involved
What separates great marketers: intellectual curiosity, self-drive, and field credibility
The biggest shift in application security: AI's "two-front problem": more code and more vulnerabilities on one side, adversaries weaponising those same models on the other
What Checkmarx does, and why deterministic and probabilistic (AI) scanning need to work together
Career advice for anyone entering cybersecurity

Guest bio:
Scott Gainey is Chief Marketing Officer at Checkmarx, the application security company. He brings over twodecades of marketing leadership across Palo Alto Networks, SentinelOne, Cisco Security, NetApp and Nile, and has studied leadership at Stanford GSB and West Point's Thayer Leadership Development Group. Connect with Scott on LinkedIn
About neuco: 
neuco is a Global Specialist Recruitment and Executive Search firm based in Brighton, UK. We help recruit for mid-seniorhard-to-fill roles in Cyber Security, Satellite, Space & Defence and Media & Sports Technology sectors. If hiring or talent is on the radar now or in the future, get in touch for an initial conversation today via hello@neuco-group.com.

In episode EP 76 of Cyber Security Matters, hosts Harry Baldwin and Matt Rose are joined by Matthew Holland, Founder and CEO of Field Effect, for a masterclass in building mission-driven cybersecurity companies. Matt takes us from his early days at Canada's Communications Security Establishment (CSE), where a summer job turned into a seven-year career in Tailored Access Operations, through co-founding and selling Linchpin Labs to L3 Harris, to his current mission: making enterprise-grade managed detection and response (MDR) accessible and affordable to small and medium-sized businesses.

The conversation explores what it takes to compete against billion-dollar incumbents with a team of 165, why small high-performing teams consistently outperform bureaucratic giants, and the real story behind AI in cybersecurity - separating genuine innovation from marketing hype. Matt shares hard-won lessons on customer focus, the power of consistency across a 25-year career, and why solving "insanely hard problems" is both the challenge and the reward of entrepreneurship.

Key Topics Covered:
• From PhD plans to CSE: How a summer job at Canada's Communications Security Establishment changed Matt's career trajectory and introduced him to operating system internals and intelligence tradecraft
• The Matrix generation: Early 2000s security research, breaking security boundaries, and building deep technical expertise before Google existed
• The power of small teams: Why focus, mission-driven culture, and removing barriers consistently beat bureaucracy and layers of management
• Building Linchpin Labs: Co-founding and scaling a privatised intelligence company, the "beer and pizza problem-solving method," and competing against Lockheed Martin and British Aerospace
• Field Effect's mission: Making enterprise-grade MDR accessible and affordable to SMBs and mid-market organisations — "an insanely hard problem"
• Competing with giants: Strategic lessons from going up against NSA, multi-billion dollar defence contractors, and today's trillion-dollar cybersecurity vendors

About Matthew Holland:
Matthew Holland is the Founder and CEO of Field Effect, a Canadian cybersecurity company headquartered in Ottawa that delivers managed detection and response (MDR) services to small and medium-sized businesses and mid-market organisations. Matt's career began at the Communications Security Establishment (CSE), Canada's national cryptologic agency, where he spent seven years in the Tailored Access Operations Group as a leading security researcher specialising in intelligence tradecraft and technology for top-secret Five Eyes projects.

In 2007, Matt co-founded Linchpin Labs, growing it into a leader in the privatised intelligence industry before its acquisition by L3 Harris in 2018. Throughout his career, Matt has built a reputation for tackling complex technical challenges, competing successfully against much larger competitors, and building high-performing teams united by mission focus and work ethic. Today, Field Effect operates with approximately 165 employees, delivering enterprise-grade cybersecurity to underserved markets at scale.

About neuco:
neuco is a global specialist recruitment and executive search firm, helping organisations find senior and specialist talent across Satellite, Space & Defence; Media & Sports Technology; and Cyber Security. Find out more at www.neuco-group.com, or explore our Cyber Security sector.