Discussions about art and the creative process. New episodes every other week. Links To Everything: Video Version of The Podcast: https://geni.us/StudioSession...
34. Price Your Work Based on the Value You Create Part 2
In our continued conversation on value, we explore how successful business transformations require systematically analyzing operational challenges and demand willingness to make significant investments in solutions, even when costly. The importance of seeing strategic improvements as investments rather than expenses emerges as a central theme, supported by data-driven decision-making.We examine how this mindset applies to service businesses, particularly in value-based pricing models. The discussion highlights the effectiveness of tiered pricing options that solve core problems while offering premium value additions. This approach helps shift client perspectives from cost-focused to value-focused, much like how operational investments can drive long-term business success.The conversation reveals how focusing on efficiency without sacrificing quality can lead to improved customer satisfaction and profitability. This balance of streamlining operations while maintaining core brand value demonstrates how strategic thinking and value creation can transform business performance across various sectors. -Ai If you enjoyed this episode, please consider giving us a rating and/or a review. We read and appreciate all of them. Thanks for listening, and we'll see you in the next episode. Links To Everything: Video Version of The Podcast: https://geni.us/StudioSessionsYT Matt’s YouTube Channel: https://geni.us/MatthewOBrienYT Matt’s 2nd Channel: https://geni.us/PhotoVideosYT Alex’s YouTube Channel: https://geni.us/AlexCarterYT Matt’s Instagram: https://geni.us/MatthewIG Alex’s Instagram: https://geni.us/AlexIG
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33. Price Your Work Based On The Value You Create: Part 1
We break down how to charge higher rates based on the value you create rather than just time and materials. The conversation covers real examples of value-based pricing and pricing strategy, including how to qualify clients, set price anchors, and identify which projects are worth taking on. Throughout part one, we explore why most freelancers and agencies default to commodity pricing and how to shift away from it.We discuss the importance of expertise in value-based pricing and when to walk away from projects that aren't a good fit. Using examples from video production to woodworking, we look at how different businesses and industries approach pricing models and what it takes to successfully charge premium rates as a creative professional.We also dive into client relationships and what it means to be a true expert versus just a service provider. From marketing directors to business owners, understanding who you're talking to and their relationship to the problem you're solving is crucial for implementing value-based pricing in your business. -Ai If you enjoyed this episode, please consider giving us a rating and/or a review. We read and appreciate all of them. Thanks for listening, and we'll see you in the next episode. Links To Everything: Video Version of The Podcast: https://geni.us/StudioSessionsYT Matt’s YouTube Channel: https://geni.us/MatthewOBrienYT Matt’s 2nd Channel: https://geni.us/PhotoVideosYT Alex’s YouTube Channel: https://geni.us/AlexCarterYT Matt’s Instagram: https://geni.us/MatthewIG Alex’s Instagram: https://geni.us/AlexIG
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32. Finding Authenticity Amidst Cultural Noise and Pressure
We explore Matt's newly remodeled studio space, which serves as a backdrop for a deeper discussion about authenticity in creative work and spaces. Through examining the contrast between Matt's structured professional background and his maximalist studio design, we delve into how personal spaces can reflect our true selves rather than external expectations.We also reflect on the era of "hustle culture", entrepreneurship, and content creation, examining how these movements influenced so many peoples creative journeys and decision-making. The conversation evolves into a discussion about the importance of making genuine choices in creative work and life, free from the pressure to signal status or conform to others' expectations. - Ai If you enjoyed this episode, please consider giving us a rating and/or a review. We read and appreciate all of them. Thanks for listening, and we'll see you in the next episode. Links To Everything: Video Version of The Podcast: https://geni.us/StudioSessionsYT Matt’s YouTube Channel: https://geni.us/MatthewOBrienYT Matt’s 2nd Channel: https://geni.us/PhotoVideosYT Alex’s YouTube Channel: https://geni.us/AlexCarterYT Matt’s Instagram: https://geni.us/MatthewIG Alex’s Instagram: https://geni.us/AlexIG
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31. Pressure, Art, and Dopamine: Navigating Modern Life
After an hour of discussion, we realized the recorder wasn't on. We regrouped and continued...We explored how pressure, despite its challenges, can drive personal growth when embraced. This led to a broader conversation about human connections that transcend age and cultural boundaries. We discussed how engaging in substantive conversations about life, art, and shared experiences can bridge generational gaps.Our talk shifted to the complexities of modern media consumption, from the appeal of quick entertainment to the immersive experience of watching classic films in theaters. We considered how repertory cinemas offer unique opportunities to engage with older movies. This prompted reflection on how our relationships with media have evolved over time, and the balance between engaging with thought-provoking art and enjoying lighter content.We delved into the nature of creativity, examining the fatigue that comes from intense creative work and its impact on our leisure choices. Throughout the conversation, we grappled with finding meaning in our entertainment, creative pursuits, and discussions. We kept returning to the idea that certain conversations and shared understandings seem to touch on timeless aspects of the human experience. -Ai If you enjoyed this episode, please consider giving us a rating and/or a review. We read and appreciate all of them. Thanks for listening, and we'll see you in the next episode. Links To Everything: Video Version of The Podcast: https://geni.us/StudioSessionsYT Matt’s YouTube Channel: https://geni.us/MatthewOBrienYT Matt’s 2nd Channel: https://geni.us/PhotoVideosYT Alex’s YouTube Channel: https://geni.us/AlexCarterYT Matt’s Instagram: https://geni.us/MatthewIG Alex’s Instagram: https://geni.us/AlexIG
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30. Objects with Soul: Exploring the Art of Everyday Things
We explore the changing nature of shared cultural experiences, from the era of must-see TV to today's fragmented media landscape. This led us to ponder the value of communal viewing experiences and how streaming platforms might evolve to foster more connection.We then dove into a fascinating discussion on design, art, and the objects that surround us. Inspired by Bruno Munari's book "Design as Art," we contemplated the intersection of form and function, the concept of "quintessence" in everyday items, and the importance of creating beautiful, purposeful objects. This naturally flowed into an examination of our own collections, particularly focusing on typewriters.We wrapped up by reflecting on the emotional connections we form with certain objects, whether due to their design, provenance, or the memories they evoke. We considered how surrounding ourselves with meaningful, well-crafted items can fuel creativity and spark joy in our daily lives. Ultimately, we celebrated the beauty found in both the cutting-edge and the vintage, recognizing that true artistry transcends time and medium. -AI If you enjoyed this episode, please consider giving us a rating and/or a review. We read and appreciate all of them. Thanks for listening, and we'll see you in the next episode. Links To Everything: Video Version of The Podcast: https://geni.us/StudioSessionsYT Matt’s YouTube Channel: https://geni.us/MatthewOBrienYT Matt’s 2nd Channel: https://geni.us/PhotoVideosYT Alex’s YouTube Channel: https://geni.us/AlexCarterYT Matt’s Instagram: https://geni.us/MatthewIG Alex’s Instagram: https://geni.us/AlexIG
Discussions about art and the creative process. New episodes every other week. Links To Everything: Video Version of The Podcast: https://geni.us/StudioSessionsYT Matt’s YouTube Channel: https://geni.us/MatthewOBrienYT Alex’s YouTube Channel: https://geni.us/AlexCarterYT Matt’s Instagram: https://geni.us/MatthewIG Alex’s Instagram: https://geni.us/AlexIG