Salesforce Posse Podcast

The week between Christmas and New Year is the most underrated window to pay down Salesforce technical debt. Fewer meetings. Quieter inbox. Bigger impact. In this episode, Andy (Andre van Kampen) and I share 7 focused clean-ups that de-risk your org and set you up for a faster 2025.
You’ll learn:
The silent killers of mature Salesforce orgs, and how to spot them quickly.

Why redesigning in Flow beats “lift-and-shift” every time.

A permissioning sweep that closes more gaps than any shiny tool.

A one-pager to brief your execs on debt without the jargon.

What happens when a marketing leader gives his team permission to fail and actually celebrates it?
In this episode of the Salesforce Posse Podcast, we sit down with Jon Dytor, Head of Digital Marketing at Close Brothers Asset Finance, who has quietly built one of the most data-driven, fearless marketing cultures in financial services.
Jon reveals how he connected Salesforce, Account Engagement and CRM Analytics to track every click from campaign to conversion, transforming marketing from a cost centre into a growth engine. But more importantly, he’s built a culture where experimentation is mandatory, where “failure” isn’t a dirty word, it’s how innovation happens.
We dive deep into:
✅ The fail-fast mindset that fuels Jon’s marketing team
✅ How Close Brothers turned 9 websites into one Experience Cloud powerhouse
✅ The dashboards and KPIs that finally united Marketing and Sales
✅ Why AI in marketing is both overhyped and underused, and where it’s truly powerful
✅ How to build psychological safety so your team can create, test and grow
This is not another fluffy marketing conversation. It’s an honest, strategic look inside how great marketers think, experiment, and lead.
If you’re in marketing, sales, or simply want to understand how to turn data and failure into success, this episode will change the way you see your campaigns forever.
🎧 Listen now: and don’t forget to subscribe for more unfiltered conversations with the people shaping the future of Salesforce, AI, and digital marketing.
#Salesforce #MarketingStrategy #DataDrivenMarketing #AI #SalesforcePossePodcast #JonDytor #MarketingLeadership #CloseBrothers #FailFast #DiaryOfACEOStyle

Most companies rush into AI pilots… and stall. Ronald Starreveld has spent 30+ years turning “good ideas” into enterprise-scale reality. In this candid chat we cover:
* The ONE question to ask before any AI spend
* Why industry-specific LLMs will change everything
How to measure ROI when the goalposts keep moving
Stream on Spotify or watch right here.
Hit 👍 if you learn something new!
#AIstrategy #EnergyTransition #SalesforcePosse

🎧 Episode overviewJoin Francis Pindar and a powerhouse panel of Dreamin’ organisers: Louise Lockie, Kerry Townsend, Todd Halfpenny and Jade Hawken, as they pull back the curtain on community‑led Salesforce events such as London’s Calling, now heading into its 10th‑anniversary edition on 6 June 2025. Expect honest advice, behind‑the‑scenes stories and a few laughs along the way.

⏱ What you’ll learn
00:00: Why community events beat corporate expos for real‑world learning
02:30 : The “plushie” problem: how Dreamin’ vibes differ from World Tour hype
05:45:  Content without the sales pitch: experts sharing hard‑won lessons
13:20: Nine tracks, 60+ sessions: building Europe’s largest Salesforce conference
19:40: First‑timer tips: networking, note‑taking and choosing sessions
25:00: Planning London’s Calling 2025: pushing creative boundaries for year 10
34:10: Can Dreamin’ events scale? Costs, sponsors and keeping tickets affordable
47:00: Crafting stand‑out talks: moving beyond slide decks
53:40:  How to start a Dreamin’ in your own region

🔗 Useful links
• Tickets: https://londonscalling.net• Podcast home & show notes: https://salesforceposse.com• Follow the panel on X/LinkedIn: @Radnip | @LouiseLockie | @KerryTownsend | @ToddHalfpenny | @JadeHawken
• Episode sponsor: Nintex DocGen; code‑free document generation for Salesforce.

💬 Join the conversation
Have you attended a community event? Drop your biggest takeaway, or the Dreamin’ you’d love to see, down in the comments.
👍 Like this video if you learned something new, subscribe for fortnightly Salesforce insights, and ring the bell so you never miss an episode.
#Salesforce #LondonsCalling #CommunityEvents #Dreamin #SalesforceAdmin #SalesforceDev #SalesforceArchitect

Curious about how to succeed on the Salesforce AppExchange?

💡 In this episode, we dive deep with Igor Stuyver, the creator of PDF Butler, a groundbreaking app that's transformed document generation for businesses. From his humble beginnings as an architect to becoming a successful app creator, Igor shares the struggles, strategies, and lessons learned while building a successful app for the Salesforce ecosystem.

🔍 Discover how he tackled challenges like speed optimization, gaining trust from customers, and passing Salesforce's tough security review. He also spills the secrets on how to stand out in a crowded market, innovate on existing ideas, and find the perfect moment to take the entrepreneurial leap.

💥 Whether you're a Salesforce professional, aspiring app creator, or just curious about the behind-the-scenes of app development, this conversation is packed with actionable insights. Don't miss out!

Visit www.SalesforcePosse.com to learn more