Retail Media Therapy

• EP31 – Xmas Special: Who's on Santa's naughty list?

  Welcome to EP31 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.In this special holiday episode, we ask the BIG questions:• Who’s on Santa’s naughty list in Retail Media?• What do you get the retail media network that has everything (hello Amazon and Walmart)• Are Colin and Viv being fired? Hosted on Acast. See acast.com/privacy for more information.

  --------  

  18:52

  --------

  18:52
• EP30 – Is Walmart really a retailer? How to use in store screens properly

  Welcome to EP30 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.In this episode:• Is Walmart really a retailer anymore and should your board stop thinking like a retailer?• We deep dive into the huge value of in store screens and how each screen location needs to be considered differently to give suppliers the best opportunities.• The latest from the Ascendant network event in London Hosted on Acast. See acast.com/privacy for more information.

  --------  

  23:12

  --------

  23:12
• EP29 – The Incrementality Myth and Winning With Media Agencies

  Welcome to EP29 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.In this episode:• The Incrementality Myth • Winning With Media AgenciesThe podcast unpacks why the retail media industry has become overly fixated on incrementality, arguing that while measurement matters, it shouldn’t overshadow broader brand objectives or practical decision-making. We then dives into how retail media networks can effectively work with agencies to unlock brand budgets, emphasizing the need for a clear USP, clean audience data, and a long-term engagement strategy. Hosted on Acast. See acast.com/privacy for more information.

  --------  

  24:01

  --------

  24:01
• EP28 – Atlas the Google Ads killer? What's a Retail Media Upfront?

  Welcome to EP28 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.In this episode:• Atlas Vs Google – Is the browser from ChatGPT a Google Ads killer?• Amazon no longer want to own shopping, they want to own advertising. That's the claim Viv makes as Colin explains what AWS RTB Fabric is• Media Upfronts are appearing more and more in the retail media world - what are they and why does every Hot Shot Retail Media Network need one? Hosted on Acast. See acast.com/privacy for more information.

  --------  

  18:45

  --------

  18:45
• EP27 – Is Open AI friend or foe? Are you doing Sponsored Search right?

  Welcome to EP27 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.This episode: OpenAI announces Instant Checkout partners – is it friend or foe to retail media networks?The Trade Desk’s online gamble – partnering with Koddi and GoPuff to make Sponsored Products available on its platform. On The Couch: Are you doing Sponsored Search right? JamesTaylor, CEO, Particular Audience – an AI-native retail media and personalisation company – joins us to discuss the nerdy world of relevance gradients and getting the balance between organic products and sponsored ads right for shoppers. Hosted on Acast. See acast.com/privacy for more information.

  --------  

  25:47

  --------

  25:47

Más podcasts de Arte

Podcasts a la moda de Arte

Acerca de Retail Media Therapy