Leonid Glazychev, Founder and CEO of Logrus IT on Using Custom Metrics to Improve Localization Project Outcomes
In this episode of MemoQ Talks, host Mark Shriner sits down with Leonid Glazychev, Founder and CEO of Logrus IT. The conversation delves deep into the critical topic of metrics in localization projects, with Glazychev challenging traditional approaches and advocating for customized, multi-dimensional evaluation methods. He emphasizes that there's no universal metric for success, and instead, companies should focus on understanding their specific needs, target audience, and the nuanced aspects of content quality such as accuracy, readability, and comprehensibility. The discussion explores how human evaluation plays a crucial role in assessing translation quality, particularly for complex content like game localization or technical documentation.Throughout the podcast, Glazychev and Shriner explore broader themes of continuous learning, technological adaptation, and the importance of curiosity in professional development. They discuss personal strategies for staying informed, the evolving landscape of technology, and touch on emerging areas like AI's impact on localization. The conversation is rich with insights, ranging from practical advice on selecting technology and measuring project success to philosophical reflections on maintaining intellectual curiosity and adaptability in a rapidly changing professional landscape.Logrus IThttps://www.logrusit.com/en
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How Technological Disruption is Reshaping Traditional Localization Roles
In this engaging episode of MemoQ Talks, host Mark Shriner brings together three seasoned localization experts with a combined experience of nearly 90 years in the industry: Alfredo de Almeida, who recently retired after 30 years in localization roles at Microsoft, Agustin Da Fieno Delucchi, Director of Globalization AI & Data Science at Microsoft, and Jorge Russos dos Santos, Instructor at the University of Washington. These long-time colleagues and friends, who first met in 1998 while working at Microsoft, share a deep understanding of the localization landscape and its technological evolution.The podcast focuses on a critical and timely topic: the impact of emerging technologies, particularly AI and large language models, on traditional localization jobs and roles. With backgrounds spanning translation, software localization, and project management, these industry veterans offer unique insights into technological disruptions they've witnessed throughout their careers.The conversation explores the nuanced relationship between technological innovation and human expertise, challenging the notion that new technologies will simply replace human workers. Instead, the guests suggest a more collaborative approach, emphasizing the continued importance of human verification and nuanced understanding in localization processes. Their discussion promises to provide listeners with a thoughtful, experienced perspective on navigating the rapidly changing technological landscape of the localization industry.
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Language as a Catalyst for Change -- with Lucio Bagnulo, Amnesty International
In episode #77 of memoQ talks, we sit down with Lucio Bagnulo, Head of Translation and Language Strategy at Amnesty International. Together, we explore what role language and translation can play in driving social change and supporting Amnesty’s global mission. Find out how Lucio's international journey inspired his leadership style, helped him become a better mentor, and even made him the Language Industry Person of the Year. Tune in for an inspiring conversation about language’s impact on the world!
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Fueling Productivity: How Localization Pros Integrate Fitness into Their Routines
In this episode of memoQ talks, we discuss how industry leaders in localization are using physical fitness and exercise to boost their productivity and resilience. Guests Rutsuko and Dylan share their journeys of incorporating running, strength training, yoga, and other activities into their daily routines - even while juggling demanding careers and family commitments. Rutsuko describes overcoming her initial dislike of running to become an avid runner and community group leader, highlighting the energy and mood benefits she experiences. Dylan gets creative by bringing his young daughters along on runs and using audiobooks to make the most of his workout time. Both guests emphasized the importance of finding enjoyable forms of exercise, building accountability through community support, and using technology to track progress. Their insights provide valuable tips for localization professionals looking to optimize their physical and mental well-being.
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Helping Companies to Grow and Scale, with Paul Barlow
This episode of memoQ talks features a conversation between host Mark Shriner and industry veteran Paul Barlow. Paul shares his extensive background in the localization industry, starting in Dublin in the early days of the field and transitioning to the LSP side in the late 1990s. He discusses his experience helping small and medium-sized LSPs scale their operations and sales, emphasizing the importance of challenging legacy processes and having a clear growth strategy.The discussion delves into the unique challenges faced by smaller LSPs compared to their larger counterparts. Paul provides examples of LSPs that successfully repositioned themselves by focusing on their top clients, automating lower-value work, and having difficult but necessary pricing conversations. The conversation also covers the role of sales processes, CRM systems, and the emerging applications of AI in localization, such as automated transcription and project management tools.Throughout the discussion, Paul and Mark share insights on building authentic relationships, attending industry events, and leveraging social selling. Paul also shares his upcoming plans, including potential speaking engagements and consulting work with various LSPs and organizations. The podcast provides valuable perspectives for localization professionals, particularly those at small and medium-sized LSPs, on driving growth and navigating the evolving industry landscape.Acorn West Growth Strategieshttps://awgs.ai/
On memoQ talks we talk with localization industry leaders about best practices and important lessons learned related to all areas of localization including leadership, technology, security, data protection, vendor management, operations, quality assurance, business development, sales, marketing, human resources and more! Join us as we talk to and learn from our colleagues and peers in the localization industry.
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