How to Get Content Creators to Play and Promote Your Game
Most gamers discover new titles through YouTube, Twitch and other social media platforms, but how do you get creators to talk about your game? This session breaks down actionable strategies for identifying the right influencers, reaching out effectively, and building lasting relationships. Learn how to time your efforts around key milestones to boost visibility and get noticed by the Steam algorithm.
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1:00:22
Marketing Secrets of Steam Next Fest
Marketing agency founder Michael Brown discusses the best way to optimize your marketing to ensure you get the maximum return on Steam Next Fest and the tips and tricks Vicarious uses to ensure momentum for their games.
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59:24
Indie Game Marketing Fundamentals
Professor Jim Huntley of USC Games will present fundamental marketingstrategies for interactive games, with a focus on indie games with limited budget sand resources, including some recommended tools and best practices.
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58:10
Playing the Wishlist Game
Steam wishlists are one of the most powerful tools available to game developers. This session, we'll break down everything you need to know about wishlists: what they are, why they matter, and how to effectively grow them before launch. You'll learn practical strategies for increasing your wishlist count, how wishlists signal interest to the Steam algorithm, and how they translate into actual sales.
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1:00:35
Going Rogue: How Community & Connections Can Stealth Market Your Projects
Going Rogue dives into the power of throwing what you know out the window and focusing on the organic opportunities that come with community management to drive your marketing. Learn tactics to building these connections, how to explore new ways to think of community management, and how it can create a buzz around your project. Smashing skulls with overt marketing is no longer the way - it's time to get stealthy about how we approach it so that it doesn't give players the ick.
Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
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