IndieGameBusiness®

In this episode of IndieGameBusiness, we’re joined by Junae Benne, Marketing Journalist at Benne Media Solutions, to talk about why community is the foundation of successful indie game marketing.

Junae breaks down how to build a community from the ground up, how community directly impacts visibility and sales, and why many struggling indie games overlook this critical piece. We’ll also discuss how small teams can market effectively on a limited budget, how to create a practical marketing roadmap, and when teams should actually begin their marketing efforts.

We also touch on insights from Nordic Game Conference, what to look for when hiring a marketing company, what developers should have prepared before seeking help, and how key PR moments like trailers, demos, and partnerships can amplify growth and long-term visibility.

If you want practical, realistic marketing guidance tailored for indie teams, this conversation delivers clear direction.

Follow Junae Benne:
Twitter: https://twitter.com/junaebenne
LinkedIn: https://linkedin.com/in/junaebennett
Facebook Gaming: https://fb.gg/junaebenne
Instagram: https://instagram.com/junaebenne
Bluesky: https://bsky.app/profile/junaebenne.bsky.social

#IndieGameBusiness #GameMarketing #IndieDev #CommunityBuilding #BenneMedia

Welcome to a new IndieGameBusiness segment: Fireside Chat. In this episode, Jay Powell sits down with Heather Chandler for a candid conversation about one of the biggest silent killers in game development: lack of production.

Too many teams focus only on “make the game” without building a real plan for how it gets finished, marketed, funded, and sustained. Jay and Heather break down what bad production looks like, why so many studios underestimate it, and how the absence of structure can derail even great ideas.

They’ll discuss:
• Why production is more than task tracking
• The risks of not having a roadmap beyond development
• How poor planning impacts funding, timelines, and team morale
• What studios should be thinking about before they ever write a line of code

If you’re building a studio or leading a team, this Fireside Chat will challenge you to think beyond just making the game and start building the business around it.

#IndieGameBusiness #FiresideChat #GameProduction #IndieDev #GameBusiness

This talk focuses on the most common mistakes teams make when building a pitch and how to avoid them. Based on real experiences reviewing and producing game projects, it explores why many pitches fail to communicate their true potential, not because the ideas are bad, but because they are poorly framed, unfocused, or disconnected from business and production realities.

Join Jay and Ivan for an inside look at what publishers and investors really look for in a pitch deck. Drawing on their experience reviewing countless submissions, they’ll break down the key elements that make a deck stand out and what may cause them to be overlooked. Walk away with practical insights to help your pitch rise above a crowded field.

Pitch decks shouldn’t feel like homework, they should feel like gameplay.
In this session, I break down how indie developers can Gamify their pitch decks and design decks that engage, guide, and convert investors, publishers, and partners using game design thinking.

Drawing from real indie pitching lessons, failed pitches, and successful iterations, I’ll show how to structure your deck like a player journey, with clear stakes, progression, and payoff.