30 Minutes to President's Club | No-Nonsense Sales
Armand Farrokh & Nick Cegelski

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- Most sales training programs are an absolute waste of time.
A trainer shows up, sprays a bunch of theoretical nonsense telling you to "sell the value", and then disappears. 48 hours later your team hasn't changed a damn thing.
That's why we built the 30MPC Enablement Program: Your Team’s Step-By-Step Path to President's Club.
Actionable Courses: We teach your reps literally any skill from cold calling to negotiation.
Tailored Playbooks: We partner with you to build out all of your company-specific playbooks.
Real-World Reinforcement: We provide the tools and management to make sure the training actually sticks.
Book your first training sprint → https://www.30mpc.com/course/team-training - You're losing deals before minute 10 because your discovery call feels like an interrogation or a demo.
In this episode, Jen Allen-Knuth breaks down her exact playbook, including:
📉 The 6 lethal discovery mistakes that make buyers lose respect for you—and how to fix them. 🎯 How to anchor your discovery to top-down CEO objectives instead of low-level pain points. 📋 The 7-step discovery flow that gets buyers to realize their status quo is too expensive to maintain.
You’re one step closer to President’s Club!:
📝 The Ultimate Multi-Threading and Selling to the C-Suite Report: https://hubs.ly/Q04rbRjx0
🏋 30MPC Training: https://www.30mpc.com/course/team-training
🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0
📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube - Most sellers burn great accounts by spamming the exact same pitch 14 times.
In this episode, Nick Cegelski and Armand Farrokh break down their exact playbook, including:
🔥The 10-to-14 touch multi-channel sequence that drives double-digit reply rates
🎯How to write 4-sentence cold emails using a single piece of research
📞The cold call opener and voicemail script that triples email reply rates
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You're one step closer to President's Club!
📦 Outbound Care Package: https://hubs.li/Q04qYFdF0
🏋 30MPC Training: https://www.30mpc.com/course/team-training
🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0
📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube - Burning through 20 meetings a week with zero revenue to show for it?
In this episode, Armand Farrokh breaks down their exact playbook, including:
🎯 How to define "The Slot" and purge low-intent deals from your pipeline.
🐉 The 3-Headed Hydra strategy to multi-thread directly to decision-makers.
🚗 How to run "Pimp My Ride" demos that show only what solves their specific pain.
You're one step closer to President's Club!
📦 Sales Leadership Care Package: https://hubs.li/Q04qnWYp0
🏋 30MPC Training: https://www.30mpc.com/course/team-training
🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0
📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube - Most sales processes are completely backward because they track what the seller does, not how the buyer actually makes decisions.
In this episode, Mark Kosoglow breaks down their exact playbook, including:
🚀Shifting from traditional meeting-based stages to a 5-stage psychological agreement framework that prevents late-stage deal stalls.
💡Deploying a "Problem Hypothesis" led discovery call that builds instant executive authority and forces buyers to expose their real gaps.
🔥Using reference calls and deep-dive demos fluidly across any stage to dismantle justification anxiety and consensus paralysis.
–
You're one step closer to President's Club!
🧱 How to build your own sales process: https://hubs.li/Q04q1XLV0
🏋 30MPC Training: https://www.30mpc.com/course/team-training
🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0
📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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Acerca de 30 Minutes to President's Club | No-Nonsense Sales
The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual.
30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including:
Prospecting: How to open conversations to triple your pipeline
Discovery: How to ask questions that uncover massive pain
Process: How to get big contracts over the line
Leadership: How to hire and train world class teams.
Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach).
Whether you're a seller listening to the (SELL) show or leader tuning into the (LEAD) show…
Get ready, you're going to President's Club.
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- Añadir radios y podcasts a favoritos
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- Carplay & Android Auto compatible
- Muchas otras funciones de la app

30 Minutes to President's Club | No-Nonsense Sales
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