Online Marketing Strategies Podcast Show

10 Ways to Make Working From Home More Productive Everyone wants to be more productive. How incredible would it be to wake up with a to-do list that you can actually do? Unfortunately, life happens and distractions get in the way of a day's fully checked off checklist. I'm guilty of starting out with good intentions and then falling prey to the dings of my email and the bright lights of my phone.  I took it upon myself to stop the madness and slowly started implementing these things one by one...and it actually worked. You don't have to apply this list all at once but if you can get to a place where you are doing most of these things most of the time, then you are well on your way to a more efficient day. Find movement every 60 minutes. Some studies recommend every 30 minutes, but if you are deep in your work, getting up for a walk when you're in peak creativity is just as counterproductive. I opt for a five-minute walk or stretch every 60 minutes. The quick break allows your brain to pause and rejuvenate. If you're in a slump and finding yourself checking your phone or hopping on social media too much, it's also a good indicator that you should take a movement break. Stop multi-tasking. I'll admit it, I'm still guilty of this one ,though studies have proved that you become extremely less productive when you do multiple things at once. It's just the fact of the matter. When your brain can stop jumping from idea to idea, you become more focused, clear, and determined. When I left my corporate job to start my own business, there was a definite stigma about home offices. Virtual receptionists, virtual office - many entrepreneurs did anything they could to make it seem they worked from a "real," not a home, office. Now, of course, having a home office no longer implies a lack of professionalism or success; in fact, some of the most successful people I know work from home.  What am I reading this week: Goals: How to Get Everything You Want-Faster Than You Ever Thought Possible By Brian Tracy Why do some people achieve all their goals while others simply dream of having a better life? Bestselling author Brian Tracy shows that the path from frustration to fulfillment has already been discovered. Hundreds of thousands—even millions—of men and women have started with nothing and achieved great success. Here Tracy presents the essential principles you need to know to make your dreams come true. Tracy presents a simple, powerful, and effective system for setting and achieving goals—a method that has been used by more than one million people to achieve extraordinary things. In this revised and expanded second edition he has added three new chapters addressing areas in which goals can be most rewarding but also the toughest to set and keep: finances, family, and health Using the twenty-one strategies Tracy outlines, you’ll be able to accomplish any goals you set for yourself—no matter how big. You’ll discover how to determine your own strengths, what you truly value in life, and what you really want to accomplish in the years ahead. Tracy shows how to build your self-esteem and self-confidence, approach every problem or obstacle effectively, overcome difficulties, respond to challenges, and continue forward toward your goals, no matter what happens. Most importantly, you’ll learn a system for achievement that you will use for the rest of your life. This book has been a life-saver for me. "Goals" have been a very important part of my life from my earliest years...but not called by that "name." I am beginning to understand from his book what a "goal" is and how to write one (or more) that puts fire in your belly to get what you want done actually accomplished. Listen to the full episode now :  

How Does Retargeting Work? Retargeting is a cookie-based technology that uses simple Javascript code to anonymously ‘follow’ your audience all over the Web. Here’s how it works: you place a small, unobtrusive piece of code on your website (this code is sometimes referred to as a pixel). The code, or pixel, is unnoticeable to your site visitors and won’t affect your site’s performance.   Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to people who have previously visited your site. Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. That’s why most marketers who use it see a higher ROI than from most other digital channels. Why cart abandonment happens: There are multiple reasons for users to not complete the checkout process. Following are some of them. Trouble during payment because of credit/debit card issue. Extra charges like shipping and taxes. Looking for coupons online to get a discount. Distracted by external sources. Bad internet connection. Waiting for approval of another person. Too long and complicated checkout process. Looking for product reviews. They don’t trust your site. It’s a high ticket item and they are still warming up to the purchase. Listen to the full episode now :  Books mentioned in this episode: The Compound Effect by Darren Hardy Darren  is today's preeminent Success Mentor having been a central business leader in the personal growth and success industry now for more than 20 years.   Darren led the rebirth of SUCCESS Magazine as its publisher and founding editor.   The New York Times and Wall Street Journal bestseller, based on the principle that little, everyday decisions will either take you to the life you desire or to disaster by default.   No gimmicks. No Hyperbole. No Magic Bullet. The Compound Effect is a distillation of the fundamental principles that have guided the most phenomenal achievements in business, relationships, and beyond. This easy-to-use, step-by-step operating system allows you to multiply your success, chart your progress, and achieve any desire. If you're serious about living an extraordinary life, use the power of The Compound Effect to create the success you want. You will find strategies including: How to win--every time! The No. 1 strategy to achieve any goal and triumph over any competitor, even if they're smarter, more talented or more experienced. Eradicating your bad habits (some you might be unaware of!) that are derailing your progress. The real, lasting keys to motivation--how to get yourself to do things you don't feel like doing. Capturing the elusive, awesome force of momentum. Catch this, and you'll be unstoppable. The acceleration secrets of super achievers. Do they have an unfair advantage? Yes they do, and now you can too! Listen to the full episode now :  

#74: How To Start An Online Business (Part 2) Online businesses can be some of the most profitable enterprises around. With low overheads and staff requirements, the potential to make money is huge. As the world population spends more of their hard-earned income online, the opportunity for entrepreneurs to build wealth from starting an online business is abundant. But many online start-ups fail, so how you can you differentiate yourself and make a success? As an entrepreneur, you know the number one rule of business is to go where the customer is. And that means you must build an effective online presence. With the boom of the Internet and social media has arisen a new category of entrepreneurship. An online business offers an unparalleled opportunity to run a business worldwide with only a laptop and an Internet connection. Starting and growing an online business, however, is easier said than done. You can’t escape it… no matter what business you’re in these days, you need to have an online presence to be successful. In every industry and in every niche, no matter what product you sell or service you provide… whether your business is bricks-and-mortar or completely on the Internet… prospects and customers need to be able to find you online. They’re already looking for you… so make sure you’re not “hiding.” As an entrepreneur, you know the number one rule of business is to go where the customer is. And that means you must build an effective online presence. The great news is that you don’t have to be a web marketing expert or programmer—or hire someone who is extremely expensive—to get noticed on the Internet and bring more people to your offline store or e-commerce storefront. There is a dangerous belief that the only way you can be successful is by committing your life to a nine to five career. It makes sense why you would believe that; you are told this by your parents, your teachers, your bosses. This is an outdated belief, and if you continue to live by it, you could wake up thirty years from now regretting how you spent your working days. If you’re still committed to that belief but dread going to work every day, then I wrote this for you. The world is starved for a new way: a new kind of leader, a new kind of business, and ultimately, a new kind of life.   David Ogilvy, CBE , (1911–1999) is often described as the "father of advertising." He founded New York agency Ogilvy & Mather in 1948, and his iconic campaigns include legendary adverts for Dove, Hathaway, Rolls Royce, and Guinness. Ogilvy's best-selling book Confessions of an Advertising Man is still one of the most popular books on advertising. The Unpublished David Ogilvy collects a career's worth of public and private communications—memos, letters, speeches, notes, and interviews—from the "Father of Advertising" and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than twenty-five years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors, "because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print." This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management, and creativity, presented in Ogilvy's trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule "it pays an agency to be imaginative and unorthodox." Listen to the full episode now :

How To Start An Online Business (Part 1) The playing field that you, the aspiring online marketer, stands upon is not level. It is stacked against you. Resistance (self-sabotage, procrastination, fear, arrogance, self-doubt) is inside you. No one inflicts it on you from outside. You bring it with you from birth. If you don’t believe me, look around at friends and family who have talent and ambition in spades... but are drinking, doping, abusing themselves and their loved ones, wasting their lives because they can’t get out of their own way and do the work they were put on this planet to do. Trust me: you will NEVER, NEVER achieve your dreams until you learn to recognise, confront, and overcome that voice in your head that is your own Resistance. Now the good news... You're not "wrong" if your head is your own worst enemy. You're not "weak." You're not "sick." Everybody experiences Resistance. Resistance is an objective force of nature, as immutable as gravity. There's no magic bullet. No hack, no trick, no tip, no class, no degree. But you, armed with the right knowledge and resolution, can acquire the self-motivation, self-discipline, and self-belief necessary to become a focused, mentally-tough working pro. Listen to the full episode now :

This week we fondly recall some over promoted products and technologies that utterly failed to live up to their hype... One Of Bill Gates' Favourite Case Studies In 1957, Ford released a car that flopped so spectacularly that it has become a timeless case study on how not to develop and launch a product. The Ford Edsel was supposed to be the new premiere car for middle-class Americans. Ford was so confident in the product that it pumped $US250 million into it. But instead of starting a revolution, the company lost $US350 million on the unattractive gas-guzzler. The very name " Edsel " became a popular symbol for a commercial failure. Ford spent millions on focus groups and surveys to come up with a car was ahead of its time, a virtual prototype of the befinned monsters that became popular in a decade later. Only one problem: the Edsel was incredibly ugly, with a front grill that looked as if the car had just sucked on a lemon. Here are some lessons from the failed launch that are still relevant today. Listen now! Resources mentioned in this episode: Seth Godin: This Is Marketing Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from  Permission Marketing  to  Purple Cow  to  Tribes  to  The Dip . Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run.  This is Marketing   offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve. Listen to the full episode now : p.s. Please subscribe over on iTunes . It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdair.com  and let me know your thoughts.   Listen to the full episode now >> ⠀⠀