Robin Himmels is Co-Founder & COO of the healthy food delivery company eatclever. Robin loves being in situations where he can explore the underlying mechanics of things, whether they are machines, processes, or products. Analysing and understanding how a certain ingredient in a recipe influences the taste does not just allow you to tweak the product, but also to develop new products. This insight holds value through all his interests in food, processes & technology.
This curiosity led him to found his first company, an affiliate business comprised of multiple couponing platforms. Understanding how consumers and employees behave and how they can be motivated was the reason he studied business psychology and e-business. After selling his first company he decided to combine his passion for food with his desire to build and develop products & businesses. As COO he leads & develops eatclevers teams in the areas of Partner Management, Product Development, Customer Support, and Logistics. He always looks for ways to further improve the way eatclever does things together with the individual team leads.
In this episode we talk with Robin about eatclevers beginnings, about feedback culture and how it led to the first business angel, how Tinder users matched with eatclevers meals and eventually became happy customers and much more.
#07 How to leverage WhatsApp Groups for Marketing
Pascal van Steen is Co-Founder of the Netherland based Growth Marketing Agency „Growth Spike“, Organizer of the Growth Hacker Talk in Amsterdam and Host of Blockchain Investor Summits. Pascal is obsessive about growth as well as fascinated by new technologies and the startups which create them. He is an expert in communicating the value of startups with the right audience and converting them into clients. Since big budgets aren't always available, Pascal implements an experiment driven growth process to maximize cost-effectiveness and subsequently help his clients grow. Pascal was formerly in Growth Marketing positions at Blockport, Greenhome and Prezi.
In this episode we talk with Pascal about his growth marketing recipes and learnings, discuss the amazing marketing success of Initiative Q (we are pretty sure you have heard about them especially last year) and much more. Amongst other things Pascal shares with us, how he and his co-founder reached out to crypto investors through WhatsApp groups.
#06 Growing from 70 to a 5000 people conference
Andy is a German serial entrepreneur. He is currently Founder and Managing Director of Ryte and Co-Founder & Host of the Founder Festival Bits & Pretzels and Co-Founder and Chairman of the performance marketing agency EPHNY.
Andy Bruckschlögl started his first business at the age of 12, selling backpacks on eBay. A year later he founded his first online shop. In order to promote the online store better, Andreas began to learn how to optimize websites for search engines. Four years later he started another online shop for fashion, which unfortunately failed due to the high return rate.
In 2008, Andy was hired as a super trainee by online marketing expert Marcus Tandler. With the merge to Tandler.Doerje.Partner, Andreas Bruckschlögl became Head of Inbound Marketing at age 21, taking responsibility for a team of 10 employees.
In July 2012 Andy co-founded Ryte (former OnPage.org) – an innovative software for website quality management and -optimization. Today, the bootstrapped company with 42 employees is generating over 3 million € in revenue and is being used by over 500.000 users worldwide.
Together with Dr. Bernd Storm van’s Gravesande, he started the first Bits & Pretzels event in September 2014 as a small and cozy founders breakfast. In only two years the event has grown rapidly to a 3-day festival taking place at Munich’s famous Oktoberfest with more than 5.000 attendees from around the world. Speakers at this year's event were academy award winning actor and tech investor Sir Kevin Spacey, Founder of Virgin-Group Sir Richard Branson, Airbnb Co-Founder and CTO Nathan Blecharczyk and many more.
In this episode we will talk with Andy about growing the founder festival Bits & Pretzels from 70 to 5000 attendees as well as growing Ryte's user base to over 500.000 users worldwide and the marketing tactics, which supported this growth.
#05 How to reach customers through Instagram
Adi Arezzini is co-founder and CEO of Teami Blends, a bootstrapped lifestyle brand centered around using all-natural, plant-based ingredients to help customers live happier, healthier lives. Teami’s product line ranges from wellness blends to tea-infused skincare.
From a young age, Adi was taught the benefits of holistic health and plant-based eating by her health conscious mother. At 19, Adi served as a combat trainer for the Israel Defense Force, and later, after returning home to Florida, qualified as a National Academy of Sports Medicine (NASM) certified personal trainer. After years of life in the army barracks, Adi realized her gut wasn’t functioning properly, due to a lack of access to quality nutrition. Despite trying different diets, supplements and more, nothing seemed to help with her lagging digestive system, inability to go to the bathroom and painful bloating.
Soon Adi began experimenting with loose leaf tea blends as a natural remedy. These high quality teas Adi made uncovered the root of her problem: an excess of toxins built up in her digestive tract. After realizing her “secret sauce” blend also solved similar digestion issues with her friends, Adi saw the potential and began looking to different varieties of tea to combat other common issues: fatigue, depleted immune system, stress and insomnia. Researching, creating, blending and sourcing these teas wasn’t just a passion for Adi, it became her purpose and, soon, her expertise.
At just 23, Adi created Teami in her mother’s bedroom. She saw Teami as a way to help people become healthier and happier, using teas to solve everyday issues. Today, Adi has since grown Teami Blends to a company with 55 people and to a lifestyle tea brand which includes tea-infused beauty oils and green tea mask + scrub.
Learn more about how to get from 0 to 1 Mio. followers on Instagram, how to deal with bad reviews and why Adi believes that micro influencers are great ambassadors of your company message and how much budget you should plan to work with influencers.
#04 The ingredients for amazing video content
Kim Dormann is co-founder and managing director of Redpinata, a Hamburg-based video production company for high-quality moving image content of all sizes. The North German media entrepreneur has learned the use of voice, emotions and feedback from the audience as a musician, the economic thinking for companies in his time as a foreign trade merchant. The graduate designer acquired his sense for aesthetics and his understanding for the design of communication during his studies as well as during his years as a web developer. Since 2010 he has been self-employed with Redpinata, one of the first video content creators worldwide, where he connects authentic media with brands and channels and helps to serve interaction and demand with relevant video formats. In this episode we will talk with Kim about the ingredients for a great video, underestimated video channels and more.