Startup Stories - Mixergy

Zapier used to be the software that connected all your other software. But it’s AI has become so powerful that people are using it to build software companies. Founder Wade Foster joined me to talk about and show how they’re building on it. Wade Foster is the co-founder and CEO of Zapier, the automation platform used by over 350,000 customers to connect more than 8,000 apps. He started Zapier in 2011 with just $1.2M in seed funding and grew it into a profitable company generating hundreds of millions in revenue. Today, Wade is leading Zapier’s evolution into AI-powered automation and agent-based workflows that help businesses move faster with fewer people. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

Helen Hastings wanted to create better accounting software. To figure out what to build, she had humans do the work. This is the story of how she created Quanta, the accounting software that’s taking on QuickBooks with a more modern human+software approach. Helen Hastings is the founder and CEO of Quanta, an AI-powered accounting platform built for modern software and services companies. Before Quanta, she was a software engineer at Affirm, where she specialized in building financial ledgers and systems of record. She’s also worked at Google and NerdWallet, bringing deep fintech and infrastructure experience to one of accounting’s hardest problems. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

Ben Tossell used to listen to Mixergy interviews as he hunted for a big idea to launch. Then he nailed it. MakerPad, an educational company for people who wanted to build using no code. It did so well that he sold it for life-changing money. Then he started coding. Because of AI. This is his story. Ben Tossell is the founder of Makerpad, the no-code education platform he sold to Zapier. Today he’s the Head of Developer Relations at Factory, where he helps shape the AI coding agent used by developers worldwide. When he’s not working, he’s hanging with his twins. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

Pepper is creating content for clients like Shopify, Adobe and Instacart. We’re talking hundreds of thousands of posts & videos. And this is content that leads to sales. In this interview, founder Anirudh Singla tell us how they do it by using AI and humans. Anirudh Singla is the founder and CEO of Pepper, a global content marketing platform that blends AI and human creativity to produce content at scale. What began as his side hustle on Upwork has grown into a company serving Fortune 500s —recently crossing $10M in annual recurring revenue. Pepper now operates across writing, design, video, and localization, helping brands drive measurable growth through AI-powered content systems. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

Ethan Smith runs Graphite, the SEO & AEO company that helps brands like Webflow show up on Google’s page one and ChatGPT’s first answer. This is how he does it Ethan Smith is the founder and CEO of Graphite, a growth and SEO firm that’s now pioneering Answer Engine Optimization—helping brands rank inside AI-generated responses. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint