254. Jewellery Classes Worth Travelling For - Join Us For Diplomas, Intensives, Masterclasses and Private Tuition in Brighton
In this special episode, Jessica Rose shares the exciting news about the opening of our brand-new sister school, Jewellers Academy Brighton. Located on the stunning south coast of England, this state-of-the-art jewellery training centre is now open for in-person workshops seven days a week. Whether you're based in the UK or abroad, this could be your opportunity to take your jewellery skills to the next level while investing in your business and yourself. With students already enrolling from the USA and Vietnam, this world-class training centre is quickly becoming a global destination for jewellers ready to learn, grow, and connect. Jessica, Anna Campbell and Sam Hudson talk through what’s on offer in 2025, including our popular 5-Day Intensives, Masterclasses, and our intensive Diploma courses designed with travelling makers in mind. Plus, discover why Brighton is the perfect creative coastal city to host your next jewellery adventure—and how it might be more accessible (and affordable) than you think. Want to explore the courses mentioned? Here are the links Diploma in Silver Jewellery - Summer Intensive Silver Jewellery - 5 Day Intensive Stone Setting - 5 day Intensive Tiara Wedding Ring Masterclass with April Dace Halo Set Ring Masterclass with Scott McIntyre Private Tuition Jewellers Academy Brighton Jewellers Academy Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook
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253. Creating Fine Jewellery - Advice from a Goldsmith with April Dace
In this episode of the Jewellers Academy Podcast, jeweller and tutor April Dace dives into the art and precision behind her Tiara Wedding Ring masterclass. With over a decade of experience in fine jewellery, April shares invaluable insights into bespoke design, stone setting, and how to craft bands that perfectly frame existing rings. From sketching with accuracy to selecting the right jewelry tools, she covers the must-know techniques and pricing strategies that help elevate both your work and your business. Whether you're new to jewellery making or deep into your journey, this episode is packed with practical advice on client communication, intuitive design, and growing your skills with confidence. Fancy learning from April? Check out the Tiara Wedding Ring Masterclass https://www.jewellersacademy.com/tiara-wedding-ring Save now with the Masterclass Bundle https://www.jewellersacademy.com/masterclass-bundle Learn more about April Dace https://www.aprildacejewellery.com/ Follow April on Instagram @aprildacejewellery Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook
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252. From Fine Art to Fret Saws: The Accidental Jewellery Journey of ‘I Am Acrylic’
If you love hearing how other jewellers found their way into the industry, this episode is for you! This week, Elin Horgan chats with Ruth and Brendan from I Am Acrylic, a duo who never planned to be jewellers but found themselves falling in love with the craft. Trained in fine art, they stumbled into jewellery-making after experimenting with acrylic scraps and a fret saw. What started as a creative experiment grew into a thriving business, with independent shops and even celebrities like Angelina Jolie and David Schwimmer snapping up their work. In this episode, they share their journey of hand-cutting every piece (despite the rise of laser cutting), the joys of selling at markets, and the power of connecting with fellow makers. They also discuss how running workshops helps them stay connected to their craft and community. If you’re inspired by real-life jewellery journeys, listen now to hear how I Am Acrylic built their business with creativity, passion, and a hands-on approach. I Am Acrylic on Instagram I Am Acrylic website Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook
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251. 10 Mistakes Jewellers Make with Their Pricing - with Jessica Rose
Pricing your jewellery correctly is one of the most important—and challenging—aspects of running a successful business. In this episode of the Jewellers Academy Podcast, Jess breaks down the 10 biggest pricing mistakes jewellers make and how to avoid them. From undercharging for your time to overlooking hidden costs, we cover the most common pitfalls that could be holding your business back. You’ll learn why comparing prices with competitors can be misleading, how discounting impacts your brand value, and why pricing is an ongoing process rather than a one-time decision. If you’re ready to take control of your pricing, increase your profits, and feel confident charging what your work is worth, this episode is for you. The 10 Mistakes - Summary Underestimating the cost of materials Not updating your prices regularly Undercharging for your own time Comparing yourself and your pricing to other jewellers Lowering your pricing to get sales Not accounting for all the extras e.g. hallmarking, packaging, postage etc Over discounting to attract sales Blaming yourself if you don’t get it right first time Using the same formulas for calculating selling direct to customers, wholesaling and fine jewellery Confidence and not taking action to get your pricing right Learn how to price your jewellery for selling directly to the customer, wholesale and fine jewellery in the FREE How to Price Your Jewellery for Profit Masterclass. Covering everything you need to know as well as spreadsheets that calculate your prices for you. Enrol now free: https://www.jewellersacademy.com/pricing Also mentioned in this episode: The Jewellery Business Starter Kit - perfect for you in your first year of business Jewellers Academy Brighton Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook
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250. SEO for Jewellers: How to Optimize Your Website with Aime Cox from Studio Cotton
In this week's episode, Kim Thomson chats with Aime Cox from Studio Cotton about her journey as an entrepreneur, the importance of passion in business, and how to make SEO accessible and engaging for small businesses. They discuss the power of SEO over social media, the significance of optimizing product descriptions, and leveraging trends for product collections. Aime also shares practical tips for enhancing online presence, including the importance of product descriptions, photography, and regular website updates. Takeaways SEO can be more effective than social media for conversions. Sharing expertise builds trust and community. Thorough product descriptions are crucial for SEO. Freely sharing knowledge can lead to business opportunities. Creating actionable content helps businesses grow. Focus on bite-sized content that makes an immediate impact. Avoid duplication in product descriptions to enhance SEO. Repetition of key phrases is essential for SEO success. Specificity in product descriptions is crucial for search visibility. Google reads all content, so ensure product descriptions are thorough. Investing time in blog posts can yield long-term benefits. Utilize existing content for social media and email marketing. Blogging can lead to significant traffic over time. Older blog posts can still drive new visitors. Local SEO is crucial for small businesses. Small steps can lead to significant improvements in online presence. If you are new to running a jewellery business or just about to start, check out The Jewellery Business Starter Kit. Covering how to set up. pricing for profit, marketing and more https://www.jewellersacademy.com/starter-kit Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook Find out more about Aime and Studio Cotton StudioCotton.co.uk Studio Cotton on Instragram
Jessica Rose is a serial jewellery business owner and the Founder of multi-award-winning London Jewellery School and Jewellers Academy. Having helped over a million people learn jewellery-making, she passionately believes anyone can have a successful business making and selling things they love. Each week, you'll hear tips, support and practical advice on how to launch your jewellery or handmade business as well as inspiring interviews.
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