Jewellers Academy Podcast

• 277. 15 Weeks to Christmas: The Jeweller’s Guide to a Profitable Season

  Christmas is the most profitable season for many jewellers, but it can also be the most overwhelming if you don’t plan ahead. With just 15 weeks to go, now is the time to get organised, take action, and set yourself up for success. That’s why we’ve started our weekly Jewellery Business Christmas Tips over on Instagram. Each week, Jess will be sharing something tangible and specific you can do for your jewellery business to stay on track. In this week’s episode of the podcast, Jessica Rose and Anna Campbell share practical strategies to help you: Maximise sales during the crucial final quarter Stay focused and avoid last-minute stress Build a profitable plan you can actually stick to You’ll learn: Why October and November should be selling months, not just making months How to create giftable versions of your core collection that customers love The importance of email marketing and consistent, simple content creation Ways to strengthen relationships with shops, galleries, and event organisers Pricing strategies to keep your business profitable, even as material costs rise Key dates (like Black Friday and last postage days) to map into your plan now Additionally, learn how to maintain a strong mindset, get community support, and stay consistent without burning out. Listen now and get your Christmas strategy started today because small, consistent steps over the next 15 weeks will make all the difference. Follow Along on Instagram If you’re not already following @jewellersacademy, go do that now! Jessica Rose is sharing a Christmas business tip every week (usually on a Friday). You can also find them saved in the Business Tips highlight on the profile. 👉 To watch a tip in full: long press on the video and tap “Watch full reel.” So far we’ve shared: 16 weeks to go: Check your pricing — precious metal prices have increased, so it’s time to review and raise your prices before you start selling. 15 weeks to go: Photographing your jewellery with your smartphone — a simple set-up to refresh your website with strong product photos. Get ready, plan ahead, and make this your most profitable Christmas yet!

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• 276. How to Keep Creating When Comparison Hits with Anna Campbell and Heidi Hinda Chadwick

  COMPARISON: FRIEND OR FOE? In this week’s episode of the Jewellers Academy Podcast, host Anna Campbell sits down with writer, storyteller, and trauma-informed artist and educator Heidi Hinda Chadwick to tackle a challenge every creative and entrepreneur faces: comparison. They explore the double-edged sword of comparison in the age of social media — how it can fuel inspiration, but also leave us feeling “not enough.” Anna and Heidi share personal stories and practical tools to help you shift your perspective and keep your creativity alive. IN THIS EPISODE, YOU’LL DISCOVER: Why comparison is so powerful in today’s hyper-connected world, and how to know when it’s serving you versus when it’s draining you. How to use jealousy as a “treasure map” to uncover what you really want in your creative or business journey. The three P’s of self-sabotage (perfectionism, people-pleasing, procrastination) and how to move beyond them. Simple practices to re-centre your confidence and joy. Why there’s no single path to success, and how collaboration and community can replace competition. How to ground yourself in your own growth and celebrate progress, instead of relying on external validation. This conversation is a reminder that while comparison is inevitable, it doesn’t have to hold you back. Instead, it can inspire, motivate, and reconnect you with your unique strengths — helping you build a creative practice and business that truly reflects you. FULL OF OURSELVES PODCAST If you enjoyed this conversation, check out the Full of Ourselves podcast for women in business, co-hosted by Anna and Heidi. Now in its third season, it covers topics including: Self-sabotage The hustle myth Overcoming the fear of mistakes Toxic productivity Handling criticism Managing your money mindset 👉 Search for Full of Ourselves wherever you listen. 👉 Website: https://www.fullofourselvespod.com/ 👉 Instagram: @fullofourselvespodcast ABOUT ANNA CAMPBELL Anna Campbell is the founder of The Good Girl Rebellion and the international bestselling author of Good Girl Rebellion (Rethink Press, 2025). She leads a cultural shift to dismantle “good girl” conditioning and replace it with bold, values-led leadership. With over a decade of experience supporting women entrepreneurs, she specialises in mindset, pricing, visibility, and self-leadership. Her background includes scaling a start-up from zero to seven figures, lecturing in psychology, and ICF-accredited coach training with Martha Beck. Anna is a sought-after speaker featured on BBC Radio, STV, The Scotsman, Huffington Post, and more. She also co-hosts the Full of Ourselves podcast. 👉 https://www.goodgirlrebellion.com/ 👉 Intagram @annaccampbell  ABOUT HEIDI HINDA CHADWICK Heidi Hinda Chadwick is a writer, life coach, and mentor who believes in expressing our creative genius. 👉 Website: https://www.heidihindachadwick.com/ 👉 Substack: https://heidihinda.substack.com/ 👉 Instagram: @heidihinda

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• 275. The Good Girl Rebellion: Building a Business That Works for You with Anna Campbell

  Do you ever feel like you’re great at supporting others but struggle when it comes to prioritising yourself and your own business? You’re not alone — and there are things you can do. This week on the Jewellers Academy Podcast, Jessica Rose chats with our part-time Community Manager Anna Campbell. Anna is a former psychology lecturer and author of the brand new book Good Girl Rebellion: Build the Business, Break the Rules, Be Limitless. The book is all about how women who identify with the “good girl” personality can grow businesses that align with who they really are — without burning out or trying to fit a model that doesn’t work for them. ANNA’S REBEL METHODOLOGY RESILIENT MINDSET Clear away overwhelm, indecision, and fear of criticism. Build confidence and growth. Mindset is the foundation of how we feel and how we build a business. EVERYDAY ACTION Find ways to get things done that actually work for you. If you’re used to prioritising everyone else, this helps you move your own business up the list. BOLD MARKETING Bold marketing is key to success at every stage of your business. This section focuses on stepping into the spotlight and learning to receive. EMPOWERED PRICING Change your money mindset, stop undercharging, and show up for yourself. This is about tackling limiting beliefs around money and charging fairly. LIBERATING RESULTS Create long-term change through small, manageable shifts. IN THIS EPISODE Jess and Anna explore why so many creatives and entrepreneurs struggle with self-prioritisation — and how we can break free from people-pleasing patterns to build businesses rooted in integrity, confidence, and self-care. If you’ve ever found traditional business advice overwhelming or anxiety-inducing, this episode offers a gentler, more compassionate approach — one that helps you embrace who you are while still expecting more from yourself. SUPPORT ANNA If you’ve been following Jewellers Academy for a while, you’ll recognise Anna! She has worked with Jessica Rose since 2012, teaching on our Diploma in Silver Metal Clay and creating multiple courses with us. Her brand new book Good Girl Rebellion launches worldwide on 2nd September 2025 (Kindle and paperback). Pick up your copy on release day to help it hit bestseller status! 👉 https://www.goodgirlrebellion.com/ggr-book ABOUT ANNA CAMPBELL Anna Campbell is the founder of The Good Girl Rebellion, leading a cultural shift to dismantle “good girl” conditioning and replace it with bold, values-led leadership. With over a decade of experience empowering women entrepreneurs, she specialises in mindset, pricing, visibility, and self-leadership. Her book, Good Girl Rebellion (Rethink Press, September 2025), is a rallying cry for women to stop shrinking and start shaping their own rules of success. She’s been featured on BBC Radio, 5 Live, STV, The Scotsman, Huffington Post, and more. She’s also the co-creator of the Full of Ourselves podcast. 👉 Website: https://www.goodgirlrebellion.com 👉 Instagram: @annaccampbell

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• 274. 5 Tips For Creating Standout Workshops as a Creative with Patricia van den Akker from the Design Trust

  If you’ve ever thought about teaching creative workshops, or you already run them and want to make them truly unforgettable, this episode is packed with wisdom you won’t want to miss.   Jessica Rose talks with Patricia van den Akker from The Design Trust, author of 'Teaching Creative Workshops in Person and Online', to share five powerful tips for designing workshops that stand out. Patricia’s approach goes far beyond simply showing people how to make something. Instead, she encourages us to think deeply about why we teach, what kind of experience we want to create, and how we can market our workshops in a way that connects emotionally with the right students.   In this episode you’ll discover: How to uncover your true 'why' for teaching (and why it matters). The difference between teaching a project vs. teaching a skill – and when each works best. Why the little details – from brownies to background music – can make or break the workshop experience. How to market your workshops with emotion so you attract your ideal participants. Creative ways to expand beyond traditional workshops to grow your income and impact.   Whether you’re just starting out or looking to elevate your teaching practice, this conversation is packed with practical ideas and inspiring insights. Plus, Patricia gives us a behind-the-scenes look at her new book, which features Jewellers Academy as a case study.   Listen now to learn how to design workshops that light a spark in your students and in you.   Want to learn more? Check out Patricia's book ‘Teaching Creative Workshops In Person & Online’. You can get it from any book shop, Amazon, Waterstones or directly from the publishers Bloomsbury: https://www.bloomsbury.com/uk/teaching-creative-workshops-in-person-and-online-9781789941784/       About Patricia   Patricia van den Akker is the Director of The Design Trust, the online business school for designers, makers & other creative professionals, providing online memberships, workshops and courses on creative business planning & time management, teaching creative skills, marketing & selling, costing & pricing. For over 25 years she has been a creative business adviser, trainer & coach, working with 1,000s of creatives in the UK and abroad. She regularly teaches at art schools such as the Royal College of Art and Central St Martin, and works with many of the craft fairs and trade show organisers like GNCCF and Top Drawer as well. She is known for her practical, honest and can-do approach to creative professional development. In February 2025 her book Teaching Creative Workshops in Person & Online was published by Bloomsbury.    For more details check out www.thedesigntrust.co.uk and follow on Instagram @TheDesignTrust  

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• 273. Advanced Stone Setting: Learn to Make Tiara Wedding Bands with April Dace in Brighton

  In this week's episode of the Jewellers Academy Podcast, Jess talks with fine jeweller and experienced instructor April Dace about her upcoming three-day in-person masterclass in Brighton (2nd - 4th October 2025). Designed for intermediate to advanced jewellers, the course focuses on creating a stunning Tiara wedding band with five claws - a perfect project to refine your stone setting skills and elevate your engagement ring designs. April shares what students can expect, from shaping and fitting rings for stones to creating precise settings, soldering, and claw work. While the project will be completed in silver during the class, the techniques apply directly to gold work, repairs, and developing your own collection. With only eight spaces available, this is a rare chance for personalised feedback and hands-on learning in a relaxed, inspiring Brighton studio. We also discuss the benefits of in-person training, tips to prepare for the course, and how mastering fine jewellery techniques can boost your business’s profitability. Can’t make it to Brighton? April’s online masterclass , featuring an additional project, opens for enrolment in September. Whether you’re looking to sharpen your skills, expand your portfolio, or add high-value pieces to your offering, this episode will inspire you to take your stone setting to the next level. More info and enrol on the Masterclass in Brighton in October 2025 https://www.jewellersacademybrighton.com/collections/masterclasses/products/tiara-wedding-band-masterclass-3-days-advanced-stone-setting-with-april-dace Can't make it to Brighton? Check out the online Masterclass course https://www.jewellersacademy.com/masterclass   About April April Dace is a jewellery designer, maker and repairer based in Norfolk. After 4 years studying jewellery at university and 5 years working in jewellery workshops around East Anglia, April took the leap to become her own boss working on her bespoke jewellery business, April Dace Jewellery back in 2020, and she’s never looked back! April is Mum to twins and is embracing this chapter of her career as a working Mum! She currently works on jewellery commissions from her home workshop, as well as being a bench jeweller carrying out repairs at a local jewellers a few days a week. https://www.aprildacejewellery.com/ https://www.instagram.com/aprildacejewellery/

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