Jessica Rose is a serial jewellery business owner and the Founder of multi-award-winning London Jewellery School and Jewellers Academy. Having helped over a mil...
251. 10 Mistakes Jewellers Make with Their Pricing - with Jessica Rose
Pricing your jewellery correctly is one of the most important—and challenging—aspects of running a successful business. In this episode of the Jewellers Academy Podcast, Jess breaks down the 10 biggest pricing mistakes jewellers make and how to avoid them. From undercharging for your time to overlooking hidden costs, we cover the most common pitfalls that could be holding your business back. You’ll learn why comparing prices with competitors can be misleading, how discounting impacts your brand value, and why pricing is an ongoing process rather than a one-time decision. If you’re ready to take control of your pricing, increase your profits, and feel confident charging what your work is worth, this episode is for you. The 10 Mistakes - Summary Underestimating the cost of materials Not updating your prices regularly Undercharging for your own time Comparing yourself and your pricing to other jewellers Lowering your pricing to get sales Not accounting for all the extras e.g. hallmarking, packaging, postage etc Over discounting to attract sales Blaming yourself if you don’t get it right first time Using the same formulas for calculating selling direct to customers, wholesaling and fine jewellery Confidence and not taking action to get your pricing right Learn how to price your jewellery for selling directly to the customer, wholesale and fine jewellery in the FREE How to Price Your Jewellery for Profit Masterclass. Covering everything you need to know as well as spreadsheets that calculate your prices for you. Enrol now free: https://www.jewellersacademy.com/pricing Also mentioned in this episode: The Jewellery Business Starter Kit - perfect for you in your first year of business Jewellers Academy Brighton Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook
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250. SEO for Jewellers: How to Optimize Your Website with Aime Cox from Studio Cotton
In this week's episode, Kim Thomson chats with Aime Cox from Studio Cotton about her journey as an entrepreneur, the importance of passion in business, and how to make SEO accessible and engaging for small businesses. They discuss the power of SEO over social media, the significance of optimizing product descriptions, and leveraging trends for product collections. Aime also shares practical tips for enhancing online presence, including the importance of product descriptions, photography, and regular website updates. Takeaways SEO can be more effective than social media for conversions. Sharing expertise builds trust and community. Thorough product descriptions are crucial for SEO. Freely sharing knowledge can lead to business opportunities. Creating actionable content helps businesses grow. Focus on bite-sized content that makes an immediate impact. Avoid duplication in product descriptions to enhance SEO. Repetition of key phrases is essential for SEO success. Specificity in product descriptions is crucial for search visibility. Google reads all content, so ensure product descriptions are thorough. Investing time in blog posts can yield long-term benefits. Utilize existing content for social media and email marketing. Blogging can lead to significant traffic over time. Older blog posts can still drive new visitors. Local SEO is crucial for small businesses. Small steps can lead to significant improvements in online presence. If you are new to running a jewellery business or just about to start, check out The Jewellery Business Starter Kit. Covering how to set up. pricing for profit, marketing and more https://www.jewellersacademy.com/starter-kit Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook Find out more about Aime and Studio Cotton StudioCotton.co.uk Studio Cotton on Instragram
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249. 5 Top Tips for Making Sea Glass Jewellery with Kelly Twigg
In this week's episode, I’m joined by Kelly Twigg, and we’re talking all things sea glass. She shares her top 5 tips including how to find the best pieces, different ways to set them, and the do’s and don’ts of drilling (because yes, sea glass can crack if you're not careful!). Whether you're just starting out or already working with sea glass, Kelly’s expert advice will help you take your designs to the next level. Plus, she spills the details on her brand-new sea glass jewellery course—currently at a special discounted price! We talk about: How to spot the best sea glass (hint: frosted and naturally tumbled is key!) The best setting techniques for irregular shapes Drilling tips to avoid breakage and stress fractures Why soldering should come before setting How mindfulness and beachcombing go hand in hand If you love sea glass and want to turn it into beautiful jewellery, this is an episode you don’t want to miss! https://www.jewellersacademy.com/sea-glass-jewellery Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook
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248. Opening my Dream Jewellery Shop After Completing the Diploma in Silver Jewellery - with Alice Catherine Jewellery
This week on the Jewellers Academy podcast, Jess is chatting with the amazing Alice of Alice Catherine Jewellery about her journey from total beginner to running her own thriving jewellery business on the Isle of Lewis, Scotland. Alice shares the highs and lows of building her brand, growing her team, and what it’s really like to run a jewellery shop in a remote location. We also dive into her experience with the Diploma in Silver Jewellery — how it shaped her skills and gave her the confidence to go pro. Plus, we talk about the power of community, mentoring, and the lessons she’s learned along the way. If you’re dreaming of turning your jewellery passion into a business, this episode is packed with wisdom and inspiration! Takeaways Alice has grown her jewellery business significantly since completing the Diploma in Silver Jewellery with Jewellers Academy. She emphasizes the importance of personal branding in connecting with customers. Building a team has been crucial for managing her growing business. Alice's journey highlights the balance between making jewellery and customer service. She has learned to manage her time effectively between commissions and shop duties. The personal aspect of her brand has contributed to her business success. Alice encourages aspiring jewellers to embrace imperfection in their work. She believes that practice is key to improving jewellery-making skills. Community support and mentoring have played a vital role in her journey. Alice's story serves as an inspiration for those looking to start their own jewellery business. Connect with Alice https://alicecatherinejewellery.co.uk/ Instagram @alicecatherinejewellery And follow her story of living on a Scottish Island @alicee_catherine Join one of our Jewellery Diplomas now. The 18 month payment plan option ends on 7th March 2025 so if spreading the cost is an important consideration, don't miss out https://www.jewellersacademy.com/diplomas Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook
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247. Instagram Marketing Strategies for Jewellers with Lou Chudley of Spark Social
In this week's episode, Elin Horgan speaks with Instagram specialist Lou Chudley about the evolving landscape of Instagram marketing in 2025. They discuss the importance of Instagram for small businesses, recent updates to the platform, the shift towards video content, and effective strategies for engaging with audiences. Lou emphasizes the value of showing the creative process and encourages listeners to embrace video and stories to connect with their followers. Lou also discusses common mistakes to avoid and provides creative content ideas to engage audiences. @spark_social on Instagram https://www.spark-social.co.uk/ The Jewellery Business Academy - join the waitlist Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook
Jessica Rose is a serial jewellery business owner and the Founder of multi-award-winning London Jewellery School and Jewellers Academy. Having helped over a million people learn jewellery-making, she passionately believes anyone can have a successful business making and selling things they love. Each week, you'll hear tips, support and practical advice on how to launch your jewellery or handmade business as well as inspiring interviews.
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