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Jewellers Academy Podcast

Jessica Rose
Jewellers Academy Podcast
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  • 266. 5 Mistakes Businesses Make with Their Branding (and How to Fix Them) with Nicola McMillan and Anna Campbell
    Imagine this: you’ve poured your heart into designing beautiful, one-of-a-kind jewellery pieces. You’ve set up an Instagram account, maybe even a website… but somehow, you’re still not getting the attention or the sales you hoped for. Sound familiar? The truth is, having great work isn’t always enough. Without a clear, compelling brand, getting lost in the crowd is easy. But don’t worry, you’re not alone. Branding is something so many jewellers struggle with, especially when starting out. That’s why this week’s episode of the Jewellers Academy Podcast is a must-listen. In this week’s episode of the Jewellers Academy podcast, host Anna Campbell chats with branding and web design expert Nicola McMillan, founder of NM Creates, to uncover the five most common branding mistakes small businesses make and how to avoid them. From trying to appeal to everyone (and ending up bland) to the dangers of DIY design, this conversation is packed with practical tips for elevating your brand. You’ll learn how to: Attract the right audience with a clear client avatar Create visual consistency using a professional brand style guide Craft a compelling brand story that builds an emotional connection Stand out by innovating, not imitating Understand why investing in professional design pays off Whether you're just starting out or ready to take your business to the next level, this episode will help you build a brand that’s authentic, memorable, and effective. Listen now and start transforming your brand today.   About Nicola Nicola McMillan is a specialist in branding and web design. The founder of NM Creates, specialising in branding that actually converts for small business owners. She does a range of things including her VIP Design Intensives and won the Creative Hero award last year in the Small Business Heroes awards. She has also just started the Design VA to take design tasks from business owners to free up their time. Website: https://www.nmcreates.co.uk/ Instagram @nmcreates_ LinkedIn https://www.linkedin.com/in/nicola-mcmillan/ Free resources from Nicola https://www.nmcreates.co.uk/brand-clarity-workbook   Check out host Anna Campbell’s business and Nicola’s branding for the Good Girl Rebellion
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  • 265. Celebrating Alternative Jewellery with Alice from the Museum of Alternative Jewellery
    In this week’s episode, host Kim Thompson sits down with Alice from the Museum of Alternative Jewellery to explore the wonderfully imaginative world of non-traditional jewellery making. Alice shares how a childhood love of beads, Polly Pockets, and playful textures evolved into a lifelong passion for alternative jewellery as self-expression and even a personal ‘safety blanket’. From shrink plastic to acorn cups and found objects, Alice reveals how unconventional materials can carry just as much meaning and beauty as precious metals. They dive into how jewellery can be both a memory-holder and a bold personal statement, why alternative materials are often overlooked, and how value in jewellery isn't just about price tags—it’s about story, creativity, and connection.   In this episode, you’ll discover: The origins of Alice’s love for alternative jewellery Why ‘toy jewellery’ and found objects deserve recognition The inspiration behind the Museum of Alternative Jewellery How to find beauty and meaning in overlooked materials Creative tips for a no-spend jewellery challenge Favourite makers and communities like the Precious Collective How to get your work featured and connect with alternative jewellery lovers   Whether you're curious about new materials, looking for inspiration, or just love jewellery with a twist, this episode is a joyful celebration of the weird, wonderful, and wildly creative world of alternative adornment.   About Alice Hey, my name's Alice! When I'm not writing under the name The Museum of Alternative Jewellery, I spend my time fixing, photographing, researching and selling vintage and antique costume pieces. It is my goal to shine a spotlight onto obscure techniques, non-traditional materials and makers that I feel have been underappreciated, with the occasional deep dive into our personal and cultural attitudes about jewellery and the conflicting narratives around ‘preciousness’. I deeply believe that jewellery is FIRST and foremost an art form; and The Museum of Alternative Jewellery is here to celebrate that fact! Instagram @museumofalternativejewellery Facebook   Alice mentions a number of jewellers in this weeks podcast. You can find all their links here:  
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  • 264. Model Shots: How to Style & Photograph Jewellery That Sells with Naomi Lake & Elin Horgan
    In this week's episode of the Jewellers Academy podcast, Elin Horgan is joined by creative director Naomi Lake for a deep dive into how to create scroll- stopping images that actually sell your jewellery. Whether you're DIY-ing your product shots or planning your first styled shoot, this conversation is packed with practical tips and creative inspiration. Naomi shares her expert insight on everything from styling and moodboarding to choosing the right models and photographers. They talk about the power of strong visual storytelling, the importance of simplicity and consistency, and how to bring your brand to life through imagery — even on a budget. You'll also learn: How to approach a DIY shoot with confidence Why non-recognisable imagery can be a powerful tool The role of hair, makeup, and styling in showcasing your pieces Tips for working with photographers and communicating your vision How to use imagery to elevate your brand and boost sales Whether you're just starting out or ready to uplevel your product photography, this episode will leave you brimming with ideas to make your jewellery shine online. About Naomi Lake   Naomi is a makeup artist and hairstylist, model and creative director, as well as a freelance beauty and wellness writer. She's worked with household names like Nike, L'Oreal, Primark and Lee Stafford, as well as jewellery brands such as Loren Lewis Cole, Rock and Raw, Sia Taylor, Elin Horgan and Joma Jewellery. www.naomi-lake.com @naomilakemua
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  • 263. What Are You Waiting For? Overcoming Fear and Pursuing Your Jewellery Ambitions with Jessica Rose and Anna Campbell
    In this inspiring episode, Jess and Anna talk all things ambition, fear, and taking bold steps toward your creative future. Together, they dive into the transformative potential of the Jewellery Diploma programs at Jewellers Academy, with enrolment closing Friday, 13th June. Anna shares her deeply relatable story of delaying her own studies for years - and the powerful lessons she learned about perfectionism, procrastination, and the false safety of 'someday'. The conversation explores how early beliefs and internalised fears can hold us back from investing in ourselves, and why now - not later - is the time to take action. You’ll hear about the value of structured, supported learning vs. going it alone, how community accelerates growth, and why the diplomas are uniquely designed for makers at every stage, from absolute beginners to advanced jewellers. If you've been hesitating, this episode is the nudge you've been waiting for. Trust your intuition. Take the leap.   YEAR 1 - DIPLOMA IN SILVER JEWELLERY Learn more about the Diploma in Silver Jewellery Tools and Materials List Book a no-obligation discovery call Ready to enrol? Link to the payment page   YEAR 2 - DIPLOMA IN FINE JEWELLERY Learn more about the Diploma in Fine Jewellery Tools and Materials List Book a no-obligation discovery call Ready to enrol? Link to the payment page   YEAR 3 - ADVANCED JEWELLERY DIPLOMA Learn more about the Advanced Jewellery Diploma Tools and Materials List Book a no-obligation discovery call Ready to enrol? Link to the payment page   DIPLOMA IN SILVER METAL CLAY Learn more about the Diploma in Silver Metal Clay Tools and materials list Book a no-obligation discovery call Ready to enrol? Here is the payment page    Connect with Anna on Instagram: @AnnaCCampbell
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  • 262. Redesigning Her Life: How Jeweller Risza Found Confidence, Craft, and Community
    In this inspiring episode, Jess spoke with jewellery artist and tutor Risza Lopes da Cruz, whose creative journey spans continents—from East Timor to Brighton, England. Risza shares how her love of jewellery making began with beading in Southeast Asia and evolved into a thriving business rooted in cultural heritage and personal meaning. Discover how she navigated the challenges of starting over in a new country, overcame imposter syndrome, and transformed her passion into a profession through the structured support of Jewellers Academy’s Diploma programs. Now a tutor herself, Risza opens up about the emotional depth behind her designs, the joy of teaching, and her mission to bring global attention to East Timor through jewellery. Whether you're an aspiring maker or a creative soul in need of motivation, Risza’s story is a powerful reminder of the value of perseverance, purpose, and investing in your craft. Online Diploma courses with Jewellers Academy https://www.jewellersacademy.com/diplomas (Enrolment for the online Diplomas closes on 13th June 2025)   https://www.jewellersacademybrighton.com/  
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Jessica Rose is a serial jewellery business owner and the Founder of multi-award-winning London Jewellery School and Jewellers Academy. Having helped over a million people learn jewellery-making, she passionately believes anyone can have a successful business making and selling things they love. Each week, you'll hear tips, support and practical advice on how to launch your jewellery or handmade business as well as inspiring interviews.
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