Jewellers Academy Podcast

• 289. How Jewellers can use Pinterest to drive traffic and sales With Trona Freeman

  In this episode, Anna Campbell chats with Pinterest and SEO consultant Trona Freeman about how jewellers can use Pinterest as a powerful visual search engine - not just another social platform. Trona breaks down how Pinterest users are intentional, slower scrollers, and often ready to shop, making it an ideal place for jewellery businesses.  She shares practical tips on: Optimising your profile and boards for search Creating keyword-rich, high-performing pins Using product shots, lifestyle content, and text pins strategically Leveraging Pinterest Trends and Pinterest Predicts Avoiding common mistakes like broken links and low-quality images If you want long-lasting traffic, more visibility, and a platform where your jewellery can truly shine, this episode is packed with simple, actionable steps to get started. Jewellery Business Academy 2026 If growing your jewellery business is your goal for 2026 then check out the Jewellery Business Academy. A one year comprehensive program designed for jewellers, this externally accredited program is exactly what you need to stay focused an on track. Plus get one to one mentoring on the topic of your choice, accountability through regular small group Zoom meet ups and more.   https://www.jewellersacademy.com/the-jewellery-business-academy   If you'd like to know more, join the live open day on Tuesday 9th December 2025 at 8pm UK time GMT. Here's the link you need to register (and receive the replay via email if you can't join live) https://mailchi.mp/8a09ab0822ce/jba-2026   About Trona Trona Freeman is a Scotland-based Pinterest and SEO consultant who runs her business under the name Aye Lined Digital Marketing. Originally she started out as a beauty and lifestyle blogger, sharing content on fashion, skincare and photography and through that journey she discovered the potential of Pinterest as a powerful driver of traffic. Over time, what began as a hobby and creative outlet evolved into a full-blown service: Trona now helps small businesses , including creatives and makers, to grow online by leveraging Pinterest and smart SEO strategies. Her background as a creator and MA in Art History gives her a unique perspective on how visual artists and artisans (like jewellers) can use visual platforms to reach new audiences. Connect with her: https://services.ayelined.com/ https://www.instagram.com/trona_freeman  

  --------  

  29:58

  --------

  29:58
• 288. Diploma in Wax Jewellery: What to Expect From Our Brand New Course

  In this week's episode of the Jewellers Academy Podcast, Jessica Rose shares all about the brand-new Diploma in Wax Jewellery. This is the fifth online one-year Diploma to be created. Whether you're completely new to wax or an experienced jeweller ready to dive into wax jewellery, this episode gives you a full behind-the-scenes look at what to expect from this year-long programme. Jess walks you through how the Diploma works, from the flexible weekly time commitment to the unique 'wax to metal' process where you'll carve your designs, send them to a caster, and then learn the essential skills to clean up and finish your final pieces. Unlike other Diplomas, students only submit their work once at the end of the course, giving plenty of time to refine each project. You'll also hear how termly check-ins support accountability and how every student is paired with a professional wax jeweller as a mentor for the year. Jess explores the wide variety of projects and techniques you'll learn: from foundational wax carving and building shaped signet rings, to stone setting in wax, cast-in-place techniques, soft wax sculpting, the Mitsuro Hikime method, build-up techniques with a heat pen, and even optional sand casting for those with the tools at home. Jess also introduces you to the expert tutor team, including master stone setters and specialist wax jewellers who will guide you through each step. You'll get a clear picture of the year, from September through to July, and discover how the final project helps you create a cohesive mini collection to kickstart or elevate your jewellery business. If you'd like to see examples of the projects, ask questions, or explore whether this diploma is right for you, join us for the live Open Day on Wed 3rd Dec 2025 at 8pm UK time GMT. Register now to get the Zoom link and the replay https://mailchi.mp/d3d9f888b402/wax-diploma-open-day-dec-25 Learn more about the Diploma in Wax Jewellery https://www.jewellersacademy.com/diploma-in-wax-jewellery

  --------  

  25:07

  --------

  25:07
• 287. The Magic of Wax: Exploring Organic Textures with Jo Hunt

  Jessica Rose chats with Jo Hunt, founder of Rockpool Jewellery, about her creative journey and her love for working with wax. Jo shares all about her brand-new course, Rings, Pendants and Charms in Wax: The Build-Up Technique - the first course at Jewellers Academy dedicated entirely to this organic, textured method. It's currently on pre-sale for a limited time at 50% off. Jo shares how jewellery making became an essential creative outlet during her struggles with anxiety and OCD, and how wax offered the perfect low-pressure medium to explore ideas freely. Jess and Jo talk about the differences between traditional wax carving and the build-up technique, why it produces such unique results, and what tools and materials beginners need to get started. You'll also hear insights from behind the scenes of Rockpool Jewellery, from slow, sustainable business growth to offering customers pieces in wax so they can choose their metal before casting. Jo is encouraging for anyone new to wax to give it a try!   Enrol on the brand new online course Rings, Pendants & Charms in Wax: The Build-Up Technique with 50% off for a limited time. Learn more: https://www.jewellersacademy.com/rings-pendants-charms-in-wax-the-buildup-technique   And if you want to really delve into working with wax and stone setting, check out our new for 2026 1 year online Diploma in Wax Jewellery https://www.jewellersacademy.com/diploma-in-wax-jewellery   About Jo Hunt Jo is based in North East England where she creates her collections and one-of-a-kind pieces from her home studio. Jo's designs are inspired by the north east coastline and coastal textures and she sells her designs via her website and in local independent stores and galleries. Jo works mainly with the lost wax casting technique, using mainly the build up technique which she teaches in this course  www.rockpooljewellery.com

  --------  

  34:59

  --------

  34:59
• 286. Your Roadmap To Growing Your Jewellery Business in 2026 with Jessica Rose

  In this week's episode of the Jewellers Academy Podcast, award winning entrepreneur Jessica Rose dives into what it really takes to grow a jewellery business once you're three or more years in. If you've moved past the experimentation phase and are ready to build something profitable, sustainable, and strategically focused, this episode is your roadmap. Jessica explores the core pillars that help jewellers transition from busy and functioning to thriving and scalable, sharing her own experiences - wins, mistakes, and moments of truth along the way. Covering: 1. Getting Focused (Stripping It Back) After years of trying all the things - craft fairs, website sales, wholesale, teaching - the next stage is all about narrowing it down to what works for you and what you enjoy. Jessica explains why spreading yourself thin keeps you small, and how choosing one or two key areas to pour your energy into can create dramatic results. Expect a powerful analogy from GCSEs to degree-level specialism to help you rethink your business focus.   2. Profitability & Revenue-Generating Activities To grow you need to be making a profit. Jess looks at the difference between the work you love and the work that actually brings money in and why you need to know which is which. From launches and fairs to analysing your product range, you'll learn how to spot what's truly profitable and what needs adjusting or subsidising.   3. Taking Yourself Seriously (Investing in You & Your Business) If you want a serious business, you have to treat it like one. Discover how regular investment - in training, professional photography, and the development of your own skills - creates momentum, confidence, and higher-level results.   4. Selling Higher-Ticket Jewellery If you want higher revenue without burning out, you need higher-value sales. Jess talks through the psychology of desire-based buying, how to showcase your high-ticket pieces effectively, and why your customers should never have to imagine what your work could look like in gold.   5. Delegating (Even Before You Think You're Ready) Delegation is essential for growth, even if it feels uncomfortable. Jessica shares her personal story of hiring help long before she felt she could "afford" it—and how that single decision rapidly transformed her income, time, and creative freedom. JOIN THE LIVE masterclass THIS WEEK If you're ready to step into the next chapter of your jewellery business with clarity, confidence, and a solid strategy for 2026, join Jess for a free live masterclass, where she'll go even deeper into these topics and help you map out your personalised plan for growth. When? Wednesday 19th November 2025 at 8pm UK time https://mailchi.mp/fb5ef02badc2/roadmap (Do register even if you can't join in live so you receive the replay via email)

  --------  

  28:33

  --------

  28:33
• 285. Train as a Jeweller in 2026: New Wax Diploma + Enrolment Now Open

  Diplomas are open for enrolment - and we have a brand new Diploma.   In this special episode of the Jewellers Academy podcast, Jessica Rose and Anna Campbell share some exciting news - enrolment is now open for all five Jewellers Academy Diplomas starting in September 2026, including the launch of a brand new course: the Diploma in Wax Jewellery! Join Jessica and Anna as they reveal everything you need to know about this long-awaited programme - from its focus on creating commercially viable jewellery collections to its accessible, beginner-friendly structure and expert tutors like Scott McIntyre, Jane Taylor and Joanne Hunt.   Learn how working in wax offers an affordable and creative path into jewellery design, how the course is structured (including wax and metal assessments), and why this Diploma is the perfect next step for existing students or newcomers alike.   They also chat through updates across all the Diploma courses, key enrolment dates (including the March 13th deadline for the 18-month payment plan), and the latest on tools and materials kits, which tend to sell out fast! Plus, find out about free taster sessions (coming in early 2026) like "A Week of Wax", designed to help you explore this exciting new medium before you commit.   The Diploma courses are perfect for you if you want to fit your jewellery education around your life and work commitments.   We have a Diploma course for everyone, from beginners to advanced level jewellers so if you've been dreaming about starting or growing your jewellery business have a listen.   Year 1: Diploma in Silver Jewellery https://www.jewellersacademy.com/diploma Year 2: Diploma in Fine Jewellery https://www.jewellersacademy.com/diploma-in-fine-jewellery Year 3: Advanced Jewellery Diploma https://www.jewellersacademy.com/advanced-jewellery-diploma   Diploma in Wax Jewellery - New for 2026 https://www.jewellersacademy.com/diploma-in-wax-jewellery   Diploma in Silver Metal Clay https://www.jewellersacademy.com/diploma-in-silver-metal-clay  

  --------  

  27:32

  --------

  27:32

Más podcasts de Arte

Podcasts a la moda de Arte

Acerca de Jewellers Academy Podcast

Jewellers Academy Podcast: Podcasts del grupo