Inside the Ecosystem

Apple Vision Pro is entering the medical field in a powerful way.
In this episode of Inside the Ecosystem, we explore how Chelsea and Westminster Hospital and Medical iSight are using spatial computing, 3D anatomical models and AI to help patients better understand endometriosis and prepare for surgery.
We also discuss how Medical iSight’s technology could improve surgical planning, real-time instrument navigation and collaboration between clinicians, making procedures safer, faster and more precise.
Is Apple Vision Pro helping redefine the future of medicine?

Today on Inside the Ecosystem, I’m joined by Marcos Küppers, whose iPhone helped save his life after he got stuck in the mountains and had to rely on Emergency SOS via satellite. It’s one of those stories that sounds impossible until you realize this technology is already sitting in your pocket. We talk about what happened, the moment he realized he needed help, how the iPhone connected him to emergency services without normal signal, and what it feels like to be alive because of a feature most people hope they never have to use. This is a story about Apple, survival, and how technology can quietly become life-changing when it matters most.

Marcos Kuppers Video: https://www.youtube.com/watch?v=48pPZLFc2LY&t=459s&pp=0gcJCUwLAYcqIYzv

Today on Inside the Ecosystem, I sit down with Andrés Bou and Horacio Martos, the founders of Socialpoint and Labhouse, to talk about what it really takes to build apps on Apple’s platform for more than 15 years. They started Socialpoint in 2008, just months after the App Store launched, grew it to over 1 billion downloads, and sold it to Take-Two Interactive for around $250 million. Now, with Labhouse, they’re betting on the next era of iPhone apps: AI-powered tools like Invoice Fly, Summary AI, Cleaner GO, and Super AI Chat that turn your phone into a command center for productivity and small businesses. We talk about the early days of the App Store, building global apps from Barcelona, selling a company, the future of AI on iPhone, what Apple’s WWDC 2026 announcements mean for developers, and why the next generation of apps could look completely different.

Download Invoice Fly: https://apps.apple.com/us/app/invoice-maker-invoice-fly/id1606911248

Download Summary AI: https://apps.apple.com/us/app/summary-ai-note-taker/id6670175056

Sit down with me to talk about my experience attending WWDC this June. From the Keynote atmosphere and Apple Park moments to the biggest announcements, behind-the-scenes impressions, and what stood out the most after seeing it all in person. A relaxed conversation about Apple, creators, and what this WWDC could mean for the future of the ecosystem.

I interviewed Bob Borchers, Apple’s VP of Worldwide Product Marketing, to talk about the future of Siri, Apple Intelligence, and how AI is changing the Apple ecosystem. In this conversation, we discuss what Apple is building, why Siri matters more than ever, and what the next chapter of personal intelligence could look like across iPhone, iPad, Mac, Apple Watch, and beyond.