Business of Architecture Podcast

• 623: Why Architects Struggle to Innovate—And How to Fix It with Josh Sanabria of GoArchitect

  What happens when an architect breaks free from traditional practice and takes an unconventional path? In this episode, Josh Sanabria, founder of GoArchitect, shares how his journey led him from design studios to a unique intersection of software, community engagement, and architecture. His company has found an innovative way to help school districts secure funding for major projects—but it’s not what you’d expect. Josh reveals how a surprising realization forced him to pivot his business model completely, leading to explosive growth. He also discusses the overlooked challenges that architects face when trying to innovate within the industry—and how he overcame them. Plus, he shares a simple yet powerful strategy that took his company from a struggling startup to a nationally recognized platform. The unexpected business lesson Josh learned from a failed media venture Why the traditional way of planning school projects is broken—and what’s replacing it How a hidden rule about school funding changed the course of his career The one email that instantly created demand for his services   To learn more about Josh, visit his:  Website: https://www.goarchitect.com/ LinkedIn: https://www.linkedin.com/in/jpsanabria/   ► Transcription: https://otter.ai/u/3ToiIKgl98D05o-Yp5kz7XX-zc8?utm_source=copy_url   ► Feedback? Email us at [email protected]   ► Access your free training at http://SmartPracticeMethod.com/   ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call   ► Subscribe to our YouTube Channel for updates:   https://www.youtube.com/c/BusinessofArchitecture   *******   For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz   *******   Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com   Carpe Diem!

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• 622: How to Charge More Without Losing Clients (And Why They’ll Thank You for It) with Enoch Sears & Rion Willard

  Raising your fees can feel risky, but what if it actually enhances your client’s experience? In this episode, Enoch Sears and Rion Willard dive deeper into the psychology of pricing, client perception, and how creating the right kind of buying experience can make clients more willing to pay premium fees—without resistance. Rion shares a surprising turn of events from his watch-buying fiasco and how a frustrating purchasing experience almost ruined a sale. The lesson? The process of buying matters just as much as the product. Enoch and Rion also discuss the hidden mindset shifts that separate struggling architects from those who effortlessly command higher fees. Why charging more can actually make clients happier The subtle shift that makes high-end clients say “yes” to premium fees How architects unintentionally sabotage their sales conversations A simple, powerful exercise to overcome your discomfort with money   ► Transcription: https://otter.ai/u/iPUC3GQM0xjP4DJZBpIKvayGm9s?utm_source=copy_url   ► Feedback? Email us at [email protected]   ► Access your free training at http://SmartPracticeMethod.com/   ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call   ► Subscribe to our YouTube Channel for updates:   https://www.youtube.com/c/BusinessofArchitecture   *******   For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz   *******   Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com   Carpe Diem!

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• 621: What Clients Really Value in Architecture (And What You’re Getting Wrong)with Enoch Sears & Rion Willard

  Think you know what your clients truly value? You might be surprised. In this episode, Enoch Sears and Rion Willard dive into the hidden psychology behind financial decisions in architecture. They reveal why architects often assume the wrong things about their clients—and how those blind spots lead to pricing struggles, missed opportunities, and frustrating conversations about fees. Rion shares a personal story about an electrician who completely misread his priorities, leading to a lost sale. This simple mistake mirrors what many architects unknowingly do in their own businesses. Enoch and Rion break down a powerful framework for uncovering what your clients actually care about—and how to position your services so they’re eager to invest. The counterintuitive reason clients might want to pay more (but won’t tell you why) The subtle mistake that shifts every conversation toward price—and how to avoid it How to make clients excited to invest in high-quality design solutions A psychological trigger that luxury brands use—and how architects can apply it   ► Transcription: https://otter.ai/u/diTRU7zLTgn6TcxA3cCPVSfb3hQ?utm_source=copy_url   ► Feedback? Email us at [email protected]   ► Access your free training at http://SmartPracticeMethod.com/   ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call   ► Subscribe to our YouTube Channel for updates:   https://www.youtube.com/c/BusinessofArchitecture   *******   For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz   *******   Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com   Carpe Diem!

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• 620: Why Clients Delay Payments (& How Architects Can Stop Being Manipulated) with Haritos Sofios of bugleLabs

  What if the biggest challenges in architecture—clients not paying on time and miscommunication disasters—could be solved with one powerful tool? In this episode, Rion Willard speaks with tech entrepreneur Harry Sofios, founder of Bugle Labs, about his mission to fix the broken architect-client relationship. Harry shares the eye-opening stories that led him to develop a software platform designed to eliminate cash flow nightmares and reduce project chaos. He reveals how lessons from e-learning technology inspired a smarter way for architects to manage projects, protect their work, and ensure they get paid—without awkward conversations or legal headaches. The shocking reason architects struggle to get paid (and why it's preventable). A hidden problem that quietly destroys projects—until it explodes at the worst time. How a controversial approach to client agreements can save architects from disaster. A real-life cautionary tale that will make you rethink how you share your work. To learn more about Haritos, visit his: Website: https://buglelabs.com/ LinkedIn: https://www.linkedin.com/in/haritos-harry-sofios-b4a04a146/   ► Transcription: https://otter.ai/u/UJiTkXhbrQjiDmMImnlblCg1LzM?utm_source=copy_url   ► Feedback? Email us at [email protected]   ► Access your free training at http://SmartPracticeMethod.com/   ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call   ► Subscribe to our YouTube Channel for updates:   https://www.youtube.com/c/BusinessofArchitecture   *******   For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz   *******   Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com   Carpe Diem!  

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• 619: The Ugly Truth About Succession Planning: What No One Tells Firm Owners with Phillip Ross of Anchin

  Succession planning—it’s one of the biggest decisions an architecture firm owner will ever make. In this episode, we sit down with CPA and succession planning expert Phillip Ross to explore the key financial and strategic moves every firm should consider when planning their transition. Whether you’re thinking of selling, passing the baton internally, or exploring other options, this conversation uncovers insights most firm owners overlook. We also discuss how to maximize the value of your firm, the critical mistake that can drastically reduce your payout, and why some firms struggle to transition leadership successfully. With years of experience advising architecture, engineering, and construction businesses, Phillip shares what separates firms that thrive post-transition from those that flounder. The little-known factor that makes your firm far more valuable to buyers. Why waiting too long to plan could cost you more than you realize. The surprising advantage of a growing trend in firm ownership transitions. One simple step that can keep top talent from walking away at the worst possible time. Listen now to ensure your firm’s legacy and financial future stay intact.   To learn more about Phillip, visit his: Website: https://www.anchin.com/ LinkedIn: https://www.linkedin.com/in/philliprosscpa/   ► Transcription: https://otter.ai/u/ZUjbOG3MruHcbdfCGeI-WM623ZM?utm_source=copy_url   ► Feedback? Email us at [email protected]   ► Access your free training at http://SmartPracticeMethod.com/   ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call   ► Subscribe to our YouTube Channel for updates:   https://www.youtube.com/c/BusinessofArchitecture   *******   For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz   *******   Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com   Carpe Diem!

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