Artists and Photographers have a marketing problem. Let's fix that. Whether you're an emerging artist, a seasoned professional, or an art marketer, this podcast...
In this episode of the Art Marketing Podcast, host Patrick sits down with multi-talented Choctaw artist Brit Reed, who shares her journey as a beadwork, digital, and watercolor artist. Brit discusses the evolution of her marketing strategies, the impact of social media on her sales, and the importance of storytelling in art. She also reflects on her experiences with Art Storefronts and how it has helped her grow her business. Tune in for valuable insights on navigating the art world and the challenges artists face in marketing their work. (00:00) - The Shift from Facebook to Instagram Marketing (05:30) - Introducing Brit Reed: A Multifaceted Artist (10:00) - The Importance of Niche in Art (15:00) - Sales Strategies and Online Presence (20:00) - Challenges with Email Marketing (25:00) - Leveraging Social Media for Engagement (30:00) - The Role of AI in Art and Marketing (35:00) - Future Aspirations and Community Engagement Brit's Website https://www.nitaohoyo.com/ Brit's Instagram https://www.instagram.com/nitaohoyo/ Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles
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35:50
Artist Lindy Severns
In this episode of the Art Marketing Podcast, host Patrick sits down with talented artist Lindy Severns, who shares her inspiring journey of thriving as a professional artist in remote West Texas. Despite the challenges of limited resources and a fluctuating economy, Lindy achieved remarkable success, selling over six figures of her art last year. Discover how she navigates the art world, balances gallery representation with direct sales, and leverages digital marketing strategies to connect with her audience. Tune in for valuable insights on building a sustainable art business and the importance of consistency in marketing. (00:00) Introduction (02:00) Lindy's Background (06:00) Transition from Flying to Full-Time Art (10:00) Life in an RV & Remote Art Business (14:00) Selling Over Six Figures in Art (17:00) Artistic Style & Inspirations (21:00) Big Break & Recognition (24:00) Selling Art Through Multiple Channels (27:00) Evolution of Pricing Strategy (30:00) The Importance of a Pricing Range (33:00) Selling a $18,500 Painting (36:00) The Power of Demand (39:00) Gallery Relationships & Direct Sales (42:00) Marketing Strategy & Consistency (45:00) Art Storefronts & Game Plan (48:00) Final Thoughts & Closing Remarks Lindy's Website https://www.lindycseverns.com/ Lindy's Instagram https://www.instagram.com/bigbendartist Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles
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More Conversations = More Art Sales. Let's start some.
I delve into the crucial connection between conversations and art sales, drawing parallels between real-world art shows and social media interactions. I emphasize that just as artists engage with potential buyers at physical events, they must take the initiative to start conversations online. I discuss how many people scroll past our social media posts without engaging, and how we often wait for them to reach out instead of proactively initiating dialogue. I introduce a practical tactic for artists to boost their engagement on platforms like Instagram. This involves reaching out to individuals who have liked or commented on their posts, thanking them, and sharing additional content, such as room mock-ups of their artwork. This approach not only opens the door for conversations but also reinforces positive engagement behavior. (00:00:00) - Introduction: More Conversations, More Art Sales (00:01:14) - The Art Fair Analogy: Real World vs. Social Media (00:02:28) - Initiating Conversations: The Key to Sales (00:03:53) - The Importance of Engagement on Social Media (00:05:08) - The Duct Tape Analogy: Breaking the Silence (00:06:21) - Insights from Instagram's Head: Adam Mosseri (00:08:40) - The Role of Messaging in Engagement (00:10:38) - Building Relationships Through Direct Messaging (00:12:02) - The Concept of a Marketing Funnel (00:13:18) - The Importance of Conversations in Sales (00:14:32) - Tracking Conversations: A New Metric for Success (00:16:07) - Taking Initiative: Proactive Outreach on Social Media (00:17:21) - Tactical Outreach: Using Art Helper AI (00:20:11) - Crafting Your Message: Starting the Conversation (00:22:28) - Direct Message Limits and Best Practices (00:23:53) - Conclusion: Taking Action in Your Art Business (00:24:14) - Closing Remarks and Call to Action Here is the step by step video. Watch this and go start some conversations! Ai + Instagram DM's is a cheat code https://www.youtube.com/live/hX36EtyJyDs?si=HTrLV-cRcQMp1ZGu You can signup for ArtHelper here for Free.
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24:35
Artists, Meet Your AI Team – ArtHelper.ai Does the Work for You
This podcast episode explores the transformative impact of AI on the creative industry, specifically focusing on artists and photographers. How AI can provide creatives with an unprecedented opportunity to scale their businesses by acting as virtual team members—handling marketing, content creation, and administrative tasks that have traditionally slowed down creative growth. You can try ArtHelper.ai for free. Kick the tires and let us know what you think ArtHelper Youtube Channel - great way to see it in action Lastly check out our IG, I have been doing 5-7 live broadcasts there a week so if you tune in please say hi!
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36:56
Artist Kenneth LeRose
Join us in this episode of the Art Marketing Podcast as we dive into the inspiring journey of photographer Kenneth LeRose. From his beginnings in fitness photography to mastering astrophotography while living in an Airstream, Kenneth shares his passion for teaching and creating stunning visuals. Discover his strategies for building an engaged audience on Instagram, the challenges of monetizing his art, and his recent experiences with Black Friday and Cyber Monday sales. Tune in for valuable insights on marketing, workshops, and the pursuit of passive income in the art world! (00:00) - The Creative Struggle (00:19) - Connecting Emotionally Through Art (00:31) - Successful Launch Strategies (00:57) - Building an Audience (01:39) - Introduction of Kenneth LaRose (02:55) - Kenneth's Photography Journey (05:02) - Living the Airstream Life (05:43) - Finding a Niche (06:57) - Monetizing Through Workshops (07:37) - Marketing Strategies for Workshops (08:44) - Exploring Digital Classes (09:57) - The Challenge of Creating Digital Products (10:51) - Engagement on Instagram (12:01) - Bridging the Visual Gap (13:31) - Kenneth's Experience with Art Storefronts (15:39) - Black Friday and Cyber Monday Results (19:11) - Understanding the Art Market (21:19) - Leveraging ManyChat for Engagement (24:03) - Living Without a Home Base (25:16) - Future Plans for Teaching (27:20) - Weekly Live Sessions (28:12) - SEO and Visibility Issues Kenneth's Website https://www.krlphoto.com/ Kenneth's Instagram https://www.instagram.com/krl_photo/ Keep up with the latest https://linktr.ee/artmarketingpodcast\
Artists and Photographers have a marketing problem. Let's fix that. Whether you're an emerging artist, a seasoned professional, or an art marketer, this podcast provides the insights you need to sell your art online and off. Join Patrick from Art Storefronts as he explores the latest trends in art marketing; featuring expert interviews, success stories, current events and trends, and deep-dive tactical marketing advice to help you thrive in the art world.
Colombia