The Farrynheight Podcast

• Building Better: Ancient Crunch CEO Steven Rofrano on Why Simplicity is the Ultimate Innovation

  The future of snack foods is here, and Ancient Crunch is leading the charge.Steven Rofrano, CEO of Ancient Crunch, isn’t here to disrupt the chip industry. He’s here to rebuild it. With a deep respect for tradition, a sharp eye on quality, and zero tolerance for BS ingredients, Ancient Crunch, the makers of MASA and Vandy, is redefining what “better-for-you” should mean in the CPG space.From vertical integration to viral marketing, Steven joins Farryn to share what it really takes to build a brand that consumers not only taste, but trust. They unpack the critical (and often chaotic) path of launching a CPG company, why real food deserves better storytelling, how moments of validation can keep founders fueled through the grind, and what happens when you decide to challenge the food system from the inside out.It’s a conversation that spans gut health, grit, and the real responsibility of making products that do more than just sell. If you’ve ever wondered how to create food that’s good for people and the planet—and make it cool in the process—this one’s for you.MASA AFFILATE CODE: Code: FARRYNLink: https://www.masachips.com/discount/FARRYNWorth 25% off first-time orders.TIMESTAMPS: 00:00 Introduction and Background01:57 The Factory and Vertical Integration04:16 The Journey to Founding the Company10:55 Moments of Validation and Growth14:03 Key Components of Success18:39 Building Brand Loyalty and Retention25:12 Future Product Development and Vision35:30 Navigating Challenges as a Founder54:47 Qualities of a Successful LeaderSubscribe to The Farrynheight Podcast: YouTubeSpotifyApple PodcastsFollow Farrynheight on social:Farrynheight Podcast InstagramFarryn Weiner InstagramFarrynyheight InstagramFarrynyheight LinkedInInterested in raising brands? Send us a note at [email protected] or visit us at https://farrynheight.com/ 

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• The Business of Truth: Building a Brand People Believe In According to The New York Times’ Amy Weisenbach

  Great marketing isn’t just strategy. It’s human. Amy Weisenbach, SVP and Head of Marketing at The New York Times, joins Farryn to unpack the kind of marketing that sits at the intersection of trust, storytelling, and true consumer understanding. Together, they explore what it takes to build a brand that’s not just seen—but believed. They dissect the importance of marketers to understand consumer needs, navigating tension between business goals and brand values and the art of saying no to maintain brand integrity. They also explore the balance between cultural relevance and brand partnerships, emphasizing that marketing is a universal practice rooted in human connection.TIMESTAMPS:00:00 Introduction to Marketing and Teaching02:23 The Journey into Marketing Leadership05:23 Understanding Consumer Needs08:15 The Role of Trust in Media11:26 Building Brand Confidence14:07 The Importance of Storytelling in Marketing17:22 Navigating Brand Strategy Challenges20:11 Teaching Marketing and Leadership23:02 The Art of Saying No in Marketing26:07 Cultural Relevance and Brand Partnerships29:00 Future Directions in Brand MarketingSubscribe to The Farrynheight Podcast: YouTubeSpotifyApple PodcastsFollow Farrynheight on social:Farrynheight Podcast InstagramFarryn Weiner InstagramFarrynyheight InstagramFarrynyheight LinkedInInterested in raising brands? Send us a note at [email protected] or visit us at https://farrynheight.com/ 

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• Centering Creativity: A Conversation with Alex Center of CENTER

  What if care—not capital or clout—is the real secret to building a successful brand?Alex Center, the founder of branding and design studio CENTER, joins Farryn to explore why care is the most underrated asset in the business of branding. From his early days designing for Coca-Cola’s Vitaminwater to launching the non-alcoholic beer brand Bero, Alex shares how emotion, empathy, and human truth fuel the most iconic brands.Together, they dig into the power of simplicity, the emotional undercurrent of good design, and the invisible labor of pulling the story out of a founder. It’s about cultural relevance, sure, but it’s also about heart.This is a conversation about more than just fonts and colors; it’s an exploration of why branding is really an act of love, and how showing up with care, curiosity, and courage can turn an idea into something unforgettable.TIMESTAMPS:00:00 Introduction and Setup03:04 The Power of Brand Connection05:58 Design Beyond Aesthetics08:54 Navigating Client Expectations11:53 The Importance of Care in Branding15:06 Cultural Relevance in Brand Building18:02 Launching a Non-Alcoholic Beer Brand22:21 The Journey of Brand Creation26:11 The Transition from Corporate to Entrepreneurship34:46 Personal Growth Through Leadership39:14 Overcoming Fears and Embracing Change44:30 The Importance of Team Culture48:55 Defining Brand Identity and LegacySubscribe to The Farrynheight Podcast: YouTubeSpotifyApple PodcastsFollow Farrynheight on social:Farrynheight Podcast InstagramFarryn Weiner InstagramFarrynyheight InstagramFarrynyheight LinkedInInterested in raising brands? Send us a note at [email protected] or visit us at https://farrynheight.com/ 

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• Swipe Right: How Stephanie Danzi is Building Tinder’s Global Brand

  In a world of swipes and stats, can real connection still be the end goal?Stephanie Danzi, Senior Vice President of Global Marketing at Tinder, joins Farryn to talk about the ever-evolving world of dating, identity, and what it really means to build a brand in a category where connection is the product. She reveals why great marketing is less about chasing trends and more about knowing who you are. They explore how AI is redefining dating experiences, why branding should be treated as a service to the business, and the bravery required to take big swings in a space where cultural perception meets human vulnerability. From building internal alignment to launching Tinder’s first global campaign, Stephanie shares the importance of finding your voice, cultivating talent, and designing with intention. TIMESTAMPS:00:00 Navigating Life Changes: Relocation and Discovery03:09 The Impact of COVID-19 on Life Choices05:52 The Evolution of Dating: From Apps to Real Connections08:51 Marketing in the Dating Space: Challenges and Opportunities12:05 Nostalgia and Modern Dating: Bridging the Gap15:08 Self-Discovery Through Relationships: Visitors vs. Residents17:56 The Role of AI in Enhancing Dating Experiences21:13 Brand Marketing in the Dating Industry: Balancing Performance and Connection28:27 Building a Brand: The Journey of Tinder30:30 Finding Allies and Safe Spaces in Marketing32:58 The Importance of Measurement in Marketing34:30 Brand as Service: Internal and External Perspectives36:05 Taking Big Swings: The First Global Campaign39:15 Balancing Discipline and Freedom in Brand Strategy40:45 Creating Space for Team Growth and Creativity46:14 The Joy of Cultivating Talent in Marketing48:18 Navigating Bravery in Marketing Decisions50:30 Finding Your Voice and Product-Market FitSubscribe to The Farrynheight Podcast: YouTubeSpotify Apple PodcastsFollow Farrynheight on social:Farrynheight Podcast InstagramFarryn Weiner InstagramFarrynyheight InstagramFarrynyheight LinkedInInterested in raising brands? Send us a note at [email protected] or visit us at https://farrynheight.com/ 

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