Productized Podcast

• 187. How Product Thinking Is Changing Organizations from the Inside Out | Sebastian Borggrewe

  What happens when companies stop thinking in terms of projects, and start thinking like products?In this episode of the Productized Podcast, host Pedro Ganço sits down with Sebastian Borggrewe, CPO at Product Masterclass, product advisor, organizational designer, to unpack how product thinking is reshaping B2B organizations from the inside out.Drawing from years of experience in large-scale digital transformation, Sebastian shares how legacy structures, process debt, and project-driven mindsets hold teams back, and what it takes to shift toward product-led, outcome-focused ways of working.Key topics covered:➡️ Why project thinking is still killing product momentum➡️ How org design needs to shift for true product thinking➡️ The hidden role of power and trust in digital transformation➡️ The growing role of product ops in aligning tech, business, and people➡️ How to scale product strategy without losing clarity➡️ When Agile is not enough—and what to do about itWhether you’re a CPO, product ops lead, or founder scaling a B2B company, this episode is a must-listen for rethinking how your organization really builds.Chapters:01:58 Sebastian's Journey in Tech and Product Management04:21 The Mission Behind Product Masterclass06:15 Project vs. Product Companies: A Balancing Act09:25 The Case for Transitioning to Product10:24 Understanding the Benefits of Product Companies13:20 Defining Projects vs. Products16:43 Advice for Companies Transitioning to Product20:20 The Role of Sales in Product Transition26:05 Organizational Changes for Product Success29:44 Common Pitfalls in Transitioning from Project to Product30:51 Transitioning from Project to Product Management35:20 Advice for Aspiring Product Managers39:40 The Role of AI in Product Development48:54 The Future of Product Management55:17 Final Thoughts and Resources🔗 Connect with Sebastian: https://www.linkedin.com/in/sebastianborggrewe/🔗 Book: From Project to Product Mode: A Game Plan to Unlock Scalability for B2B Software Products: https://www.amazon.com/dp/B0D79SB7TZ 🔗 Product Masterclass: https://www.product-masterclass.com 🔗 Where to find Pedro: https://www.linkedin.com/in/pedroganco/ 🎉 Join us at Productized Conference 2025 in Lisbon → https://www.productized.coProductized offers a high-value, community-centered Conference that balances big ideas, hands-on skill-building, and top-tier networking, all in a dynamic Lisbon setting. If your role involves shaping and scaling products, it's a must go Conference!#ProductThinking #OrganizationalDesign #ProductLeadership #ProductOps #B2BProduct #AgileTransformation #ProductizedPodcast #ProductStrategy

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• 186. How to Lead Innovation That Actually Works | Cláudio Pimentel, CIO at Cofidis

  Digital transformation isn’t just for startups. It’s happening inside legacy institutions, and Cláudio Pimentel is leading the charge.In this episode of the Productized Podcast, host André Marquet speaks with Cláudio Pimentel, CIO at Cofidis Portugal, about what it really takes to innovate from within. With two decades of leadership in tech and finance, Cláudio shares real-world insights on navigating change, building resilient teams, and making innovation a strategic choice—not just a buzzword.They explore:➡️ How agile practices reshaped delivery in a traditional environment➡️ Why collaboration (not process) is the true driver of change➡️ What most teams get wrong about AI in financial services➡️ The rising importance of cloud sovereignty➡️ How small markets like Portugal can become hubs for experimentationThis episode is packed with lessons for product leaders, CIOs, and innovation teams looking to create real impact—even in highly regulated, complex ecosystems.🎧 Whether you’re working in fintech, enterprise, or government—this one’s for you.Chapters:02:29 Cláudio Pimentel: A Journey in Tech Leadership12:03 Navigating Change in Established Organizations18:35 Building a Tech Team from Scratch26:29 Adapting to Agile Methodologies30:08 Lessons Learned from Mergers and Transformations31:37 Breaking Silos: IT and Business Collaboration33:12 Innovation as a Strategic Choice35:18 The Role of Innovation in Financial Services39:37 Learning from Failures in Innovation40:11 AI in Financial Services: Opportunities and Misconceptions46:21 Responsible AI and Human Oversight48:20 Cloud Sovereignty and Technical Limitations53:34 Embracing Opportunities in a Small Market56:37 Resilience and Strategic Decision-Making📌 Connect with Claudio: https://www.linkedin.com/in/claudiopimentel📌 Where to find Andre: https://www.linkedin.com/in/marquet/ 🎟️ Join us in Lisbon at Productized Conference 2025 → https://www.productized.co#ProductizedPodcast #TechLeadership #FintechInnovation #AgileTransformation #AIinFinance #ProductManagement #ChangeLeadership #CIOperspectives #CloudSovereignty #CreateChangeTogether

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• 185. How to Lead Product Teams Through Change with Product Ops I Antonia Landi

  In this episode of the Productized Podcast, host André Marquet sits down with Antonia Landi, a senior product operations coach and consultant, to explore the emotional, strategic, and cultural layers of driving change in modern product teams.Together, they dig into:➡️ Why Product Ops is more than a function—it’s a mindset➡️ How to build trust when driving change in legacy systems➡️ The real emotional labor behind product strategy➡️ Practical tips for weekly check-ins, alignment, and ops enablement➡️ Why co-creating change beats top-down initiatives every timeIf you’re a product leader, coach, or team builder, this episode is packed with insights on how to make your team thrive—without burning out.🎧 Listen now and learn why Product Ops is about people first, frameworks second.Chapters:09:04 Antonia Landi's Journey into Product Operations17:21 Creating Change Together: The Role of Product Ops25:43 Making Product Ops Work Explicit29:53 Building Trust in Change Management36:17 The Emotional Layer of Product Ops36:47 The Future of Product Work39:05 Workshop Preview: Practical Product Ops Strategies🔗 Connect with Antonia:Website → https://www.antonialandi.comLinkedIn → https://www.linkedin.com/in/landiantonia🔗 Where to find Andre: https://www.linkedin.com/in/marquet/ 🛠️ Catch Antonia live at Productized Conference 2025 — Workshop: “Delivering Results: A Product Operations Masterclass for Leaders”🎟️ Join us in Lisbon → https://www.productized.co#ProductOps #ProductManagement #TeamDynamics #ProductLeadership #EmpathyAtWork #ChangeManagement #FutureOfWork #CreateChangeTogether #ProductizedPodcast #Productized2025

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• 184. Agile Transformation Without Purpose? Why It Fails, and How to Fix It I Ben Maynard

  Why do so many Agile transformations fail, even when teams follow every process?In this episode of the Productized Podcast, host Pedro Ganço sits down with Ben Maynard, Agile coach, leadership expert, and founder of Sheev, to explore the missing ingredient in most product organizations: purpose.Ben shares his deeply personal journey, from overcoming early life challenges to coaching leaders across the globe, and explains why methods alone won’t drive real change. Together, they explore how aligning teams around shared meaning leads to better collaboration, faster decisions, and more impactful products.Whether you're navigating Agile transformation, trying to motivate a burned-out team, or redefining leadership in your company, this conversation will give you the clarity, and humanity, you need.👇 What you’ll learn:➡️ Why product teams feel misaligned—even with Agile in place➡️ How to bring purpose back into product work➡️ The problem with over-relying on frameworks and canvases➡️ How AI fits into purpose-driven collaboration➡️ Practical leadership tips for creating “contexts of care”🎯 “Less method. More meaning.” That’s the mindset shift Ben says we all need to make.Chapters:02:18 Ben Maynard's Unique Journey and Background05:14 The Importance of Personal Development and Sharing Experiences07:41 Common Themes in Product Management Conversations10:39 Podcasting Formats: Solo vs. Interviews14:07 The Motivation Behind Starting a Podcast17:03 Transitioning from Traditional Banking to Agile Practices19:46 Challenges in Agile Transformation24:51 Key Differentiators in Successful Organizations27:45 Aligning Teams Around Purpose30:12 The Importance of Repetition in Communication32:42 Creating Context for Meaningful Work35:52 The Role of Purpose in Adversity37:30 AI's Impact on Agile Product Development46:08 Integrating Purpose and Agile MethodologiesWhere to Find Ben: https://www.linkedin.com/in/benmaynard-sheev/ Sheev: https://sheev.co.uk Product Agility Podcast: https://productagilitypod.co.uk Where to find Pedro: https://www.linkedin.com/in/pedroganco/ 🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co Where to find us:JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/

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• UNRELEASED EPISODE: The Role of Emotional Connections in Product Success with Nesrine Changuel

  In this episode, host Pedro Ganço sits down with Nesrine Changuel, a product coach and advisor with deep experience at top tech companies, about the intersection of emotional intelligence and product management. Nesrine shares her unique journey from research to product management and emphasizes the importance of creating products that not only meet functional needs but also forge emotional connections with users.She discusses how inclusivity and accessibility should be at the forefront of product development, ensuring that products cater to diverse audiences. Nazrin also highlights the vital role of mentorship in the growth of a product manager and offers valuable advice for those looking to build a career in this field. The conversation touches on how AI tools, when integrated with emotional intelligence, will shape the future of product management, leading to more intuitive and user-centric experiences.Whether you're an aspiring product manager or a seasoned leader, this episode provides actionable insights to elevate your product development process, foster strong user connections, and lead teams effectively in a rapidly evolving industry.Key Takeaways:➡️ Emotional connections in products lead to better user loyalty and satisfaction.➡️ Inclusivity and accessibility are essential when designing products for a diverse audience.➡️ Setting aside time for delightful features can elevate your product's user experience.➡️ Mentorship plays a critical role in your growth as a product manager—actively seek it out.➡️ The future of product management lies in humanizing technology to enhance user interactions.➡️ AI integration with emotional intelligence will be a game-changer for creating intuitive products.Chapter:08:07 The Concept of Delight in Product Management18:03 Navigating Chaos in Large Companies21:50 Building for Diverse Audiences26:55 Advice for Aspiring Product Managers29:54 Future Trends in Product ManagementWhere to Find Nesrine: https://www.linkedin.com/in/nesrinechanguel/ Webiste: https://nesrine-changuel.com Pre-order her book: https://nesrine-changuel.com/product-delight-book/ Where to find Pedro: https://www.linkedin.com/in/pedroganco/ 🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are still available—don’t miss out! Get your tickets now: https://www.productized.coWhere to find us:JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/

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