You need to GET IT TOGETHER so content creation can become your full-time job in 2025 & here's how..
It's time to get your sh*t TOGETHERRRR as a content creator!! Today we're unpacking 8 of the biggest mindsets & habits that I've learned over my entire career on social media that have changed my life grown my following & income and helped me actually enjoy the journey along the way! 👀 We're unpacking content creation routines, mindsets around being the CEO of your business, getting back in the driver's seat & more! 🎉📥 SPONSORCheck out Rella here: https://getrella.com/?via=busyblooming (Use code “BUSYBLOOMING” for 30% off annual plans or 30% off 3 months 💙) ⏱️ CHAPTERS & TIME STAMPS00:00 Intro 03:21 You're Not The Exception to The Rule 06:06 You Are The CEO, Not An Employee07:23 The biggest way you're setting yourself up to fail11:52 Aim for 80% and Messy Consistency 14:55 The 3-Step Simple Content Planning Structure 17:07 Treat Everything in Seasons and Projects 18:35 Grounding in Your Direction and Your Brand 21:44 Deleting Social Media on The Weekends 24:04 After hours: Short-form Summer Re-brand Update 🔗 LINKSStoryblocks: https://www.storyblocks.com/tessbarclayDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessRiverside: https://riverside.fm/?via=tess-barclayRella: https://getrella.com/?via=busybloomingMy content creator essentials: https://www.amazon.com/shop/tessbarclay/list/2BC4A75G9DJ8F#contentcreation #socialmedia #contentcreatortips
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This is *exactly* how you're going build your SIGNATURE BRAND as a content creator in 2025
It's time to BUILD YOUR BRAND!! Today we're building out your brand book as a content creator step-by step! To build your brand, check out UpWork ➡️ https://upwork.pxf.io/qzBg2O1!Today, I’m walking you through how to build your Summer 2025 Brand Book - your content identity, signature styles, brand vibe, weekly schedule, creator voice, profile, and more.This is the most important part of the SHORT-FORM SUMMER challenge and you’re doing it with me 💅 (The Canva template is waiting for you inside Busy Blooming HQ!!)👉 This episode is for you if:• You feel like your content doesn’t reflect who you are right now• You want a fresh vibe but don’t know how to organize it• You’re trying to grow without burning out or spiraling• You’re ready to step into your main character creator era📥 SPONSORUse UpWork to build your brand: https://upwork.pxf.io/qzBg2OTIME STAMPS00:00 Intro3:10 Stepping into your new era & cringe4:26 Content creation mood board6:42 Creating your world (part 1): Topics, Metaphor & Audience11:26 Building your creator brand: Values, voice & hot-takes15:00 Creating your world (part 2): Signature messages16:44 Branding your profile & bio19:43 Building your content signature styles22:57 Signature visual elements in your content24:37 Creating 3 signature content templates27:38 Building your mission & legacy🎧 LISTEN ON THE PODCASTApple: https://apple.co/3OsCVEKSpotify: http://bit.ly/3CHpmPoAnywhere else: https://pod.link/1565886767📌 FOLLOW USJoin Busy Blooming HQ → https://www.busyblooming.ca/hqBusy Blooming IG → https://www.instagram.com/busybloomingg/Tess IG → https://www.instagram.com/tessbarclay/TikTok → https://www.tiktok.com/@tess.barclay🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop🔗 LINKSUpWork: https://www.upwork.comDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessRiverside: https://riverside.fm/?via=tess-barclayRella: https://getrella.com/?via=busybloomingMy content creator essentials: https://www.amazon.com/shop/tessbarclaySome links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸#contentcreator #rebrand #socialmediastrategy
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You're re-branding & blowing-up on Instagram & TikTok in Summer 2025 & here's your 2-month plan..
It's time for SHORT-FORM SUMMER RE-BRAND!!! This summer, we're going to re-brand your Instagram & TikTok for July & August 2025 and we're doing it TOGETHER!! ➡️ Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your content!!I’ve built out a full 9-week plan to rebrand your social media by September 1st with a content challenge with a content calendar & today’s episode is the kickoff!!👉 This episode is for you if:• Your not loving your TikTok & Instagram content• You want a fresh start with content creation & need structure• You want to actually grow this summer without burning out• You want to step into a new creator era by September!!CHAPTERS & TIME STAMPS00:00 – Intro03:10 – Why I’m doing this challenge (and the 3 rules to follow)04:35 – Rule #1: How to build a sustainable content schedule05:57 – Rule #2: Rebrand your Instagram + TikTok identity07:35 – Rule #3: Weekly planning sessions for consistent content08:43 – The 9-week summer content calendar (full breakdown)10:00 – My exact weekly posting schedule for Instagram & TikTok12:40 – The mindset shift you need before rebranding13:30 – Why summer is the best time to grow on social media14:44 – After Hours: Podcast set-up & HQ marketing lol17:54 – Inside Busy Blooming HQ: What it is!!📥 SPONSORStart your rebrand with Storyblocks (I use it every week — overlays, green screens, sound effects, ALL of it): https://www.storyblocks.com/tessbarclay🎧 LISTEN ON THE PODCASTApple: https://apple.co/3OsCVEKSpotify: http://bit.ly/3CHpmPoAnywhere else: https://pod.link/1565886767📌 FOLLOW USJoin Busy Blooming HQ → https://www.busyblooming.ca/hqBusy Blooming IG → https://www.instagram.com/busybloomingg/Tess IG → https://www.instagram.com/tessbarclay/TikTok → https://www.tiktok.com/@tess.barclay🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop🔗 LINKSStoryblocks: https://www.storyblocks.com/tessbarclayDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessRiverside: https://riverside.fm/?via=tess-barclayRella: https://getrella.com/?via=busybloomingMy content creator essentials: https://www.amazon.com/shop/tessbarclay/list/2BC4A75G9DJ8FSome links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸#contentcreation #socialmedia #rebrand
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ChatGPT will get you 1M followers + every goal you have as a content creator & here's how..
We’re diving into one of the most important relationships in my entire life today: me and ChatGPT 😭💻 Try HubSpot’s free AI-powered Marketing Prompt Generator (you’ll love it): https://clickhubspot.com/d74169I’ve been using AI every single day for over two years now — in my content, my business, my mindset, even my time blocking… and today I’m finally showing you EVERYTHING.Today I'm giving you a full walkthrough on how to make AI your second brain as a creator, content strategist, and entrepreneur. From planning carousels and managing brand deals to automating your content workflow and building your dream life vision board, we’re going deep on how to use AI (especially ChatGPT - who wrote this 😎) like a personal manager, assistant, coach, editor, strategist & more!👉 This episode is for you if:• You want to use ChatGPT but don’t know how to start• You’ve been feeling overwhelmed with content creation and want a system• You’re trying to grow on Instagram, TikTok, or YouTube• You want to bring your Pinterest vision board to life in real lifeWelcome to the BB office — let’s go to work!!🎧 LISTEN ON THE PODCASTApple: https://apple.co/3OsCVEKSpotify: http://bit.ly/3CHpmPoAnywhere else: https://pod.link/1565886767📥 SPONSORTry HubSpot’s free AI Marketing Prompt Generator: https://clickhubspot.com/d74169⸻CHAPTERS & TIME STAMPS00:00 – Intro02:56 – How I use ChatGPT every dayPart 1: Build Your Vision with ChatGPT04:21 – Map your dream life & income goals05:54 – Visualize your ideal work day06:20 – Why context makes ChatGPT more powerfulPart 2: Use It as a Content & Brand Strategist06:51 – Build your brand strategy with AI07:45 – Define your audience, mission & niche08:15 – Create content pillars & taglines09:51 – How you want to be known10:08 – Train ChatGPT with visuals & screenshotsPart 3: Automate Your Workflow10:49 – Repurpose content into carousels & captions11:50 – Edit smarter: cut the fluff13:36 – Write Instagram captions & hashtags with AI15:08 – Brainstorm hooks, trends & short-form ideas16:30 – Time-block your week with ChatGPT17:04 – Write brand deal scripts17:28 – Save & organize content ideas18:49 – Use AI for burnout, mindset & mental clarity22:54 – After hours!! It's okay to feel exhausted as a creator!!⸻📌 FOLLOW USBusy Blooming IG → / busybloomingg Tess IG → / tessbarclay TikTok → / tess.barclay 🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop🔗 OUR LINKSStoryblocks: https://www.storyblocks.com/tessbarclayDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessRiverside: https://riverside.fm/?utm_campaign=ca...Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸
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I coached 600 influencers, here's why influencers aren't growing in 2025
We're going into a content creator AUDIT & COACHING session together today!! After 600+ calls with creators and influencers over the last 2 years.. 📥 Get started with Tailor Brands today here: https://tailorbrands.go2cloud.org/aff_c?offer_id=62&aff_id=3305 and you’ll get 35% off LLC plans!.. and we’re unpacking all of them today. From brand identity to content systems, I’m breaking down the biggest reasons I saw creators from 0-5M followers stop growing — and exactly what to do instead. Let’s get into it. 🧠✨👉 This episode is for you if:• You’re stuck in a growth rut and feel like your content just isn’t hitting the way it used to• You’re doing all the things — posting, editing, following trends — but you still feel stuck• You want to build something signature and sustainable, not just go viral once and burn out• You’re tired of chaotic content weeks and want a system that actually works for YOUWelcome to the BB office — let’s go to work 💼🎧 LISTEN ON THE PODCASTListen on Apple: https://apple.co/3OsCVEKListen on Spotify: http://bit.ly/3CHpmPoListen anywhere else: https://pod.link/1565886767📥 SPONSORGet started with Tailor Brands today here: https://tailorbrands.go2cloud.org/aff_c?offer_id=62&aff_id=3305 and you’ll get 35% off LLC plans!⸻⏱️ CHAPTERS & TIME STAMPS00:00 – Intro03:14 – CATEGORY 1: Mindset & Identity Mistakes03:45 – Mistake #1: No Clear, Aligned Vision for your BUSINESS05:40 – Mistake #2: Content Has Passion, But No Purpose08:25 – Mistake #3: Not Evolving with the Times10:02 – CATEGORY 2: Brand Strategy Mistakes10:31 – Mistake #4: Nothing signature about your content 13:06 – Mistake #5: Held Hostage by a Brand You’ve Outgrown15:21 – Mistake #6: Don’t Know Who You’re Talking To18:19 – CATEGORY 3: Content Systems19:30 – Solution: Weekly Themes, Series & Templates That Actually Work21:27 – Mistake #7: No priorities with content 22:44 – CATEGORY 4: Technical & Packaging Mistakes23:27 – Mistake #8: Overstimulating Edits 26:20 – Mistake #9: Re-purposing content everywhere28:03 – Mistake #10: Your Content is Too Inward-Focused29:54 – AFTER HOURS: Holding Myself Hostage to a Future Version of Me37:17 – Reminder: You don't need to change to be successful ⸻📌 FOLLOW USBusy Blooming IG → https://www.instagram.com/busybloomingg/Tess IG → https://www.instagram.com/tessbarclay/TikTok → https://www.tiktok.com/@tess.barclay🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop🔗 OUR LINKSStoryblocks: https://www.storyblocks.com/tessbarclayDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessSome links in this description are affiliate links, which means we may earn a commission if you choose to sign up—at no extra cost to you!
Everything that needs to come across your desk this week in the world of social media and content creation! Clock-in with Tess Barclay every Monday to unpack everything from what's trending this week to a new Instagram feature to how to get your sh*t together (without burning out!) to start each week feeling equipped, informed, peaceful & ready in the world of social media & content creation!
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