On Production

• Generative AI in Modern Game Design with Elliot Wolf

  We explore the evolving landscape of interactive storytelling with Elliot Wolf, executive producer of Prime Video’s On Call and co-founder of Wolf Games. With a strong background in television and a deep appreciation for narrative craft, Elliot shares how he’s bringing storytelling into new territory with Public Eye, an upcoming AI-assisted daily murder mystery game. Designed to offer players a fresh case every day, Public Eye blends traditional storytelling with new technology, allowing users to step into the role of detective and work through immersive investigations.Elliot walks us through the creative and technical process behind the game’s development, including how AI tools help generate dynamic content while preserving story structure and character consistency. He explains how Public Eye maintains a balance between player choice and narrative coherence, and how personalization can make interactive experiences more engaging.The conversation also highlights how generative AI is influencing creative workflows, especially in areas like writing, design, and game development. Rather than replacing human input, Elliot emphasizes how AI can support creators by enhancing productivity and enabling new formats. He also shares his thoughts on how these developments could complement more traditional media, potentially offering new ways for audiences to engage with stories and characters between major content releases.Whether you're interested in gaming, storytelling, or the future of entertainment, this is an episode you wouldn’t want to miss.About WrapbookWrapbook is a smart, intuitive platform that makes production payroll and accounting easier, faster, and more secure. We provide a unified payroll platform that seamlessly connects your entire team—production, accounting, cast, and crew—all in one place.Wrapbook empowers production teams to manage projects, pay cast and crew, track expenses, and generate data-driven insights, while enabling workers to manage timecards, track pay, and onboard to new projects from any device. Wrapbook brings clarity and dependability to production payroll, while increasing the productivity of your whole team.For crew: The Wrapbook app eliminates the headaches of production payroll by providing a fast, transparent, and secure solution for workers to complete startwork, submit timecards, and track pay.Trusted by companies of all sizes, Wrapbook powers payroll for some of the industry’s top production companies, including SMUGGLER, Tuff, and GhostRobot. Our growing team of 250+ people includes entertainment and technology experts from SAG-AFTRA, DGA, IATSE, Teamsters, Amazon, Microsoft, Facebook, and more.Wrapbook is backed by top-tier investors, including Jeffrey Katzenberg’s WndrCo, Andreessen Horowitz, and A* Capital.Get started at https://www.wrapbook.com/

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• Inside the Modern Producer’s Toolkit with John Trefry

  We explore how technology is transforming filmmaking workflows with John Trefry, CEO of 4WT Media. John shares how his early experiences building content teams at tech startups like Mahalo and DocStock shaped his unique approach to production—one that merges creative storytelling with the operational efficiencies of the tech world.The conversation dives deep into how modern tools are being used to streamline tasks across different stages of production. John outlines how these technologies are not just hype—they’re solving real problems and saving time, especially for independent filmmakers. He also shares practical use cases, like using AI to generate pitch materials or evaluate new software, and why being early to adopt these tools can be a game-changer for content creators.We cover everything from film financing to the shifting dynamics of indie film sales and festival runs. And in a forward-looking close, John imagines a future where storytelling could become a personalized, immersive experience—without losing the human heart behind the work.Whether you’re a filmmaker curious about AI, or a producer looking to future-proof your workflow, this episode is a must-listen.About WrapbookWrapbook is a smart, intuitive platform that makes production payroll and accounting easier, faster, and more secure. We provide a unified payroll platform that seamlessly connects your entire team—production, accounting, cast, and crew—all in one place.Wrapbook empowers production teams to manage projects, pay cast and crew, track expenses, and generate data-driven insights, while enabling workers to manage timecards, track pay, and onboard to new projects from any device. Wrapbook brings clarity and dependability to production payroll, while increasing the productivity of your whole team.For crew: The Wrapbook app eliminates the headaches of production payroll by providing a fast, transparent, and secure solution for workers to complete startwork, submit timecards, and track pay.Trusted by companies of all sizes, Wrapbook powers payroll for some of the industry’s top production companies, including SMUGGLER, Tuff, and GhostRobot. Our growing team of 250+ people includes entertainment and technology experts from SAG-AFTRA, DGA, IATSE, Teamsters, Amazon, Microsoft, Facebook, and more.Wrapbook is backed by top-tier investors, including Jeffrey Katzenberg’s WndrCo, Andreessen Horowitz, and A* Capital.Get started at https://www.wrapbook.com/

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• What Makes a TV Format Work with Clara Plestis

  We sit down with Emmy-winning TV producer Clara Plestis, whose work as an executive at Smart Dog Media, helped redefine what family-friendly television can be. Clara has been instrumental in shaping formats that blend high-concept experimentation with broad appeal, from AI-powered dating shows to variety competitions. Her work demonstrates that entertainment aimed at mass audiences doesn't have to be safe or predictable—it can be surprising, ambitious, and culturally resonant.Clara walks us through the creative decisions behind Song vs. Dance, a Japanese-American co-production that combines performance, gaming, and visual flair into a highly original competition format. She also opens up about the bold choices behind Love by AI, a provocative dating experiment that hands matchmaking—and even the date experience itself—over to artificial intelligence. Through these shows, Clara reveals what it really takes to push fresh concepts through the development process: a deep understanding of global markets, strong format discipline, and the confidence to take calculated risks.Join us for a deep dive into Clara’s process and what she sees on the horizon for television development.About WrapbookWrapbook is a smart, intuitive platform that makes production payroll and accounting easier, faster, and more secure. We provide a unified payroll platform that seamlessly connects your entire team—production, accounting, cast, and crew—all in one place.Wrapbook empowers production teams to manage projects, pay cast and crew, track expenses, and generate data-driven insights, while enabling workers to manage timecards, track pay, and onboard to new projects from any device. Wrapbook brings clarity and dependability to production payroll, while increasing the productivity of your whole team.For crew: The Wrapbook app eliminates the headaches of production payroll by providing a fast, transparent, and secure solution for workers to complete startwork, submit timecards, and track pay.Trusted by companies of all sizes, Wrapbook powers payroll for some of the industry’s top production companies, including SMUGGLER, Tuff, and GhostRobot. Our growing team of 250+ people includes entertainment and technology experts from SAG-AFTRA, DGA, IATSE, Teamsters, Amazon, Microsoft, Facebook, and more.Wrapbook is backed by top-tier investors, including Jeffrey Katzenberg’s WndrCo, Andreessen Horowitz, and A* Capital.Get started at https://www.wrapbook.com/

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• How Cloud Tech Is Changing the Way We Make Movies with Hugh Calveley

  W sit down with Hugh Calveley, founder of Flow Capture (formerly Moxion), to discuss how a personal frustration on set evolved into a powerful cloud-based collaboration platform. From his early days as part of a film crew in New Zealand to building a production tool trusted by industry giants like Amazon Studios, Hugh shares the hard lessons of introducing new technology to an industry known for its time-honored methods–until a bold leap of faith from producer Barrie Osborne helped launch his platform onto major studio productions.We dive into the design and engineering choices that make Flow Capture stand out— microservices and real-time parallel processing that enabled lightning-fast workflows and personalized viewing formats.He also debunks myths around cloud security, arguing that centralized, enterprise-grade encryption is far safer than scattered, poorly protected assets.Looking ahead, Hugh paints an inspiring picture of AI’s role in production—from intelligently breaking down scripts to unlocking vast archives of reusable footage—he offers a glimpse into a future where production is faster, smarter, and more creative than ever before.To learn more about Flow Capture, visit: https://www.autodesk.com/ca-en/products/flow-capture/overviewAbout WrapbookWrapbook is a smart, intuitive platform that makes production payroll and accounting easier, faster, and more secure. We provide a unified payroll platform that seamlessly connects your entire team—production, accounting, cast, and crew—all in one place.Wrapbook empowers production teams to manage projects, pay cast and crew, track expenses, and generate data-driven insights, while enabling workers to manage timecards, track pay, and onboard to new projects from any device. Wrapbook brings clarity and dependability to production payroll, while increasing the productivity of your whole team.For crew: The Wrapbook app eliminates the headaches of production payroll by providing a fast, transparent, and secure solution for workers to complete startwork, submit timecards, and track pay.Trusted by companies of all sizes, Wrapbook powers payroll for some of the industry’s top production companies, including SMUGGLER, Tuff, and GhostRobot. Our growing team of 250+ people includes entertainment and technology experts from SAG-AFTRA, DGA, IATSE, Teamsters, Amazon, Microsoft, Facebook, and more.Wrapbook is backed by top-tier investors, including Jeffrey Katzenberg’s WndrCo, Andreessen Horowitz, and A* Capital.Get started at https://www.wrapbook.com/

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• What Filmmakers Need to Know About Modern Distribution with Bonnie Bruderer

  We dive into the evolving world of content distribution and indie streaming with Bonnie Bruderer, founder and CEO of Binge Networks. A leader in the OTT space, Bonnie shares her unconventional path from corporate marketing and motivational coaching to launching a global streaming platform that champions independent filmmakers.She discusses how her early experiences producing her own talk show led to the realization that distribution was the true bottleneck for content creators. That insight sparked the creation of Binge Networks, which now helps thousands of filmmakers and producers distribute and monetize their work across platforms like Roku, Apple TV, Amazon Fire, and dozens more.Bonnie unpacks common misconceptions about monetization, the realities of today’s streaming economics, and the importance of creators retaining control over their rights. She also reflects on how coaching shaped her leadership style, why adaptability has been crucial to her success, and offers practical advice to filmmakers seeking long-term sustainability in a competitive landscape.Tune in for an inspiring conversation with a media entrepreneur who’s building the future of streaming, one creator at a time.About WrapbookWrapbook is a smart, intuitive platform that makes production payroll and accounting easier, faster, and more secure. We provide a unified payroll platform that seamlessly connects your entire team—production, accounting, cast, and crew—all in one place.Wrapbook empowers production teams to manage projects, pay cast and crew, track expenses, and generate data-driven insights, while enabling workers to manage timecards, track pay, and onboard to new projects from any device. Wrapbook brings clarity and dependability to production payroll, while increasing the productivity of your whole team.For crew: The Wrapbook app eliminates the headaches of production payroll by providing a fast, transparent, and secure solution for workers to complete startwork, submit timecards, and track pay.Trusted by companies of all sizes, Wrapbook powers payroll for some of the industry’s top production companies, including SMUGGLER, Tuff, and GhostRobot. Our growing team of 250+ people includes entertainment and technology experts from SAG-AFTRA, DGA, IATSE, Teamsters, Amazon, Microsoft, Facebook, and more.Wrapbook is backed by top-tier investors, including Jeffrey Katzenberg’s WndrCo, Andreessen Horowitz, and A* Capital.Get started at https://www.wrapbook.com/

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