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Be Differential

Be Differential
Be Differential
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  • Mentorship, Marketing & Making Impact with Gill Campbell
    Gill Campbell is known for her fierce leadership and kindness—qualities that propelled her through two decades of trackside leadership and now drive her success in motorsports-adjacent marketing at AERO Marketing Group.In this inspiring episode of The BeDifferential Podcast, Gill shares mentorship lessons, team-building wins, and how she translates deep racetrack experience into business development strategy and brand growth.We explore:​Creating inclusive culture on and off the track​Leading teams through high-pressure events​What makes motorsport marketing partnerships successful​How her time at Laguna Seca shaped her business lens​Balancing authenticity and authority as a mentor​Her bold vision for the future of women in motorsport and marketingFollow Gill’s journey and hear how fearless leadership takes many forms—on the grid, in the boardroom, and beyond.Subscribe to follow more women shifting the status quo in automotive and motorsport.More: bedifferentialpodcast.comAero Marketing Group: https://www.aeromkg.com/
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  • Legislation Meets Horsepower with Karen Bailey-Chapman
    Karen Bailey-Chapman has built a powerhouse career at the intersection of public affairs, policy, and passion—now serving as Senior Vice President of Public and Government Affairs at SEMA, where she champions the automotive aftermarket and enthusiast community on Capitol Hill and beyond.In this episode of The BeDifferential Podcast, Karen shares how her career evolved across gaming, beverage, and now automotive—and why advocacy is essential for the future of car culture, motorsports, and small business innovation.We explore:​How SEMA and PRI work to protect access to racetracks and aftermarket products​What the recent end of federal EV mandates means for enthusiasts and businesses​Balancing EV innovation with ICE preservation in a changing automotive landscape​The behind-the-scenes wins that safeguard enthusiast rights​How legislation affects the average modifier, builder, or racer​Ways young people—especially women—can get involved in policy and advocacy​Karen’s passion for the outdoors, her Jeep, and why her personal life fuels her mission​Her advice for the next generation of changemakers in automotive​If you’ve ever modded a car, tracked a build, or care about where the industry’s headed—this episode is for you.🛠️ Learn more about SEMA’s advocacy work: sema.org 🎧 More episodes: bedifferentialpodcast.com
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  • Driving, Co-Driving, and Dominating with Michelle Miller
    Michelle Miller is a powerhouse in motorsports—an accomplished driver, co-driver, instructor, and team manager whose career spans everything from rallycross to autocross to national championship campaigns.In this episode of The BeDifferential Podcast, Michelle shares how she got her start in motorsports, how her roles have evolved over time, and why she’s passionate about creating more access and representation in the sport.We explore:​Her first taste of competition—and the spark that started it all​What it’s like switching between driving and co-driving roles​How team management shaped her leadership approach​The biggest lessons learned behind the wheel and under pressure​Tips for newcomers who are rally-curious but not sure where to begin​Her favorite cars, dream builds, and most defining race moments​The role of mentorship and instruction in building future talent​Why advocacy, inclusion, and visibility matter in motorsportsWhether you're an aspiring racer or just motorsport-curious, Michelle brings insight, encouragement, and deep expertise to every corner of the conversation.🚗 Follow her journey on Instagram @mmillerracing 🎧 More episodes: bedifferentialpodcast.com
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  • Built to Haul, Made to Lead with Melanie Hellwig-White
    Melanie Hellwig-White is a trailblazer in the automotive aftermarket—leading Hellwig Products, advocating for industry policy, and shaping the future of off-road innovation as Chair of SEMA.In this episode of The BeDifferential Podcast, Melanie shares her journey from growing up in the family business to leading one of the industry’s most respected American-made brands. We dive into product innovation, policy advocacy, and the evolving world of off-roading, towing, and overlanding.We explore:​Carrying forward a multi-generational legacy at Hellwig Products​Staying competitive in a technical, fast-moving suspension market​The value of U.S. manufacturing in today’s automotive economy​How her role as SEMA Chair is driving change in the aftermarket​Insights on overlanding, trail life, and trends in adventure travel​Why advocacy matters—and how enthusiasts can get involved​What inspires her podcast Hitched & Haulin’ and her favorite off-road spotsWhether you're in the garage, on the trail, or in the boardroom, Melanie offers powerful insights on leading with integrity, pushing for progress, and paving the road ahead for the next generation.Learn more: bedifferentialpodcast.comLearn more about Hellwig: hellwigproducts.comInstagram: @hellwig_productsFacebook: @hellwigproductsYouTube: @HellwigProducts
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  • Rising Racer with Ella Wu-Heilman
    Ella Wu-Heilman is a rising force in motorcycle racing—competing against older, more experienced riders and carving out her place on the grid with grit, skill, and passion.In this episode, Ella shares her journey from her first time on two wheels to racing in series like Northwest Mini Moto, Cascadia Supermoto, and WMRRA. We talk about growing up in a motorsports-loving family, how her dad supports her as her mechanic and RV driver, and what she’s learned from her mom’s experience in F1 sponsorship.She opens up about balancing school with the demands of racing, why representation matters to her, and the big dreams that keep her pushing forward—on and off the bike.Follow Ella’s journey on Instagram: @ellawuheilmanLearn more about WMRRA: wmrra.comLearn more about the podcast: bedifferentialpodcast.com
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Discover the stories and insights driving change in the automotive and motorsport industries. The BeDifferential Podcast highlights trailblazers, untold stories, and pathways into this exciting world, with a focus on empowering women and the next generation. Join us for inspiring conversations with industry leaders, racers, and visionaries breaking barriers and redefining what’s possible. Fuel your passion for cars, motorsport, and innovation—subscribe now and be part of the movement.
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