"K-Pop Isn't A Genre It's Their Culture, It's Everything" Production Duo LDN Noise | UNSUNG
For Episode 20 of the UNSUNG podcast, Jocelin and Matt were joined by British songwriting & production duo LDN Noise at Abbey Road Studios.Comprising Greg Bonnick and Hayden Chapman, the two met via a mutual friend, originally producing garage and UK electronic genres popular at the time. After digital downloads started to displace revenue generated from physical sales of vinyl and CDs, Greg's dance music label began to struggle financially. He pivoted out of making niche UK genres like Garage and 2-step and started studying songwriting and looking into producing more commercial music with Hayden. They had a string of early successes working on music for UK chart-toppers like Cheryl Cole, Sugababes, and Tinie Tempah, while also working on more underground acts/genres like Skepta and Grime.Then, around 2012, the UK music scene started to run thin on the ground; there weren't many acts to pitch songs for. The boys had landed a big track with Chris Brown that same year but struggled to get much music placed until their songwriter friend Andrew Jackson introduced them to a brand-new genre emerging from South Korea called K-pop. Returning from LA frustrated after a big writing trip, they decided to double down on this brand-new genre and quickly found success in K-pop, finding their broad musical taste and diverse musical ability a perfect fit for the multi-genre twists and turns found in K-pop's DNA.Today, LDN Noise has written songs and produced music for some of the biggest acts in K-pop and the world, including: Chris Brown, Nick Jonas, Red Velvet, Exo, NCT Dream, NCT 127, Skepta, Enhypen, Twice, and many, many more.In this episode, the boys discuss how they typically work together, how they met, their early productions, their transition into songwriting, and the commercial evolution of UK Rap in the 2010s, Grime's second wave, the highs and lows of various musical genres, the impact of diverse musical experiences, their success in K-pop, covering its defining features, the potential dark sides of the scene, and the importance of work ethic and talent in the music industry, how they initially got into K-pop, what inspires them when writing in the genre, how they developed the skillset to produce its many diverse styles, their preferred DAW, the different sound characteristics of DAWs, the plugins they regularly use. They wrap up with a quick-fire round, what's next for LDN Noise, and some invaluable advice for aspiring music makers.➡️ Follow LDN Noise on Instagram - https://www.instagram.com/ldnnoise➡️ Listen to some of LDN Noise's work - https://open.spotify.com/playlist/0Gb68yqL6OxyHECuQJJAhr?si=jmZmFSFYSPu2vUJWPfw-4Q➡️ Learn more about Audiomovers - https://audiomovers.com/?utm_source=YouTube&utm_medium=Content&utm_campaign=UNSUNG_LDN_NoiseUNSUNG is a weekly podcast from Audiomovers that honors the real stories and the truth behind the music that shapes our lives - by music obsessives, for music obsessives. Each week, we explore the untold stories and creative processes behind the music we love, from a cast of globally acclaimed record producers, studio engineers, songwriters, and composers.Join us.Audiomovers is part of the Abbey Road REDD family and our software LISTENTO is used by over 90% of recording sessions at the studio, as well as on countless GRAMMY-winning records and Billboard 100 hits. Alongside LISTENTO, Audiomovers creates a suite of groundbreaking pro audio software tools designed to help music makers collaborate.#LDNNoise #podcast #K-POP #musicproduction #songwriting #audiomovers #unsung
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