The Zweig Letter

• Supporting AEC Industry Emerging Talent: Insights from Rising Stars Mike Makris and Duncan Robertson

  "Mistakes are not fatal, but don't keep them to yourself.”Mike MakrisAbout our Guests:Originally from Washington, Duncan Robertson has spent the past six years honing his marketing and public relations expertise and now brings those skills to the design industry. After earning a Communication degree with a business emphasis from Boise State University, he dove straight into his career, channeling his versatile communication background to connect with diverse audiences. Duncan’s passion and creativity in marketing and PR continue to shine, fulfilling his early aspirations in this dynamic field. Go Broncos!Mike Makris is an engineer who has spent nearly a decade at the heart of the AEC industry, driven by a desire to act as a change agent within both his organization and the field at large. He focuses on employee development, innovative fee billing structures, and forward-thinking marketing strategies that keep the industry ahead of the curve. Revered for his efforts to foster productive conversations and elevate professional standards, Mike takes pride in contributing to these ever-evolving discussions.Episode Summary:In this episode of The Zweig Letter Podcast, host Randy Wilburn teams up with Luke Carothers to spotlight two of the AEC industry’s brightest emerging professionals: Mike Makris and Duncan Robertson, both recognized with the Rising Stars Award from Zweig Group. From engineering and land development to marketing and business growth, Mike and Duncan share real-life perspectives on innovation, leadership, and the career impact of earning such a notable distinction. If you’re looking to strengthen your firm’s approach to talent development—or seeking first-hand insight into accelerating your own career—this discussion provides practical strategies and lessons learned from two award-winning paths. Join us to discover how these rising talents are shaping the future of the AEC industry and what it means for your own professional journey.Key Takeaways:Mentorship is Essential: Establish genuine mentorship relationships within firms to support and guide young professionals.Embrace Diverse Roles: Successful AEC firms recognize the value of both technical and non-technical roles in achieving growth.Navigate Imposter Syndrome: Open communication and strong leadership support help new entrants overcome self-doubt.Innovate Beyond Conventional Paths: Encourage flexibility and exploration in career choices within the AEC industry to fulfill personal and organizational goals.All this and more in this episode of the Zweig Letter podcast.Links referenced in this episode:Mike Makris on LinkedInDuncan Robertson on LinkedInLuke Carothers on LinkedInRandy Wilburn on LInkedInBHC WebsiteTamarack Grove EngineeringGet your

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• Elevate AEC - Culture Shock: How to Keep Your Company Vibes Alive

  "Every time we give an award to someone, there is one of our six values that's tied in with the citation."Don YoungIn this episode of the Zweig Letter Podcast, we share a panel session from the Zweig Group's 2024 ElevateAEC event. We delve into the evolving landscape of modern work environments and the importance of maintaining a thriving culture in the architectural, engineering, and construction (AEC) industry. Host Chad Coldiron is joined by industry leaders Joseph Campos, Don Young, and Shelby Harvey, who share their insights on what it means to be recognized as one of the Best Firms to Work For.The panel discusses their unique journeys into the AEC industry, the significance of employee engagement surveys, and how to turn feedback into actionable change. Listeners will gain valuable perspectives on fostering a positive workplace culture, tackling challenges in remote work, and the essential qualities of effective leadership. This episode is a must-listen for professionals looking to enhance their firms and create an environment where employees thrive.Key Takeaways:Employee Engagement: Regular surveys and feedback mechanisms are vital for understanding employee needs and improving workplace culture.Celebrating Success: Acknowledging achievements, both big and small, fosters a sense of belonging and motivates teams.Flexibility in Work: Balancing remote work with in-office presence is crucial for maintaining team dynamics and productivity.Leadership Qualities: Effective leaders embody humility, vulnerability, and a positive mindset, which are essential for building trust and collaboration within teams.Cultural ROI: Investing in professional development and creating clear career paths can significantly improve employee retention and satisfaction.Chapters:(00:00) Introduction(01:30) Panelist Introductions(05:00) Discovering a Career in AEC(15:00) Importance of Employee Engagement(25:00) Insights from the Best Firms to Work For(35:00) Maintaining Company Culture(45:00) Q&A Session(55:00) ConclusionAll this and more on this episode of the Zweig Letter podcast.Links referenced in this episode:Connect with Chad Coldiron on LinkedInConnect with Joseph Campos on LinkedInConnect with Don Young on LinkedInConnect with Shelby Harvey on LinkedInGet your FREE Subscription to the Zweig Letter Newsletter.We highly encourage you to listen to the full episode to gain deeper insights into how AI is poised to revolutionize the design industry. Stay tuned for more enlightening content from the Zweig Letter podcast, and make sure to subscribe for regular updates!Other episodes you'll enjoy:Elevate AEC Keynote - Empowering AEC Professionals: Trends and Strategies for Success with Chad Clinehens and...

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• From Specs to Stories: Cherise Lakeside's Podcasting Adventure!

  From Specs to Stories: Cherise Lakeside's Podcasting Adventure!"A lot of architects are rather introverted as well, so it takes some work to pull that out. And for me, my win is, did I get you out of your shell to share your passion for what you do for a living and what you create?"Cherise LakesideAbout the Guest:Cherise Lakeside is a seasoned Senior Spec Writer at RDH Building Science. With a rich career path spanning construction, architecture, and building science, Cherise has acquired a profound understanding of the design industry. She has been actively involved in teaching and mentorship, notably being a long-time instructor for the Construction Specifications Institute Education Program. In addition to her professional work, Cherise is the host of the detailed podcast produced by ARCAT, where she shares her industry insights and engages in deep discussions about architectural design and project execution.Episode Summary:In this episode of the Zweig Letter Podcast, host Randy Wilburn sits down with Cherise Lakeside, a notable figure in the architecture and design sector. With a career that began unexpectedly in high school, Cherise narrates her journey from administrative roles to becoming a respected spec writer and public speaker in the industry. She emphasizes the importance of mentorship and shares her experiences with speaking engagements and the impact of social media on her career. This episode offers listeners a compelling narrative about career evolution and the diverse paths within the architectural industry.Cherise Lakeside discusses her unexpected foray into the world of podcasting as the host of the detailed podcast on ARCAT. Initially hesitant, Cherise embraced the opportunity and has since relished the engagement with various experts in the field. Her podcast focuses on sharing knowledge and offering practical insights, making it a valuable resource for professionals in the design world. Throughout the conversation, Cherise highlights the importance of authenticity and connection, which resonates deeply with the podcast's growing audience of listeners seeking technical and inspirational content.Key Takeaways:Career Evolution in Design: Cherise Lakeside shares her unique journey within the architectural industry and the benefits of exploring cross-disciplinary opportunities.The Power of Mentorship: Emphasizing the significance of mentorship, Cherise elaborates on her teaching ventures and the impact of guiding the next generation of design professionals.Insights into Podcasting: Learn how Cherise transitioned to becoming a podcast host, her strategies for engaging conversations, and the benefits for both mentors and mentees within her content.Industry Impact: The detailed podcast serves as an educational platform, addressing real-life challenges in architecture and offering detailed insights that encourage positive changes within the industry.Networking and Collaboration: The episode highlights how developing relationships through conferences, social media, and podcasting can lead to substantial professional growth and brand elevation.Chapters:00:03 - Introduction to the Zweig Letter Podcast02:49 - The Journey of Shareese Lakeside: From Receptionist to Spec Writer14:15 - The Importance of Mentorship in the Design...

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• ElevateAEC - How we Inspire and Transition Ownership to the Next Generation

  ElevateAEC - How we Inspire and Transition Ownership to the Next Generation"The ownership transition is not just about percentages; it's about value and creating a legacy."John R. McAdamsAbout the Guest:John R. McAdams is the founder of McAdams, a leading engineering, planning, and design firm that has shaped communities for over 40 years. Known for his entrepreneurial spirit and dedication to innovation, John has led transformative projects in land development and infrastructure. In this episode, he shares his journey as an industry leader, offering valuable insights into business growth, leadership, and passing the torch to the next generation of design professionals.Episode Summary:This episode of the Zweig Letter Podcast dives into the journey of founding the John R. McAdams Company in 1979 by John R. McAdams himself. He discusses the company's initial funding, the deliberate planning, and the establishment of a professional services firm rather than a solo practice. The episode focuses on the company's continuous ownership transition program, highlighting the importance of valuation, crafting a shareholder's agreement, and the procedures for transitioning ownership. McAdams elaborates on the criteria for inviting new owners and the benefits of a systematic ownership distribution to retain talent, ensure fairness, and promote growth without needing to sell the firm at retirement. Specific strategies, including leveraging Zweig Group's industry ratios and avoiding ESOPs to concentrate ownership among key contributors, are explained. The episode concludes with McAdams's personal story and plans for his shares as he approaches retirement.Key Takeaways:Founding and Vision: John R. McAdams established the John R. McAdams Company in 1979 with initial funding and deliberate planning to create a professional services firm, distinguishing it from a solo practice.Ownership Transition Program: The company emphasizes a structured ownership transition program, including valuation, crafting a shareholder's agreement, and defined procedures to transition ownership, ensuring talent retention, fairness, and growth.Strategic Ownership Distribution: The firm uses industry ratios from Zweig Group and avoids ESOPs, focusing on concentrated ownership among key contributors to sustain the firm's success and avoid selling at retirement.Criteria for New Owners: McAdams outlines specific criteria for inviting new owners, ensuring that ownership is distributed to those who significantly contribute to the company's success and align with its long-term vision.Personal Reflections and Plans: The episode concludes with McAdams sharing his personal story and discussing his plans for his shares as he nears retirement, providing insight into his leadership philosophy and succession planning.All this and more on this episode of the Zweig Letter podcast.Links referenced in this episode:McAdams WebsiteThe Zweig LetterZweig GroupFlipping BookGet your

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• ElevateAEC - From Chaos to Clarity: Mastering Project Leadership and Organizational Growth

  "You never know where you are going to learn information that is going to potentially be game-changing for you."Justin SmithAbout the Moderator:Justin Smith is a renowned expert in project management strategies and tactics, providing strategic consulting and training for the Zweig Group. With an impressive track record in business growth and leadership, Justin brings a wealth of knowledge to the discussion.Episode Summary:Join us as Justin Smith moderates a panel of esteemed experts, including Aaron Lauinger, Tiara Marcus, and Brian Sielaff, representing firms excelling in client engagement, project leadership, and culture protection. Discover how to drive return on investment (ROI) and ownership of your most valuable initiatives throughout your organization in this engaging panel discussion from the ElevateAEC Conference. Industry experts share their insights on the essential role of high-level sponsorship and the importance of aligning initiatives with company culture. They emphasize that achieving significant change requires a commitment to client engagement and empathy, which ultimately enhances brand identity and client experience. The conversation also highlights the necessity of ruthless prioritization and accountability in implementing successful strategies. Through real-world examples and candid reflections on missteps, this episode offers valuable takeaways for any firm looking to elevate its operations and foster long-term growth.Key Takeaways:Client Engagement: Developing a differentiated brand through meaningful client interactions is crucial for standing out in a crowded market.Project Leadership: Empathy and client-centric approaches are essential for transforming project management into project leadership.Culture Protection: Maintaining a strong organizational culture requires intentional decision-making and aligning office environments with company values.Strategic Initiatives: Successful initiatives require high-level sponsorship, clear ROI measurement, and a commitment to long-term goals.Change Management: Adapting to change involves ruthless prioritization and ensuring the right people are driving initiatives forward.All this and more on this episode of the Zweig Letter podcast.Links referenced in this episode:The Zweig LetterZweig GroupFlipping BookGet your FREE Subscription to the Zweig Letter Newsletter.We highly encourage you to listen to the full episode to gain deeper insights into how AI is poised to revolutionize the design industry. Stay tuned for more enlightening content from the Zweig Letter podcast, and make sure to subscribe for regular updates!Other episodes you'll enjoy:Innovative Startup Pirros Revolutionizes Detail Management for Design FirmsConnect with Zweig Group:Instagram: Zweig...

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