Salesforce’s Nitin Mangtani on Agentic Commerce, ACP, and the Future of AI Shopping
In this episode of Retailgentic, Scot sits down with one of the most influential product leaders in commerce technology: Nitin Mangtani, SVP & GM of Salesforce Commerce Cloud. Their relationship goes back almost two decades, intersecting at Google, during the rise of online shopping, and now again at the dawn of agentic commerce. Nitin shares his journey from supply chain analytics at i2 Technologies, to building Google’s earliest commerce products, to founding and scaling PredictSpring, and finally leading Salesforce’s reinvention of unified and agentic commerce. This conversation is packed with history, strategy, and forward-looking insights into where AI shopping agents are taking the industry.Timestamps:03:20 – Early career: i2 Technologies & supply chain beginnings10:00 – Joining Google in 200613:30 – Launching Google Commerce Search & Site Search16:40 – Froogle/Google Shopping goes from “fun project” to billion-dollar business18:00 – Comparison engines, feed specs & early retail taxonomy challenges20:15 – Canonicalization and why product data was Google’s first “AI problem”22:40 – Leaving Google to start PredictSpring24:20 – PredictSpring’s original vision: mobile commerce & no-code apps26:05 – Pivoting PredictSpring: TAM realities & shifting to Point of Sale29:00 – Competing with Shopify POS, Square & the white space in enterprise POS31:30 – Startup lessons: pivots, risk, funding & an 11.5-year journey34:45 – Salesforce approaches PredictSpring: acquisition story38:00 – Meeting Marc Benioff & Salesforce’s leadership culture41:00 – Becoming SVP/GM: unifying Commerce Cloud, POS, OMS & Payments44:10 – Agentforce & the Agentic Commerce Protocol (ACP) with OpenAI & Stripe47:10 – Discovery vs checkout: why syndicated checkout is harder49:30 – Messaging commerce: WhatsApp, SMS & conversational transactions51:30 – Full automation: replenishment, grocery & true agentic behavior52:45 – Why commerce is strategically important to SalesforceAgentic commerce isn’t just a channel change, it’s a full-stack rewrite of how discovery, decision-making, and checkout work. Nitin makes clear that the next wave won’t be about small UX improvements, but about systems that think, act, and transact on behalf of consumers and retailers alike. With leaders like Nitin driving Salesforce’s transformation, the future of unified and agentic commerce is arriving faster than expected.👉 Connect with Nitin: https://www.linkedin.com/in/nitinmangtani/👉 Learn more about Salesforce: https://www.salesforce.com/🧠 Want to stay ahead in AI commerce? Subscribe and follow along:📰 Subscribe to the free Substack: retailgentic.ai 📺 Watch episodes on YouTube & Subscribe for updates: https://www.youtube.com/@Retailgentic
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