Radical Disruption

In today’s episode, I break down a simple business principle that most people immediately want to dismiss because it feels too simple: the 80/20 rule. If your brain is already telling you this can’t possibly work, that reaction is exactly why this episode matters. I walk through how applying this rule to your offers, marketing, and customers can completely change the way you approach your business—and help you scale faster in 2026.What you'll learnWhy our brains crave complexity and resist simple strategiesHow I realized that 80% of my revenue was coming from just 20% of my offersWhy marketing multiple offers at the same time is usually holding you backWhat I actually recommend focusing on in your stories, emails, funnels, and adsHow the 80/20 rule applies to your customer base, not just your offersWhy repetition is necessary for growth, not something to avoidHow simplifying your focus removes fluff and creates real momentumIf you’re juggling too many offers, feeling scattered in your marketing, or constantly convincing yourself you need to switch things up, this episode will help you simplify, refocus, and double down on what’s already working.Resources & Links:ScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid adsSome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format hereMore about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s

In today’s episode, I talk honestly about a season where life and business felt heavy at the same time—and how that tension sparked a major mindset shift. I share what it looks like to question your goals, your capacity, and your readiness for the next level when you’re exhausted, overwhelmed, and wondering why things haven’t happened yet. This episode is a reminder that slow growth, hard lessons, and imperfect seasons are often exactly what prepare you for sustainable success.What you'll learnWhy feeling “behind” often means you’re not ready yetHow capacity, systems, and support affect sustainable growthThe danger of rushing success before you can hold itA reframe: making your current income level easier firstAsking “what am I meant to learn?” instead of “why me?”Resources & Links:ScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid adsSome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format hereMore about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!Make sure to hit subscribe/follow so you never miss an episode!

In today's episode, I’m recapping my 2025 Black Friday and Cyber Monday sales and pulling back the curtain on what really happened. After three years of running highly successful six-figure Black Friday seasons, I decided to try a completely different approach this year. I walk through how I structured the sale, the numbers behind it, the disappointment I felt when results didn’t meet expectations, and the biggest lesson I’m carrying into 2026: simplicity wins.What You'll LearnHow I used to run Black Friday and Cyber Monday—and how 2025 was intentionally differentThe structure of my five-day deals, Cyber Monday pivot, and overall November strategyRevenue breakdowns, customer data, and why I don’t count contracted revenueThe emotional reality of missing a major sales goal after months of preparationWhat I learned about overcomplicating sales and why simple strategies scale betterHow this experience is shaping my Black Friday plans for 2026Resources & Links:Kajabi 30-day free trial + 2 bonuses150 Free HooksList Building 101ManychatIG UniversitySome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeRelated Episodes:Episode #: TitleEpisode #: TitleEpisode #: TitleMore about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done...

In today’s episode, I’m breaking down how to make more money from brand partnerships without creating more content or taking on more work. If you’ve ever felt unsure about how to price brand deals, negotiate confidently, or maximize the opportunities already coming your way, this conversation is for you.I’m sharing the two strategies that have helped me make more money from brand partnerships than ever before — including how I structure tiered packages so brands naturally choose higher-paying options, and how I layer in affiliate commission to increase my income beyond a flat rate. I talk about why simply saying “yes” to what a brand asks for is leaving money on the table, and how to position your offers in a way that feels aligned, professional, and easy to say yes to.This episode also dives into how I communicate value to brands using real data, past performance, and audience trust — so I’m not just charging more, but justifying my rates with confidence. Whether you’re newer to brand deals or already landing partnerships consistently, these strategies will help you negotiate smarter and get paid what your content is actually worth.If you want to stop underpricing yourself, create win-win brand collaborations, and turn partnerships into a more sustainable revenue stream, this episode will give you a clear, actionable framework to start using right away.What you’ll learn:How I structure tiered brand partnership packagesWhy offering three pricing options increases your earning potentialWhat to include in base, mid-tier, and premium brand dealsHow to communicate value to brands (without overexplaining)Why brands naturally choose mid-tier offersHow to add affiliate commission to brand partnershipsWhen and how to negotiate affiliate links into dealsHow to use past performance and stats to justify higher ratesHow to stop leaving money on the table with brand dealsResources & Links:Kajabi 30-day free trial + 2 bonuses150 Free HooksList Building 101ManychatIG UniversityScalabilitySome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Thank you!Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMore about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!Radical Disruption is home to the disrupters. Here, you’ll learn...

In today’s episode, I'm breaking down why social media feels harder than it ever has—and why it’s not just you. From Q4 overwhelm to AI-generated content flooding every platform, I talk honestly about why views, likes, and engagement are down across the board and what creators need to understand heading into 2025.I dive into how AI is changing the way people consume content, why audiences are craving real human connection more than ever, and why talking content and long-form platforms are becoming increasingly powerful. This episode also explores how to shift your mindset around success metrics, stop comparing your content to past years, and build a strategy that actually works in the evolving social media landscape.If you’ve been questioning your content performance, feeling discouraged by declining engagement, or wondering how to future-proof your brand, this episode will help you reframe what success looks like and adapt without burning out.What you'll learn:Why engagement drops during Q4How AI is changing content visibility and trustWhy human, talking content is gaining powerHow success metrics are shifting heading into 2025What content formats are working right nowThe difference between SEO and AEOWhy long-form, evergreen platforms matter more than everHow to adapt your content strategy without burning outResources & Links:Kajabi 30-day free trial + 2 bonuses150 Free HooksList Building 101ManychatIG UniversitySome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Connect with Mya:Follow on Instagram @myanichol Join my email listCheck out my websiteNow on