#FlipMyFunnel Podcast

“Day 2 is … followed by death. That’s why It will always be day 1 at Amazon.” — Jeff Bezos Here it is: The final chapter of our 4-part series on Jeff Bezos’ letters to his shareholders. We saved the best for last. In this unpacked them all right here.

Often, it’s not the small things, but the big things that truly determine our daily productivity. The smallest tweaks can have the largest impact. . On this episode, Bryan gives 4 super easy, super practical tips that can have dramatic impact on your day-to-day, and your workweek.

Most companies are using social media, but that doesn’t mean they are using it correctly. There’s no single secret formula to having successful social media campaigns, but there are some methods you can use to increase your likelihood of success. We spoke with in this episode of the #FlipMyFunnel podcast about modern companies embracing social media, a solid social media framework, and the types of social media that work best for B2B companies.

Is it better to hire or choose partners who have an impressive CV, or who will roll up their sleeves and do whatever needs to be done to bring a project to fruition? Sangram Vajre, chief evangelist and co-founder of Terminus, knows the answer. “Passion trumps resume. Every day and twice on Sunday.” “Passion is something that can cut through fear and create love for who we are and what we do. It’s an important idea for anyone who’s in any kind of leadership role that requires cross-functional support or buy-in. It’s about making our customers heros in their own organization.” Listen to the Passion Trumps Resume podcast and find out what else makes Vajre and Terminus so successful.  

What one area in B2B Marketing should you focus on for the greatest impact, that by focusing on in it for the next 6 months, your win rate will double? Meet . He’s the Co-Founder & Managing Director at Ox Consulting , who’s one focus is to help tech companies strike a balance between foundation & growth using ABM. Most people’s immediate hunch when switching to ABM is to run a demand generation campaign and go from there. But that won’t have the greatest impact; pipeline acceleration will! “Work back from your customer. Figure out what ABM campaign / tactic to start with and just start there,” said Daniel, “Start hyper focusing on solving that one challenge.”