Who better to kick off 2019 than Rachel Tipograph, Founder and CEO of social commerce platform, MikMak, and 2x guest on Adlandia. Rachel calls in to talk about what’s driving MikMak’s incredible growth (up 350%!) with clients including Bose, L'Oreal, P&G, T-Mobile, Under Armour, Unilever and more. Rachel explains how to stop forfeiting your customer to 3rd-party retailers (it may not be worth trying to beat ‘em, so join ‘em, just smarter), shortening the path to purchase, and how DTC and legacy brands ultimately have more in common than we think (also see Rachel’s WARC white paper on DTC impact on legacy brands ). Come for the education in social commerce, stay for 2019’s first #KILLBUYDIY.
Content Marketing as a Service
We’re talking all things content marketing on our last episode of 2018 with Citia Founder & CEO, Linda Holliday. Linda talks with us about the paradigm shift from advertising to content, the (invisible) role technology should play for marketers, pursuing a new infrastructure and designing for entirely new spaces. Hear why she thinks B2B advertisers tell big stories in small pieces well, why marketers should always be publishing, and what brands we think did content marketing best in 2018. Plus an all new #KILLBUYDIY. Happy holidays and wishing you the best in 2019, ADLANDIA!
A New York (Mag) State of Mind
The CUT , Grub Street , Intelligencer , Vulture , The Strategist and the list goes on - New York Media, one of the few privately owned media companies, has created a network of largely digital brands, all starting with the beloved and mainstay legacy publication, New York Magazine. Pam Wasserstein, CEO of New York Media, stops by to talk about how brand perspective guides business decisions. We discuss the impact of leveraging the New York lens as a differentiator, launching a subscription model (this week!), and the future of product development through an editorial lens. Also Pam’s #KILLBUYDIY
A Thanksgiving Special Served up with Sara Fischer
Happy Thanksgiving, ADLANDIA! We're back with a Q4 serving of the latest ad industry headlines with Axios media reporter, Sara Fischer. There's much to talk about: the latest planning and buying decisions around scaled digital platforms like Facebook, automated advertising on traditional platforms, new ways to test creative, the collapse of the linear funnel and what to consider when investing budgets in 2019. Sara emphasizes the need for platforms to go digital, and what traditional channels show promise. Don't miss an all-new #KillBuyDIY where Sara bends the rules on what she's killing and (spoiler alert!) buys sports betting. Plus we discuss launching an ad industry book club (who wants in?!). We hope you enjoy this episode over your favorite leftovers.
TLDR: Communications [and courage] in 2018
Deirdre Latour, former GE Chief Communications Officer, reputation consultant and host of podcast FlackU!, visits us to talk about brand and executive communications in 2018. On this episode we talk about the relationship between corporate communications and marketing, and how that manifests in culture. Deirdre shares insights on why brands should avoid packaging the message and focus on authenticity. We discuss the balance of gut and data with a focus on courage, and what skills are required for great communicators (vulnerability, empathy and more) in today's marketplace. Listen to why Deirdre believes every brand can stand for something, and how we can all become better professional communicators externally and internally. This episode may have you starting an F U fund, thinking about being present and changing your email habits. Don't miss an all new #KillBuyDIY.